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            <title>04-04-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 08 Apr 2008 11:19:29 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="04-04-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/799204.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 08 Apr 2008 11:19:29 -0800<br />Duration: 104</p><p>Night Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendy’s Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.</p>]]></description>
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                <media:text type="plain">Night Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendy’s Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.</media:text>

            <media:description type="plain">Night Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendy’s Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.</media:description>
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            <title>03-31-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 08 Apr 2008 10:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-31-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/799168.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 08 Apr 2008 10:46:18 -0800<br />Duration: 152</p><p>Wizzard Media Signs Content And Ad Agreement With YouTube; Automated Ad Networks Create Awkward Ad Placements; Online Evangelists Co-Opt DRTV Staples; SpotRunner’s Customized Political Ad Site Invites Cynicism.</p>]]></description>
            <category>ad</category><category>ads</category><category>advertising</category><category>automation</category><category>based</category><category>cbs</category><category>contextual</category><category>cynicism</category><category>direct.</category><category>drtv</category><category>hawthorne</category><category>imedia</category><category>media</category><category>network</category><category>nyquil</category><category>online</category><category>performance</category><category>political</category><category>spotrunner</category><category>video</category><category>videoactive</category><category>wizzard</category>
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                <media:text type="plain">Wizzard Media Signs Content And Ad Agreement With YouTube; Automated Ad Networks Create Awkward Ad Placements; Online Evangelists Co-Opt DRTV Staples; SpotRunner’s Customized Political Ad Site Invites Cynicism.</media:text>

            <media:description type="plain">Wizzard Media Signs Content And Ad Agreement With YouTube; Automated Ad Networks Create Awkward Ad Placements; Online Evangelists Co-Opt DRTV Staples; SpotRunner’s Customized Political Ad Site Invites Cynicism.</media:description>
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            <title>04-01-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 08 Apr 2008 10:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="04-01-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/799175.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 08 Apr 2008 10:46:18 -0800<br />Duration: 101</p><p>RFID Tags Could Trigger Targeted Signage; Viewers To Dictate Mountain Dew Branded Entertainment Program; Forbes Launches Online Advertising Network For Business; AudienceGames To Roll Out In Top 20 Movie Markets.</p>]]></description>
            <category>advertising</category><category>audiencegames</category><category>blog</category><category>branded</category><category>business</category><category>cinemedia</category><category>dew</category><category>direct.</category><category>entertainment</category><category>finance</category><category>forbes</category><category>hawthorne</category><category>in</category><category>mirror</category><category>mountain</category><category>national</category><category>network</category><category>online</category><category>point-of-sale</category><category>rfid</category><category>theater</category><category>videoactive</category><category>youtube</category><category>“rfid</category><category>”</category>
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                <media:text type="plain">RFID Tags Could Trigger Targeted Signage; Viewers To Dictate Mountain Dew Branded Entertainment Program; Forbes Launches Online Advertising Network For Business; AudienceGames To Roll Out In Top 20 Movie Markets.</media:text>

            <media:description type="plain">RFID Tags Could Trigger Targeted Signage; Viewers To Dictate Mountain Dew Branded Entertainment Program; Forbes Launches Online Advertising Network For Business; AudienceGames To Roll Out In Top 20 Movie Markets.</media:description>
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            <title>04-02-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 08 Apr 2008 10:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="04-02-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/799183.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 08 Apr 2008 10:46:18 -0800<br />Duration: 121</p><p>Tide Stain Stick Campaign Doing Well On And Offline; Movie Executives Against Net Neutrality; Web Video Becomes Standard For Car Dealers; Business Week Gets Into Gaming.</p>]]></description>
            <category>advertising</category><category>amazon</category><category>automotive</category><category>bandwidth</category><category>bowl</category><category>branded</category><category>business</category><category>car</category><category>dan</category><category>dealer</category><category>entertainment</category><category>glickman</category><category>group</category><category>kelsey</category><category>kevin</category><category>marketing</category><category>mpaa</category><category>net</category><category>networking</category><category>neutrality</category><category>online</category><category>sawyer</category><category>social</category><category>stain</category><category>stick</category><category>super</category><category>talking</category><category>tide</category><category>video</category><category>week</category>
            <link>http://revver.com/video/799183/04-02-2008-hawthorne-videoactive-report/</link>
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            <media:title>04-02-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Tide Stain Stick Campaign Doing Well On And Offline; Movie Executives Against Net Neutrality; Web Video Becomes Standard For Car Dealers; Business Week Gets Into Gaming.</media:text>

            <media:description type="plain">Tide Stain Stick Campaign Doing Well On And Offline; Movie Executives Against Net Neutrality; Web Video Becomes Standard For Car Dealers; Business Week Gets Into Gaming.</media:description>
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            <title>04-03-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 08 Apr 2008 10:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="04-03-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/799186.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 08 Apr 2008 10:46:18 -0800<br />Duration: 134</p><p>AOL Rolls Out Ultimate Mobile Game Mashup; Digitalsmiths Launches Noninterruptive Web Video Ad Model; Webisode Expenses Can Skyrocket Too; Omnisio Annotations Can Overwhelm Video Content.</p>]]></description>
            <category>ads</category><category>advertising</category><category>annotation</category><category>aol</category><category>association</category><category>cellufun</category><category>companion</category><category>contextual</category><category>digitalsmiths</category><category>direct.</category><category>eisner</category><category>expense</category><category>hawthorne</category><category>heat</category><category>interactive</category><category>marketing</category><category>media</category><category>michael</category><category>mobile</category><category>omnisio</category><category>overlay</category><category>production</category><category>prom</category><category>queen</category><category>screen</category><category>startup</category><category>summer</category><category>third</category><category>triangle</category><category>videoactive</category>
            <link>http://revver.com/video/799186/04-03-2008-hawthorne-videoactive-report/</link>
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            <media:title>04-03-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">AOL Rolls Out Ultimate Mobile Game Mashup; Digitalsmiths Launches Noninterruptive Web Video Ad Model; Webisode Expenses Can Skyrocket Too; Omnisio Annotations Can Overwhelm Video Content.</media:text>

            <media:description type="plain">AOL Rolls Out Ultimate Mobile Game Mashup; Digitalsmiths Launches Noninterruptive Web Video Ad Model; Webisode Expenses Can Skyrocket Too; Omnisio Annotations Can Overwhelm Video Content.</media:description>
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            <title>03-17-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-17-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775060.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 138</p><p>Too Many Ad Servers Spoil Web Page Impact; Akoo Signage To Converse With Cell Phones; Casual Gamers Trade Ad Views For Free Game Play; Businesses Frowning On Video Viewing Workforce.</p>]]></description>
            <category>ad</category><category>advertising</category><category>akoo</category><category>bar</category><category>casual</category><category>cell</category><category>direct</category><category>free</category><category>gaming</category><category>hawthorne</category><category>marketing</category><category>networks</category><category>optimization</category><category>phone</category><category>prime</category><category>real</category><category>server</category><category>signage</category><category>snacking</category><category>time</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/775060/03-17-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-17-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Too Many Ad Servers Spoil Web Page Impact; Akoo Signage To Converse With Cell Phones; Casual Gamers Trade Ad Views For Free Game Play; Businesses Frowning On Video Viewing Workforce.</media:text>

            <media:description type="plain">Too Many Ad Servers Spoil Web Page Impact; Akoo Signage To Converse With Cell Phones; Casual Gamers Trade Ad Views For Free Game Play; Businesses Frowning On Video Viewing Workforce.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>03-18-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-18-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775068.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 132</p><p>AOL Broadens Reach With Big Bebo Buy; YouTube Is Coming To TiVo; Email Open Rates Continue To Shine; ESPN Promotes Fantasy Baseball Across All Media Channels.</p>]]></description>
            <category>2.0</category><category>advertising</category><category>association</category><category>baseball</category><category>bebo</category><category>direct</category><category>drama</category><category>email</category><category>emarketing+commerce</category><category>endless</category><category>espn</category><category>eyeballs</category><category>fantasy</category><category>graph</category><category>hawthorne</category><category>jorge</category><category>marketing</category><category>online</category><category>posada</category><category>rotisserie</category><category>social</category><category>tivo</category><category>video</category><category>videoactive</category><category>web</category>
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                <media:text type="plain">AOL Broadens Reach With Big Bebo Buy; YouTube Is Coming To TiVo; Email Open Rates Continue To Shine; ESPN Promotes Fantasy Baseball Across All Media Channels.</media:text>

            <media:description type="plain">AOL Broadens Reach With Big Bebo Buy; YouTube Is Coming To TiVo; Email Open Rates Continue To Shine; ESPN Promotes Fantasy Baseball Across All Media Channels.</media:description>
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            <title>03-19-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-19-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775102.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 520</p><p>Tim Hawthorne Talks With Response Magazine’s John Yarrington About New AsSeenOnResponseTV Site.</p>]]></description>
            <category>advertising</category><category>click-to-buy</category><category>commercials</category><category>direct</category><category>drtv</category><category>gallery</category><category>hawthorne</category><category>infomercials</category><category>interactive</category><category>john</category><category>market</category><category>marketing</category><category>online</category><category>response</category><category>tim</category><category>vertical</category><category>video</category><category>videoactive</category><category>yarrington</category>
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                <media:text type="plain">Tim Hawthorne Talks With Response Magazine’s John Yarrington About New AsSeenOnResponseTV Site.</media:text>

            <media:description type="plain">Tim Hawthorne Talks With Response Magazine’s John Yarrington About New AsSeenOnResponseTV Site.</media:description>
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            <title>03-20-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-20-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775118.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 134</p><p>Can Photographs Be Videoactive?; Ad-Supported Hulu Launches To Public; Gas Station TV Will Identify Host Through User-Generated Video Contest; Women Now Rule The Blogosphere.</p>]]></description>
            <category>ad-skipping</category><category>advertising</category><category>blogs</category><category>cgv</category><category>contest</category><category>corp</category><category>daisy</category><category>daveandbusters</category><category>direct</category><category>gas</category><category>generated</category><category>gstv</category><category>hawthorne</category><category>hulu</category><category>marketing</category><category>montage</category><category>nbcu</category><category>news</category><category>online</category><category>pump</category><category>station</category><category>tv</category><category>ugv</category><category>user</category><category>video</category><category>videoactive</category><category>vlog</category><category>whitney</category>
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            <media:title>03-20-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Can Photographs Be Videoactive?; Ad-Supported Hulu Launches To Public; Gas Station TV Will Identify Host Through User-Generated Video Contest; Women Now Rule The Blogosphere.</media:text>

            <media:description type="plain">Can Photographs Be Videoactive?; Ad-Supported Hulu Launches To Public; Gas Station TV Will Identify Host Through User-Generated Video Contest; Women Now Rule The Blogosphere.</media:description>
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            <title>03-24-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-24-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775127.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 140</p><p>Absolut Vodka Site Offers Up Mesmerizing Video; Flickr Video Beta To Roll Out In April; CBS News Widget Extends Online Ad Opportunity; Advertising Age Asks Blogger Panel About Hottest Tech Trends.</p>]]></description>
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                <media:text type="plain">Absolut Vodka Site Offers Up Mesmerizing Video; Flickr Video Beta To Roll Out In April; CBS News Widget Extends Online Ad Opportunity; Advertising Age Asks Blogger Panel About Hottest Tech Trends.</media:text>

            <media:description type="plain">Absolut Vodka Site Offers Up Mesmerizing Video; Flickr Video Beta To Roll Out In April; CBS News Widget Extends Online Ad Opportunity; Advertising Age Asks Blogger Panel About Hottest Tech Trends.</media:description>
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            <title>03-25-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-25-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775139.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 108</p><p>Search Engine Marketing Takes Bite Out Of Other Ad Media; More Americans Headling Online For The News; FCC Commissioner Comments Upon Monetizing Video; Prime Time Rewind Wants To Be your Online Television Portal.</p>]]></description>
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                <media:text type="plain">Search Engine Marketing Takes Bite Out Of Other Ad Media; More Americans Headling Online For The News; FCC Commissioner Comments Upon Monetizing Video; Prime Time Rewind Wants To Be your Online Television Portal.</media:text>

            <media:description type="plain">Search Engine Marketing Takes Bite Out Of Other Ad Media; More Americans Headling Online For The News; FCC Commissioner Comments Upon Monetizing Video; Prime Time Rewind Wants To Be your Online Television Portal.</media:description>
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            <title>03-26-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-26-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775146.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 135</p><p>ESPN Cuts Ties With Online Ad Networks; Indiana Jones Incentivizes Crystal Skull Widget; Nickelodeon Gets Aggressive With Casual Gaming Initiatives; Toyota Tries To Elevate Scion Brand With Brand Creating Website.</p>]]></description>
            <category>ad</category><category>advertising</category><category>brand</category><category>casual</category><category>clearspring</category><category>contest</category><category>crystal</category><category>direct</category><category>espn</category><category>gaming</category><category>hawthorne</category><category>indiana</category><category>jones</category><category>marketing</category><category>mobile</category><category>network</category><category>nickelodeon</category><category>online</category><category>scion</category><category>scionspeak</category><category>skull</category><category>toyota</category><category>videoactive</category><category>viral</category><category>widget</category>
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                <media:text type="plain">ESPN Cuts Ties With Online Ad Networks; Indiana Jones Incentivizes Crystal Skull Widget; Nickelodeon Gets Aggressive With Casual Gaming Initiatives; Toyota Tries To Elevate Scion Brand With Brand Creating Website.</media:text>

            <media:description type="plain">ESPN Cuts Ties With Online Ad Networks; Indiana Jones Incentivizes Crystal Skull Widget; Nickelodeon Gets Aggressive With Casual Gaming Initiatives; Toyota Tries To Elevate Scion Brand With Brand Creating Website.</media:description>
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            <title>03-27-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-27-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775149.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 137</p><p>Kimberly Clark Promoting Huggies And Pullups Through Meetup.com Social Network;  General Motors To Move Half Its Ad Budget From Television; KCAL Offers Multi-Audience Widgets; Onstream Hopes To Hit It Big By Purchasing Patent.</p>]]></description>
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            <link>http://revver.com/video/775149/03-27-2008-hawthorne-videoactive-report/</link>
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                <media:text type="plain">Kimberly Clark Promoting Huggies And Pullups Through Meetup.com Social Network;  General Motors To Move Half Its Ad Budget From Television; KCAL Offers Multi-Audience Widgets; Onstream Hopes To Hit It Big By Purchasing Patent.</media:text>

            <media:description type="plain">Kimberly Clark Promoting Huggies And Pullups Through Meetup.com Social Network;  General Motors To Move Half Its Ad Budget From Television; KCAL Offers Multi-Audience Widgets; Onstream Hopes To Hit It Big By Purchasing Patent.</media:description>
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            <title>03-28-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-28-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775154.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 123</p><p>Consumers Yawn At Watching Web Video On TV Sets; Unilever Brings Back Rookie Branded Entertainment Program; Phorm Wants To Mine ISP Data To Enable Behaviorally Targeted Advertising; TruMedia iCapture Mini Camera Measures Digital Signage Viewership.</p>]]></description>
            <category>advertainment</category><category>advertising</category><category>behavioral</category><category>branded</category><category>degree</category><category>degreerookie</category><category>digital</category><category>direct</category><category>entertainment</category><category>hawthorne</category><category>icapture</category><category>internet</category><category>isp</category><category>macrovision</category><category>marketing</category><category>online</category><category>phorm</category><category>privacy</category><category>provider</category><category>service</category><category>signage</category><category>targeting</category><category>trumedia</category><category>tv</category><category>videoactive</category><category>web</category><category>webisode</category>
            <link>http://revver.com/video/775154/03-28-2008-hawthorne-videoactive-report/</link>
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                <media:text type="plain">Consumers Yawn At Watching Web Video On TV Sets; Unilever Brings Back Rookie Branded Entertainment Program; Phorm Wants To Mine ISP Data To Enable Behaviorally Targeted Advertising; TruMedia iCapture Mini Camera Measures Digital Signage Viewership.</media:text>

            <media:description type="plain">Consumers Yawn At Watching Web Video On TV Sets; Unilever Brings Back Rookie Branded Entertainment Program; Phorm Wants To Mine ISP Data To Enable Behaviorally Targeted Advertising; TruMedia iCapture Mini Camera Measures Digital Signage Viewership.</media:description>
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            <title>03-13-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-13-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775050.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:16:19 -0800<br />Duration: 138</p><p>Alaska Airlines Test Drives On-The-Fly Web Offers; Toyota Sponsors YouTube Comedy Channel; The WB Is Back … And Smaller Than Ever; AsSeenOnTV Site Looks To Sell As Much As Review.</p>]]></description>
            <category>advertising</category><category>airlines</category><category>alaska</category><category>asseenontv</category><category>best</category><category>branded</category><category>corolla</category><category>customize</category><category>cw</category><category>direct</category><category>drtv</category><category>entertainment</category><category>everwood</category><category>gilmore</category><category>girls</category><category>hawthorne</category><category>in</category><category>jest</category><category>marketing</category><category>on-the-fly</category><category>product</category><category>reviews</category><category>toyota</category><category>videoactive</category><category>wb</category>
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            <media:title>03-13-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Alaska Airlines Test Drives On-The-Fly Web Offers; Toyota Sponsors YouTube Comedy Channel; The WB Is Back … And Smaller Than Ever; AsSeenOnTV Site Looks To Sell As Much As Review.</media:text>

            <media:description type="plain">Alaska Airlines Test Drives On-The-Fly Web Offers; Toyota Sponsors YouTube Comedy Channel; The WB Is Back … And Smaller Than Ever; AsSeenOnTV Site Looks To Sell As Much As Review.</media:description>
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            <title>03-14-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-14-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775053.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:16:19 -0800<br />Duration: 122</p><p>Google To Make You Pay For Slow Loading Landing Pages; Magazine Fans Prefer Ads Online; Law &amp; Order Sells Branded Mobile Game; Coke Zero Game Nicely Handles Load Time Issues.</p>]]></description>
            <category>&amp;</category><category>advergame</category><category>advertising</category><category>adwords</category><category>branded</category><category>casual</category><category>coke</category><category>digital</category><category>direct</category><category>entertainment</category><category>gaming</category><category>google</category><category>group</category><category>harrison</category><category>hawthorne</category><category>law</category><category>load</category><category>magazines</category><category>marketing</category><category>mobile</category><category>order</category><category>quality</category><category>score</category><category>time</category><category>videoactive</category><category>zero</category><category>zinio.</category>
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                <media:text type="plain">Google To Make You Pay For Slow Loading Landing Pages; Magazine Fans Prefer Ads Online; Law &amp; Order Sells Branded Mobile Game; Coke Zero Game Nicely Handles Load Time Issues.</media:text>

            <media:description type="plain">Google To Make You Pay For Slow Loading Landing Pages; Magazine Fans Prefer Ads Online; Law &amp; Order Sells Branded Mobile Game; Coke Zero Game Nicely Handles Load Time Issues.</media:description>
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            <title>03-04-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-04-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/774972.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 135</p><p>Blinkx Identifies Media “Double Dippers”; 90 Percent Of U.S. Internet Homes To Have Broadband; Adlink Video On Demand Campaign Discovers That TV Viewers Like Ads; MySpace To Offer Prank Show “Delivery.”</p>]]></description>
            <category>adlink</category><category>advertising</category><category>april</category><category>blinkx</category><category>broadband</category><category>cheetos</category><category>dealership</category><category>delivery</category><category>demand</category><category>dipper</category><category>direct</category><category>double</category><category>fools</category><category>harris</category><category>hawthorne</category><category>interactive</category><category>leichtman</category><category>multimedia</category><category>myspacetv</category><category>on</category><category>research</category><category>tivo</category><category>video</category><category>videoactive</category><category>vod</category>
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            <media:title>03-04-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Blinkx Identifies Media “Double Dippers”; 90 Percent Of U.S. Internet Homes To Have Broadband; Adlink Video On Demand Campaign Discovers That TV Viewers Like Ads; MySpace To Offer Prank Show “Delivery.”</media:text>

            <media:description type="plain">Blinkx Identifies Media “Double Dippers”; 90 Percent Of U.S. Internet Homes To Have Broadband; Adlink Video On Demand Campaign Discovers That TV Viewers Like Ads; MySpace To Offer Prank Show “Delivery.”</media:description>
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            <title>03-05-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-05-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/774978.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 130</p><p>Vans Mobile Ad Lets Your Fingers Do The Branding; Telco IPTV Should Reach Nine Million By 2011; Bandwidth Debate Tactics Make Enemies; Reactrix Interactive Displays To Offer Store Directions.</p>]]></description>
            <category>advertising</category><category>bandwidth</category><category>comcast</category><category>direct</category><category>directions</category><category>display</category><category>fcc</category><category>fingerboarding</category><category>hawthorne</category><category>interactive</category><category>iphone</category><category>iptv</category><category>john</category><category>kerry</category><category>net</category><category>neutrality</category><category>reactrix</category><category>research</category><category>signage</category><category>skateboard</category><category>store</category><category>telco</category><category>vans</category><category>videoactive</category><category>yankee</category>
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                <media:text type="plain">Vans Mobile Ad Lets Your Fingers Do The Branding; Telco IPTV Should Reach Nine Million By 2011; Bandwidth Debate Tactics Make Enemies; Reactrix Interactive Displays To Offer Store Directions.</media:text>

            <media:description type="plain">Vans Mobile Ad Lets Your Fingers Do The Branding; Telco IPTV Should Reach Nine Million By 2011; Bandwidth Debate Tactics Make Enemies; Reactrix Interactive Displays To Offer Store Directions.</media:description>
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            <title>03-06-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-06-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/774987.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 130</p><p>Michael Hirschorn Thinks TV Is More Interactive Than The Web; Mobile TV Subscribers Have High Dropout Rate; Missing Standards Are Holding Back Online Video Advertising; FCC Threatens To Enforce Net Neutrality.</p>]]></description>
            <category>advertising</category><category>atlantic</category><category>bandwidth</category><category>blue</category><category>direct</category><category>harvard</category><category>hawthorne</category><category>hearing</category><category>hirschorn</category><category>indecency</category><category>interactive</category><category>kevin</category><category>law</category><category>m:metrics</category><category>martin</category><category>michael</category><category>mobile</category><category>net</category><category>neutrality</category><category>nypd</category><category>robinson</category><category>school</category><category>steve</category><category>tv</category><category>videoactive</category>
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            <media:title>03-06-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Michael Hirschorn Thinks TV Is More Interactive Than The Web; Mobile TV Subscribers Have High Dropout Rate; Missing Standards Are Holding Back Online Video Advertising; FCC Threatens To Enforce Net Neutrality.</media:text>

            <media:description type="plain">Michael Hirschorn Thinks TV Is More Interactive Than The Web; Mobile TV Subscribers Have High Dropout Rate; Missing Standards Are Holding Back Online Video Advertising; FCC Threatens To Enforce Net Neutrality.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>03-07-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-07-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/774993.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 124</p><p>TV Manufacturers Planning Next Generation Of HDTV; Electronic Arts Frees Up Sims Virtual World; Swanni Says That TV Viewers Want Simple Solutions That Work; Do Google Searches Hinder YouTube Traffic?</p>]]></description>
            <category>access</category><category>advertising</category><category>arts</category><category>confusing</category><category>direct</category><category>ealand</category><category>electronic</category><category>free</category><category>google</category><category>hardware</category><category>hawthorne</category><category>hdtv</category><category>hitwise</category><category>online</category><category>phillip</category><category>search</category><category>sims</category><category>swann</category><category>swanni</category><category>tvpredictions</category><category>ultrahd</category><category>video</category><category>videoactive</category><category>youtube</category>
            <link>http://revver.com/video/774993/03-07-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-07-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">TV Manufacturers Planning Next Generation Of HDTV; Electronic Arts Frees Up Sims Virtual World; Swanni Says That TV Viewers Want Simple Solutions That Work; Do Google Searches Hinder YouTube Traffic?</media:text>

            <media:description type="plain">TV Manufacturers Planning Next Generation Of HDTV; Electronic Arts Frees Up Sims Virtual World; Swanni Says That TV Viewers Want Simple Solutions That Work; Do Google Searches Hinder YouTube Traffic?</media:description>
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            <title>03-10-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-10-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775003.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 141</p><p>PredictAd Drops Contextual Ads Within Search Box; Nielsen Delivers Good News To Mobile Marketers; Federal Product Placement Inquiry Forestalled; Brandvertiser Firebrand Looks To Be Flaming Out.</p>]]></description>
            <category>advertainment</category><category>advertising</category><category>branded</category><category>brandvertising</category><category>direct</category><category>fcc</category><category>firebrand</category><category>hawthorne</category><category>kevin</category><category>local</category><category>marketing</category><category>martin</category><category>mobile</category><category>nielsen</category><category>placement</category><category>predictad</category><category>product</category><category>response</category><category>search</category><category>videoactive</category>
            <link>http://revver.com/video/775003/03-10-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-10-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">PredictAd Drops Contextual Ads Within Search Box; Nielsen Delivers Good News To Mobile Marketers; Federal Product Placement Inquiry Forestalled; Brandvertiser Firebrand Looks To Be Flaming Out.</media:text>

            <media:description type="plain">PredictAd Drops Contextual Ads Within Search Box; Nielsen Delivers Good News To Mobile Marketers; Federal Product Placement Inquiry Forestalled; Brandvertiser Firebrand Looks To Be Flaming Out.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/775003/03-10-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=775003" duration="141" medium="video" type="application/x-shockwave-flash"></media:content>

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            <title>03-11-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-11-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775014.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 136</p><p>Asterpix Automates Online Advertising Hot Spots; Mobile Users Will Trade Ad Views For Discounts; Direct Marketing Association Says Email Still Top ROI Tactic; D-Box Home Theater Chair Will Move You With Blu-Ray.</p>]]></description>
            <category>6th</category><category>advertising</category><category>association</category><category>asterbot</category><category>asterpix</category><category>blu-ray</category><category>box</category><category>chair</category><category>d-box</category><category>day</category><category>direct</category><category>discount</category><category>dma</category><category>email</category><category>hawaii</category><category>hawthorne</category><category>home</category><category>hot</category><category>hyperlinks</category><category>incentivize</category><category>marketing</category><category>mobile</category><category>nielsen</category><category>roi</category><category>set</category><category>spots</category><category>theater</category><category>top</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/775014/03-11-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-11-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Asterpix Automates Online Advertising Hot Spots; Mobile Users Will Trade Ad Views For Discounts; Direct Marketing Association Says Email Still Top ROI Tactic; D-Box Home Theater Chair Will Move You With Blu-Ray.</media:text>

            <media:description type="plain">Asterpix Automates Online Advertising Hot Spots; Mobile Users Will Trade Ad Views For Discounts; Direct Marketing Association Says Email Still Top ROI Tactic; D-Box Home Theater Chair Will Move You With Blu-Ray.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/775014/03-11-2008-hawthorne-videoactive-report/"></media:player>
            
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            <media:credit>Videoactive</media:credit>
            <media:category>6th advertising association asterbot asterpix blu-ray box chair d-box day direct discount dma email hawaii hawthorne home hot hyperlinks incentivize marketing mobile nielsen roi set spots theater top video videoactive</media:category>
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            <title>03-12-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-12-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775025.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 127</p><p>Los Angeles Times Uses Billboards To Lure Subscribers; NBC Learns That Online Ads Are Stickier Than Television Counterparts; DoubleClick Opens Up Network To Hi-Def Ads; Online Ad Types Can Be More Annoying Than Instructive.</p>]]></description>
            <category>advertising</category><category>angeles</category><category>annoying</category><category>direct</category><category>doubleclick</category><category>hawthorne</category><category>hd</category><category>hi-def</category><category>los</category><category>marketing</category><category>mini-cooper</category><category>nbc</category><category>online</category><category>resolution</category><category>rewind</category><category>signage</category><category>stickiness</category><category>subscribers</category><category>times</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/775025/03-12-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-12-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Los Angeles Times Uses Billboards To Lure Subscribers; NBC Learns That Online Ads Are Stickier Than Television Counterparts; DoubleClick Opens Up Network To Hi-Def Ads; Online Ad Types Can Be More Annoying Than Instructive.</media:text>

            <media:description type="plain">Los Angeles Times Uses Billboards To Lure Subscribers; NBC Learns That Online Ads Are Stickier Than Television Counterparts; DoubleClick Opens Up Network To Hi-Def Ads; Online Ad Types Can Be More Annoying Than Instructive.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/775025/03-12-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=775025" duration="127" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
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            <title>03-03-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 10:16:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-03-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/774196.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 10:16:18 -0800<br />Duration: 140</p><p>GameStop Boosts Sales With Channel M Signage Network; MobiTV Says Mobile Campaigns Deliver Top Response; Saatchi Gmail Video Is Viral Done Right; YouTube Outage Reveals Offload Vulnerabilities.</p>]]></description>
            <category>advertising</category><category>backup</category><category>campaign</category><category>channelm</category><category>direct</category><category>gamestop</category><category>gmail</category><category>hawthorne</category><category>in-store</category><category>mobile</category><category>mobitv</category><category>network</category><category>online</category><category>pakistan</category><category>redundancy</category><category>response</category><category>saatchi</category><category>sales</category><category>signage</category><category>tv</category><category>video</category><category>videoactive</category><category>youtube</category>
            <link>http://revver.com/video/774196/03-03-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-03-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">GameStop Boosts Sales With Channel M Signage Network; MobiTV Says Mobile Campaigns Deliver Top Response; Saatchi Gmail Video Is Viral Done Right; YouTube Outage Reveals Offload Vulnerabilities.</media:text>

            <media:description type="plain">GameStop Boosts Sales With Channel M Signage Network; MobiTV Says Mobile Campaigns Deliver Top Response; Saatchi Gmail Video Is Viral Done Right; YouTube Outage Reveals Offload Vulnerabilities.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/774196/03-03-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=774196" duration="140" medium="video" type="application/x-shockwave-flash"></media:content>

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            <title>02-29-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-29-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711686.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 119</p><p>TV Viewers Recall Ads They Skip With DVRs; Web Users Surf Internet Twice As Long As They Watch Television; NewsClipper Site Reveals Loopholes In Online Advertising Plans; Financial Times To Start Pricey New Social Network For Executives.</p>]]></description>
            <category>ad</category><category>advertising</category><category>appeal</category><category>direct</category><category>drlabs</category><category>dvr</category><category>embedded</category><category>financial</category><category>hawthorne</category><category>idg</category><category>media</category><category>multitasking</category><category>nbc</category><category>network</category><category>newsclipper</category><category>palmer</category><category>shelly</category><category>skipping</category><category>snob</category><category>social</category><category>times</category><category>videoactive</category><category>zapping</category>
            <link>http://revver.com/video/711686/02-29-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-29-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">TV Viewers Recall Ads They Skip With DVRs; Web Users Surf Internet Twice As Long As They Watch Television; NewsClipper Site Reveals Loopholes In Online Advertising Plans; Financial Times To Start Pricey New Social Network For Executives.</media:text>

            <media:description type="plain">TV Viewers Recall Ads They Skip With DVRs; Web Users Surf Internet Twice As Long As They Watch Television; NewsClipper Site Reveals Loopholes In Online Advertising Plans; Financial Times To Start Pricey New Social Network For Executives.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>02-15-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-15-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711558.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 128</p><p>The Same Six Percent Click Half The Ads; Chitika Launches Viral Branding Units; Brands Embrace Entertainment As Ad Vehicle; Featuring YouTube Videos In Own Content Boosts Sales. </p>]]></description>
            <category>a</category><category>advertising</category><category>banner</category><category>berries</category><category>branded</category><category>branding</category><category>chitika</category><category>click-through</category><category>comscore</category><category>entertainment</category><category>etail</category><category>home</category><category>in</category><category>interactive</category><category>kiss</category><category>media</category><category>metric</category><category>page</category><category>placement</category><category>pq</category><category>prince</category><category>product</category><category>response</category><category>sales</category><category>shari’s</category><category>this</category><category>unit</category><category>viral</category><category>week</category><category>youtube</category>
            <link>http://revver.com/video/711558/02-15-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-15-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">The Same Six Percent Click Half The Ads; Chitika Launches Viral Branding Units; Brands Embrace Entertainment As Ad Vehicle; Featuring YouTube Videos In Own Content Boosts Sales. </media:text>

            <media:description type="plain">The Same Six Percent Click Half The Ads; Chitika Launches Viral Branding Units; Brands Embrace Entertainment As Ad Vehicle; Featuring YouTube Videos In Own Content Boosts Sales. </media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>02-18-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-18-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711567.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 133</p><p>Consumers Are Clamoring For Mobile TV; CNN Launches Citizen Journalism Site iReport; BLIP.tv’s Dina Kaplan Says Marketers Need Online Video Ad Standards; TurboTax Runs Humorous CGV Contest On YouTube.</p>]]></description>
            <category>advertising</category><category>beet.tv</category><category>blip.tv</category><category>cnn</category><category>contest</category><category>dina</category><category>direct.</category><category>ericsson</category><category>funny</category><category>hawthorne</category><category>ireport</category><category>kaplan</category><category>mobile</category><category>online</category><category>taxes</category><category>turbottax</category><category>tv</category><category>video</category><category>videoactive</category><category>youtube</category>
            <link>http://revver.com/video/711567/02-18-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-18-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Consumers Are Clamoring For Mobile TV; CNN Launches Citizen Journalism Site iReport; BLIP.tv’s Dina Kaplan Says Marketers Need Online Video Ad Standards; TurboTax Runs Humorous CGV Contest On YouTube.</media:text>

            <media:description type="plain">Consumers Are Clamoring For Mobile TV; CNN Launches Citizen Journalism Site iReport; BLIP.tv’s Dina Kaplan Says Marketers Need Online Video Ad Standards; TurboTax Runs Humorous CGV Contest On YouTube.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711567/02-18-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711567" duration="133" medium="video" type="application/x-shockwave-flash"></media:content>

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            <title>02-19-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-19-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711578.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 116</p><p>Reactrix Floorvertising Gets A Great Deal Of Consumer Attention; Congress Introduces Net Neutrality Bill; OverlayTV Launches With Big Brand Buy-In; Widgets Are Example Of Coming Branded Utility Trend.</p>]]></description>
            <category>advertising</category><category>amazon</category><category>bandwidth</category><category>branded</category><category>click-through</category><category>click-to-buy</category><category>direct</category><category>floor</category><category>hawthorne</category><category>hotspot</category><category>interaction</category><category>itunes</category><category>mall</category><category>net</category><category>neutrality</category><category>overlaytv</category><category>projection</category><category>reactrix</category><category>shopping</category><category>utilities</category><category>videoactive</category><category>walmart</category><category>widget</category>
            <link>http://revver.com/video/711578/02-19-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-19-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Reactrix Floorvertising Gets A Great Deal Of Consumer Attention; Congress Introduces Net Neutrality Bill; OverlayTV Launches With Big Brand Buy-In; Widgets Are Example Of Coming Branded Utility Trend.</media:text>

            <media:description type="plain">Reactrix Floorvertising Gets A Great Deal Of Consumer Attention; Congress Introduces Net Neutrality Bill; OverlayTV Launches With Big Brand Buy-In; Widgets Are Example Of Coming Branded Utility Trend.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711578/02-19-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711578" duration="116" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
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        </item><item>
            <title>02-20-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-20-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711590.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 124</p><p>Television Channels Hope News Crawls Keeps Viewers Glued To Their Sets; BlueTie Trades Free Office Software For Ad Views; Australia’s FOXTEL TO Sell Electronic Program Guide Ads; GestureTek Debuts Mobile Motion Control.</p>]]></description>
            <category>360</category><category>advertising</category><category>bluetie</category><category>box</category><category>camera</category><category>cnn</category><category>commercial</category><category>control</category><category>crawl</category><category>direct.</category><category>epg</category><category>espn</category><category>eyemobile</category><category>eyetoy</category><category>featuretisement</category><category>fox</category><category>foxtel</category><category>funcam</category><category>gesturetek</category><category>hawthorne</category><category>interactive</category><category>itv</category><category>live</category><category>mobile</category><category>msnbc</category><category>news</category><category>remote</category><category>set-top</category><category>videoactive</category><category>xbox</category>
            <link>http://revver.com/video/711590/02-20-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-20-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Television Channels Hope News Crawls Keeps Viewers Glued To Their Sets; BlueTie Trades Free Office Software For Ad Views; Australia’s FOXTEL TO Sell Electronic Program Guide Ads; GestureTek Debuts Mobile Motion Control.</media:text>

            <media:description type="plain">Television Channels Hope News Crawls Keeps Viewers Glued To Their Sets; BlueTie Trades Free Office Software For Ad Views; Australia’s FOXTEL TO Sell Electronic Program Guide Ads; GestureTek Debuts Mobile Motion Control.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711590/02-20-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711590" duration="124" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
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            <title>02-21-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-21-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711603.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 140</p><p>iPhone Searches Show How Devices Can Dictate Behavior; Nielsen Finds DVRs Not Yet A Big Ad Threat; Accenture Says That When Stores Disappoint, We Head Straight To The Web; Juice Salon Escalator Ad Ties Ad Form To Message.</p>]]></description>
            <category>accenture</category><category>ad</category><category>advertising</category><category>android</category><category>brick</category><category>direct.</category><category>dvr</category><category>escalator</category><category>hairstyle</category><category>hawthorne</category><category>iphone</category><category>juice</category><category>mobile</category><category>mortar</category><category>nielsen</category><category>online</category><category>out-of-home</category><category>salon</category><category>search</category><category>shopping</category><category>skipping</category><category>videoactive</category>
            <link>http://revver.com/video/711603/02-21-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-21-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">iPhone Searches Show How Devices Can Dictate Behavior; Nielsen Finds DVRs Not Yet A Big Ad Threat; Accenture Says That When Stores Disappoint, We Head Straight To The Web; Juice Salon Escalator Ad Ties Ad Form To Message.</media:text>

            <media:description type="plain">iPhone Searches Show How Devices Can Dictate Behavior; Nielsen Finds DVRs Not Yet A Big Ad Threat; Accenture Says That When Stores Disappoint, We Head Straight To The Web; Juice Salon Escalator Ad Ties Ad Form To Message.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711603/02-21-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711603" duration="140" medium="video" type="application/x-shockwave-flash"></media:content>

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        </item><item>
            <title>02-22-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-22-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711618.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 114</p><p>KnickerPickers Reveals Hot Model For Online Shopping; Samsung Set Top Boxes Link To The Web With See’N’Search; CNet TV Adds Video Advertising Overlays; TRA Creates Consumer Profiles With Set Top Box Data And Grocery Store Loyalty Cards.</p>]]></description>
            <category>accountability</category><category>advertising</category><category>box</category><category>card</category><category>closed-captioning</category><category>contextual</category><category>direct.</category><category>grocery</category><category>hawthorne</category><category>interactive</category><category>knickerpickers</category><category>lingerie</category><category>loyalty</category><category>overlay</category><category>roi</category><category>seensearch</category><category>set-top</category><category>shopping</category><category>store</category><category>targeting</category><category>true</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/711618/02-22-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-22-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">KnickerPickers Reveals Hot Model For Online Shopping; Samsung Set Top Boxes Link To The Web With See’N’Search; CNet TV Adds Video Advertising Overlays; TRA Creates Consumer Profiles With Set Top Box Data And Grocery Store Loyalty Cards.</media:text>

            <media:description type="plain">KnickerPickers Reveals Hot Model For Online Shopping; Samsung Set Top Boxes Link To The Web With See’N’Search; CNet TV Adds Video Advertising Overlays; TRA Creates Consumer Profiles With Set Top Box Data And Grocery Store Loyalty Cards.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711618/02-22-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711618" duration="114" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
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            <title>02-25-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-25-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711635.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 148</p><p>VideoEgg Sells Engagement Not Eyeballs With AdFrames; Forrester Research Says Marketers Ambivalent Toward TV Advertising; Cox Cable Tests TV Banner Ads With RE/MAX; LocaModa And Clear Channel Team Up For Big Times Square Interactive Signage.</p>]]></description>
            <category>adframes</category><category>advertising</category><category>banner</category><category>demand</category><category>digital</category><category>direct.</category><category>dynamic</category><category>embed</category><category>gaming</category><category>hawthorne</category><category>interactive</category><category>interactivity</category><category>jumble</category><category>locamoda</category><category>mobile</category><category>mouseover</category><category>navic</category><category>on</category><category>out-of-home</category><category>per-per-action</category><category>pickpocket</category><category>re/max</category><category>realty</category><category>screen</category><category>signage</category><category>television</category><category>video</category><category>videoactive</category><category>videoegg</category><category>vod</category>
            <link>http://revver.com/video/711635/02-25-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-25-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">VideoEgg Sells Engagement Not Eyeballs With AdFrames; Forrester Research Says Marketers Ambivalent Toward TV Advertising; Cox Cable Tests TV Banner Ads With RE/MAX; LocaModa And Clear Channel Team Up For Big Times Square Interactive Signage.</media:text>

            <media:description type="plain">VideoEgg Sells Engagement Not Eyeballs With AdFrames; Forrester Research Says Marketers Ambivalent Toward TV Advertising; Cox Cable Tests TV Banner Ads With RE/MAX; LocaModa And Clear Channel Team Up For Big Times Square Interactive Signage.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711635/02-25-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711635" duration="148" medium="video" type="application/x-shockwave-flash"></media:content>

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            <title>02-26-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-26-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711659.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 125</p><p>Relevantis Puts Advertising On The Map; Ad Space Mall Network Attracts Big Brands; Advertisers Leery Of Online Metrics; Budweiser Tries Advergaming On DISH Network.</p>]]></description>
            <category>accountability</category><category>adspace</category><category>advertising</category><category>applications</category><category>beerleaders</category><category>budweiser</category><category>cnet</category><category>coca-cola</category><category>commercial</category><category>comscore</category><category>digital</category><category>dish</category><category>ford</category><category>interactive</category><category>mall</category><category>map</category><category>measurement</category><category>metrics</category><category>mobile</category><category>navy</category><category>network</category><category>nielsen</category><category>online</category><category>recall</category><category>relevantis</category><category>secret</category><category>signage</category><category>soccer</category><category>u.s.</category><category>victoria’s</category>
            <link>http://revver.com/video/711659/02-26-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-26-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Relevantis Puts Advertising On The Map; Ad Space Mall Network Attracts Big Brands; Advertisers Leery Of Online Metrics; Budweiser Tries Advergaming On DISH Network.</media:text>

            <media:description type="plain">Relevantis Puts Advertising On The Map; Ad Space Mall Network Attracts Big Brands; Advertisers Leery Of Online Metrics; Budweiser Tries Advergaming On DISH Network.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711659/02-26-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711659" duration="125" medium="video" type="application/x-shockwave-flash"></media:content>

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            <media:rating>nonadult</media:rating>
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        </item><item>
            <title>02-27-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-27-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711677.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 137</p><p>Emotiv Systems Neuro Headsets May Someday Lead To Think-To-Buy Platforms; Immersive 360 Degree Surfing Videos Energize Red Bull Website; Old TV Shows Provide New Homes For Advertising Online; DRTV Short Form Billings Set A New Record.</p>]]></description>
            <category>advertising</category><category>bull</category><category>direct</category><category>direct.</category><category>drtv</category><category>emergency</category><category>emotiv</category><category>gallery</category><category>hawthorne</category><category>headset</category><category>intelligence</category><category>kojak</category><category>macgyver</category><category>marketing.</category><category>media</category><category>neuro</category><category>night</category><category>online</category><category>red</category><category>response</category><category>star</category><category>strike</category><category>surfing</category><category>think-to-buy</category><category>tns</category><category>trek</category><category>twilight</category><category>videoactive</category><category>writers</category><category>zone</category>
            <link>http://revver.com/video/711677/02-27-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-27-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Emotiv Systems Neuro Headsets May Someday Lead To Think-To-Buy Platforms; Immersive 360 Degree Surfing Videos Energize Red Bull Website; Old TV Shows Provide New Homes For Advertising Online; DRTV Short Form Billings Set A New Record.</media:text>

            <media:description type="plain">Emotiv Systems Neuro Headsets May Someday Lead To Think-To-Buy Platforms; Immersive 360 Degree Surfing Videos Energize Red Bull Website; Old TV Shows Provide New Homes For Advertising Online; DRTV Short Form Billings Set A New Record.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711677/02-27-2008-hawthorne-videoactive-report/"></media:player>
            
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            <title>02-13-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:16:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-13-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711522.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:16:17 -0800<br />Duration: 139</p><p>Britain’s Free Phone Provider Blyk Rings Up Big Response; Real Networks Reveals Casual Gamers Trade Ad Views For Free Game Play; 25 Percent Of Prime-Time TV Is Time-Shifted; Six Flags Digital Signage Curbs Line Fatigue.</p>]]></description>
            <category>advertising</category><category>bluetooth</category><category>blyk</category><category>casual</category><category>digital</category><category>direct.</category><category>dvr</category><category>flags</category><category>games</category><category>gaming</category><category>group</category><category>hawthorne</category><category>in-game</category><category>interactive</category><category>line</category><category>mobile</category><category>online</category><category>pvr</category><category>research</category><category>shifting</category><category>signage</category><category>six</category><category>solutions</category><category>time</category><category>tv</category><category>video</category><category>videoactive</category><category>waiting</category>
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            <media:title>02-13-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Britain’s Free Phone Provider Blyk Rings Up Big Response; Real Networks Reveals Casual Gamers Trade Ad Views For Free Game Play; 25 Percent Of Prime-Time TV Is Time-Shifted; Six Flags Digital Signage Curbs Line Fatigue.</media:text>

            <media:description type="plain">Britain’s Free Phone Provider Blyk Rings Up Big Response; Real Networks Reveals Casual Gamers Trade Ad Views For Free Game Play; 25 Percent Of Prime-Time TV Is Time-Shifted; Six Flags Digital Signage Curbs Line Fatigue.</media:description>
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            <title>02-14-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:16:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-14-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711531.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:16:17 -0800<br />Duration: 131</p><p>Ad Opportunities Abound With Comcast Purchase of Vehix; gDiapers Doubles Revenue In Part Thanks To Modestly-Priced Online Video; Email Newsletters Help Busy Executives Manage Information Overload; Ad Agencies Should Limit Mixed Messages.</p>]]></description>
            <category>advertising</category><category>cable</category><category>comcast</category><category>direct.</category><category>eco-friendly</category><category>email</category><category>executives</category><category>floor</category><category>gdiapers</category><category>hawthorne</category><category>l.a.</category><category>newsletters</category><category>online</category><category>times</category><category>vehix</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/711531/02-14-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-14-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Ad Opportunities Abound With Comcast Purchase of Vehix; gDiapers Doubles Revenue In Part Thanks To Modestly-Priced Online Video; Email Newsletters Help Busy Executives Manage Information Overload; Ad Agencies Should Limit Mixed Messages.</media:text>

            <media:description type="plain">Ad Opportunities Abound With Comcast Purchase of Vehix; gDiapers Doubles Revenue In Part Thanks To Modestly-Priced Online Video; Email Newsletters Help Busy Executives Manage Information Overload; Ad Agencies Should Limit Mixed Messages.</media:description>
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            <title>02-11-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 11:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-11-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711513.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 11:46:18 -0800<br />Duration: 139</p><p>Kraft Asks Adam And Tyler To Sell Cream Cheese; Liquidus Wants To Create 150,000 Customized Video Ads Weekly; Barflies To Launch Webisodes With Aftermarketing In Mind; Bar Trivia The Star In Online Reality Show Buzzed.</p>]]></description>
            <category>adamandtyler</category><category>advertising</category><category>barflies</category><category>buzzed</category><category>cheese</category><category>classifieds</category><category>cream</category><category>customize</category><category>direct</category><category>distribution</category><category>foreign</category><category>hawthorne</category><category>kraft</category><category>liquidus</category><category>metacafe</category><category>online</category><category>placement</category><category>product</category><category>video</category><category>videoactive</category><category>webisode</category>
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            <media:title>02-11-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Kraft Asks Adam And Tyler To Sell Cream Cheese; Liquidus Wants To Create 150,000 Customized Video Ads Weekly; Barflies To Launch Webisodes With Aftermarketing In Mind; Bar Trivia The Star In Online Reality Show Buzzed.</media:text>

            <media:description type="plain">Kraft Asks Adam And Tyler To Sell Cream Cheese; Liquidus Wants To Create 150,000 Customized Video Ads Weekly; Barflies To Launch Webisodes With Aftermarketing In Mind; Bar Trivia The Star In Online Reality Show Buzzed.</media:description>
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            <title>02-12-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 11:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-12-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711517.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 11:46:18 -0800<br />Duration: 126</p><p>Murdoch Decides To Leave Up Wall Street Journal Subscription Content Firewall; The Atlantic Opens Up Magazine’s Website Content For All; Online Video Veterans Create New How-To Website; Princess Cruise Lines Search For Greatest Romantic.</p>]]></description>
            <category>ad</category><category>advertising</category><category>andrew</category><category>are</category><category>atlantic</category><category>bennet</category><category>content</category><category>cruise</category><category>fallows</category><category>firewall</category><category>gavin</category><category>goldman</category><category>howcast</category><category>james</category><category>journal</category><category>lines</category><category>mcleod</category><category>murdoch</category><category>princess</category><category>rupert</category><category>ruth</category><category>sachs</category><category>street</category><category>subscriber</category><category>sullivan</category><category>supported</category><category>wall</category><category>westheimer</category><category>wsj</category><category>you</category>
            <link>http://revver.com/video/711517/02-12-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-12-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Murdoch Decides To Leave Up Wall Street Journal Subscription Content Firewall; The Atlantic Opens Up Magazine’s Website Content For All; Online Video Veterans Create New How-To Website; Princess Cruise Lines Search For Greatest Romantic.</media:text>

            <media:description type="plain">Murdoch Decides To Leave Up Wall Street Journal Subscription Content Firewall; The Atlantic Opens Up Magazine’s Website Content For All; Online Video Veterans Create New How-To Website; Princess Cruise Lines Search For Greatest Romantic.</media:description>
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            <title>02-28-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Wed, 27 Feb 2008 17:16:16 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-28-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/707844.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Wed, 27 Feb 2008 17:16:16 -0800<br />Duration: 130</p><p>Engagement Mapping To Give Microsoft Ad Answers; HSN Embraces Interactive Ads Via Satellite; Study Shows Consumers Hate Media Trickery; Dunkin Donuts Runs UGV Channel, But Why?</p>]]></description>
            <category>advertising</category><category>america</category><category>cards</category><category>citi</category><category>click</category><category>coffee</category><category>decision</category><category>direct</category><category>dish</category><category>donuts</category><category>dunkin</category><category>engagement</category><category>hawthorne</category><category>home</category><category>hsn</category><category>interactive</category><category>mapping</category><category>microsoft</category><category>monster</category><category>on</category><category>online</category><category>purchase</category><category>roi</category><category>runs</category><category>shopping</category><category>spring</category><category>tracking</category><category>video</category><category>videoactive</category><category>youtube</category>
            <link>http://revver.com/video/707844/02-28-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-28-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Engagement Mapping To Give Microsoft Ad Answers; HSN Embraces Interactive Ads Via Satellite; Study Shows Consumers Hate Media Trickery; Dunkin Donuts Runs UGV Channel, But Why?</media:text>

            <media:description type="plain">Engagement Mapping To Give Microsoft Ad Answers; HSN Embraces Interactive Ads Via Satellite; Study Shows Consumers Hate Media Trickery; Dunkin Donuts Runs UGV Channel, But Why?</media:description>
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            <title>02-08-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 11 Feb 2008 11:46:24 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-08-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/671035.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 11 Feb 2008 11:46:24 -0800<br />Duration: 135</p><p>Burger King’s Whopper Freakout Delivers Big Burger Boost; TNS And TiVo Battle Nielsen For Metrics Supremacy; The Price Is Right Is Returning Product Placement To Prime Time; GSN To Launch Interactive Bingo America Program.</p>]]></description>
            <category>advertising</category><category>america</category><category>bingo</category><category>burger</category><category>cbs</category><category>directv</category><category>duffy</category><category>freakout</category><category>game</category><category>gsn</category><category>is</category><category>king</category><category>media</category><category>metrics</category><category>network</category><category>online</category><category>patrick</category><category>placement</category><category>price</category><category>product</category><category>research</category><category>right</category><category>show</category><category>the</category><category>tivo</category><category>tns</category><category>video</category><category>videoactive</category><category>viral</category><category>whopper</category>
            <link>http://revver.com/video/671035/02-08-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-08-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Burger King’s Whopper Freakout Delivers Big Burger Boost; TNS And TiVo Battle Nielsen For Metrics Supremacy; The Price Is Right Is Returning Product Placement To Prime Time; GSN To Launch Interactive Bingo America Program.</media:text>

            <media:description type="plain">Burger King’s Whopper Freakout Delivers Big Burger Boost; TNS And TiVo Battle Nielsen For Metrics Supremacy; The Price Is Right Is Returning Product Placement To Prime Time; GSN To Launch Interactive Bingo America Program.</media:description>
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            <title>01-25-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 11 Feb 2008 11:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-25-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/670980.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 11 Feb 2008 11:16:19 -0800<br />Duration: 126</p><p>Burst Media Says Half Of Online Video Viewers Bail When Ads Appear; Mike And Mike Prove Podcasting Ratings Power; YuMe To Manage NBC Direct Advertising Initiatives; I Can’t Believe It’s Not Butter Fires Up Now You Know Better $1,000,000 Game Show.</p>]]></description>
            <category>000</category><category>1</category><category>advergame</category><category>advertising</category><category>believe</category><category>better</category><category>burst</category><category>butter</category><category>can’t</category><category>direct</category><category>espn</category><category>hawthorne</category><category>i</category><category>it’s</category><category>john</category><category>know</category><category>media</category><category>mike</category><category>nbc</category><category>not</category><category>now</category><category>npr</category><category>online</category><category>o’hurley</category><category>podcasting</category><category>pre-roll</category><category>video</category><category>videoactive</category><category>you</category><category>yume</category>
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            <media:title>01-25-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Burst Media Says Half Of Online Video Viewers Bail When Ads Appear; Mike And Mike Prove Podcasting Ratings Power; YuMe To Manage NBC Direct Advertising Initiatives; I Can’t Believe It’s Not Butter Fires Up Now You Know Better $1,000,000 Game Show.</media:text>

            <media:description type="plain">Burst Media Says Half Of Online Video Viewers Bail When Ads Appear; Mike And Mike Prove Podcasting Ratings Power; YuMe To Manage NBC Direct Advertising Initiatives; I Can’t Believe It’s Not Butter Fires Up Now You Know Better $1,000,000 Game Show.</media:description>
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            <title>01-28-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 11 Feb 2008 11:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-28-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/670990.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 11 Feb 2008 11:16:19 -0800<br />Duration: 147</p><p>Ensequence Says Two-Thirds Want To Interact With Advertising Via iTV; KFC Seeks Chicken Dance Footage; Dimension One Spas Runs Sweetheart Of A Hot Tub Contest; Bio-Rad Scientists Create Viral Video About Polymerase Chain Reactions.</p>]]></description>
            <category>advertising</category><category>are</category><category>bio-rad</category><category>cgv</category><category>chain</category><category>chicken</category><category>colonel</category><category>commercial</category><category>contest</category><category>dance</category><category>dimension</category><category>ensequence</category><category>hot</category><category>interactive</category><category>itv</category><category>kfc</category><category>one</category><category>party</category><category>pcr</category><category>polymerase</category><category>reaction</category><category>spas</category><category>sweethearts</category><category>the</category><category>tub</category><category>tv</category><category>ugv</category><category>valentine</category><category>we</category><category>wings</category>
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            <media:title>01-28-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Ensequence Says Two-Thirds Want To Interact With Advertising Via iTV; KFC Seeks Chicken Dance Footage; Dimension One Spas Runs Sweetheart Of A Hot Tub Contest; Bio-Rad Scientists Create Viral Video About Polymerase Chain Reactions.</media:text>

            <media:description type="plain">Ensequence Says Two-Thirds Want To Interact With Advertising Via iTV; KFC Seeks Chicken Dance Footage; Dimension One Spas Runs Sweetheart Of A Hot Tub Contest; Bio-Rad Scientists Create Viral Video About Polymerase Chain Reactions.</media:description>
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        </item><item>
            <title>01-29-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 11 Feb 2008 11:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-29-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/670994.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 11 Feb 2008 11:16:19 -0800<br />Duration: 124</p><p>Eyeblaster Says Viewers Watch More When They Click; EIAA Says Shoppers Change Brands After Researching Online; Robert Rosenthal Says Super Bowl Advertisers Shouldn’t Punt Email; Equity Motion Launches Storyline Collection For Custom Ads.</p>]]></description>
            <category>ads</category><category>advertising</category><category>association</category><category>click-through</category><category>collection</category><category>direct</category><category>eiaa</category><category>email</category><category>equity</category><category>european</category><category>expandable</category><category>eyeblaster</category><category>freaking</category><category>hawthorne</category><category>interactive</category><category>marketing</category><category>motion</category><category>online</category><category>opt-in</category><category>rosenthal</category><category>shopping</category><category>storyline</category><category>template</category><category>videoactive</category>
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                <media:text type="plain">Eyeblaster Says Viewers Watch More When They Click; EIAA Says Shoppers Change Brands After Researching Online; Robert Rosenthal Says Super Bowl Advertisers Shouldn’t Punt Email; Equity Motion Launches Storyline Collection For Custom Ads.</media:text>

            <media:description type="plain">Eyeblaster Says Viewers Watch More When They Click; EIAA Says Shoppers Change Brands After Researching Online; Robert Rosenthal Says Super Bowl Advertisers Shouldn’t Punt Email; Equity Motion Launches Storyline Collection For Custom Ads.</media:description>
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            <title>01-30-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 11 Feb 2008 11:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-30-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/671000.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 11 Feb 2008 11:16:19 -0800<br />Duration: 135</p><p>Michael Eisner’s Studio Preps Video Prequel For Robin Cook’s “Foreign Body”; Writers’ Strike Causes TV To Lose Viewers; Will Video Podcasts Give Boost To Apple TV?; AT&amp;T Wants One Million U-Verse Subscribers in 2008.</p>]]></description>
            <category>advertising</category><category>appletv</category><category>at&amp;t</category><category>body</category><category>cook</category><category>direct</category><category>eisner</category><category>foreign</category><category>hansell</category><category>hawthorne</category><category>interpret</category><category>life</category><category>media</category><category>mindshare</category><category>online</category><category>overlay</category><category>podcasts</category><category>pre-roll</category><category>prequel</category><category>robin</category><category>saul</category><category>sponsorship</category><category>strike</category><category>u-verse</category><category>video</category><category>videoactive</category><category>writers’</category>
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            <media:title>01-30-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Michael Eisner’s Studio Preps Video Prequel For Robin Cook’s “Foreign Body”; Writers’ Strike Causes TV To Lose Viewers; Will Video Podcasts Give Boost To Apple TV?; AT&amp;T Wants One Million U-Verse Subscribers in 2008.</media:text>

            <media:description type="plain">Michael Eisner’s Studio Preps Video Prequel For Robin Cook’s “Foreign Body”; Writers’ Strike Causes TV To Lose Viewers; Will Video Podcasts Give Boost To Apple TV?; AT&amp;T Wants One Million U-Verse Subscribers in 2008.</media:description>
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            <title>01-31-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 11 Feb 2008 11:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-31-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/671012.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 11 Feb 2008 11:16:19 -0800<br />Duration: 132</p><p>RT7’s Freetailing Trades Retailers Free Point-Of-Sale System To Place Ads On Its Viewscreens; YouTube Prepares For Mobile Ad Era; NanoGaming Appeals To Media Multi-taskers; Cinema Advergames Are Boffo For Brands.</p>]]></description>
            <category>advergame</category><category>advertising</category><category>cinema</category><category>direct</category><category>freetailing</category><category>games</category><category>hawthorne</category><category>human</category><category>interactive</category><category>itv</category><category>joysticks</category><category>livehive</category><category>mobile</category><category>movie</category><category>msnbc</category><category>nanogaming</category><category>point</category><category>pos</category><category>rt7</category><category>sale</category><category>videoactive</category><category>youtube</category>
            <link>http://revver.com/video/671012/01-31-2008-hawthorne-videoactive-report/</link>
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            <media:title>01-31-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">RT7’s Freetailing Trades Retailers Free Point-Of-Sale System To Place Ads On Its Viewscreens; YouTube Prepares For Mobile Ad Era; NanoGaming Appeals To Media Multi-taskers; Cinema Advergames Are Boffo For Brands.</media:text>

            <media:description type="plain">RT7’s Freetailing Trades Retailers Free Point-Of-Sale System To Place Ads On Its Viewscreens; YouTube Prepares For Mobile Ad Era; NanoGaming Appeals To Media Multi-taskers; Cinema Advergames Are Boffo For Brands.</media:description>
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            <title>02-04-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 11 Feb 2008 11:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-04-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/671014.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 11 Feb 2008 11:16:19 -0800<br />Duration: 147</p><p>Gas Station TV Pumps Up Ad Recall; MediaVest Considers Moving TV Ads To Theatres In Response To Lower Strike-Inspired Viewership; Kit Kat Campaign Creates Serial Virals; Demanding Creative Makes Ikea’s Calm Bedrooms A Little Too Quiet.</p>]]></description>
            <category>ads</category><category>advertising</category><category>bedrooms</category><category>calm</category><category>design</category><category>direct</category><category>gas</category><category>gstv</category><category>hawthorne</category><category>ikea</category><category>kat</category><category>kit</category><category>mediavest</category><category>movie</category><category>online</category><category>poor</category><category>pump</category><category>station</category><category>tv</category><category>video</category><category>videoactive</category><category>viral</category>
            <link>http://revver.com/video/671014/02-04-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-04-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Gas Station TV Pumps Up Ad Recall; MediaVest Considers Moving TV Ads To Theatres In Response To Lower Strike-Inspired Viewership; Kit Kat Campaign Creates Serial Virals; Demanding Creative Makes Ikea’s Calm Bedrooms A Little Too Quiet.</media:text>

            <media:description type="plain">Gas Station TV Pumps Up Ad Recall; MediaVest Considers Moving TV Ads To Theatres In Response To Lower Strike-Inspired Viewership; Kit Kat Campaign Creates Serial Virals; Demanding Creative Makes Ikea’s Calm Bedrooms A Little Too Quiet.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/671014/02-04-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=671014" duration="147" medium="video" type="application/x-shockwave-flash"></media:content>

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            <title>02-05-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 11 Feb 2008 11:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-05-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/671020.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 11 Feb 2008 11:16:19 -0800<br />Duration: 128</p><p>AdBrite Claims Ad Impact As Super As Big Game’s; Online Consumers Grow In Big Numbers; Jack-In-The-Box Enjoys Unexpected Social Networking Boost; Subway Suing Quizno’s Over User-Generated Video Contest.</p>]]></description>
            <category>ad</category><category>adbrite</category><category>advertising</category><category>campaign</category><category>cpm</category><category>direct</category><category>draftjack</category><category>full</category><category>generated</category><category>global</category><category>hawthorne</category><category>jack-in-the-box</category><category>lawsuit</category><category>networking</category><category>nielsen</category><category>online</category><category>page</category><category>president</category><category>purchase</category><category>quiznos</category><category>social</category><category>subway</category><category>survey</category><category>user</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/671020/02-05-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-05-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">AdBrite Claims Ad Impact As Super As Big Game’s; Online Consumers Grow In Big Numbers; Jack-In-The-Box Enjoys Unexpected Social Networking Boost; Subway Suing Quizno’s Over User-Generated Video Contest.</media:text>

            <media:description type="plain">AdBrite Claims Ad Impact As Super As Big Game’s; Online Consumers Grow In Big Numbers; Jack-In-The-Box Enjoys Unexpected Social Networking Boost; Subway Suing Quizno’s Over User-Generated Video Contest.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>02-07-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 11 Feb 2008 11:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-07-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/671030.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 11 Feb 2008 11:16:19 -0800<br />Duration: 134</p><p>SMV Says Mobile Phone Users Demand Relevance; Buick Takes Advantage Of Tiger Wood’s Video Game For Spokesman’s Latest Promotion; Kelly Blue Book Site Now Selling Video Ads; Dairy Queen Creates Tween-Targeting “Deeqs” Advergame.</p>]]></description>
            <category>ad</category><category>advergame</category><category>advertising</category><category>blue</category><category>book</category><category>buick</category><category>coupons</category><category>dairy</category><category>deeq</category><category>direct</category><category>discount</category><category>dq</category><category>enclave</category><category>hawthorne</category><category>interactive</category><category>kbb</category><category>kelly</category><category>mobile</category><category>queen</category><category>smv</category><category>tiger</category><category>tween</category><category>woods</category><category>xbox</category>
            <link>http://revver.com/video/671030/02-07-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-07-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">SMV Says Mobile Phone Users Demand Relevance; Buick Takes Advantage Of Tiger Wood’s Video Game For Spokesman’s Latest Promotion; Kelly Blue Book Site Now Selling Video Ads; Dairy Queen Creates Tween-Targeting “Deeqs” Advergame.</media:text>

            <media:description type="plain">SMV Says Mobile Phone Users Demand Relevance; Buick Takes Advantage Of Tiger Wood’s Video Game For Spokesman’s Latest Promotion; Kelly Blue Book Site Now Selling Video Ads; Dairy Queen Creates Tween-Targeting “Deeqs” Advergame.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>01-15-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 27 Jan 2008 23:52:45 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-15-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/641121.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 27 Jan 2008 23:52:45 -0800<br />Duration: 134</p><p>Beer Focus Throws Up Barriers For User Generated Video Contest; Springwise Lauds RealPeopleRealStuff; TiVo To Help DRTV Advertisers; Wizzard Media Distributes One Billion Podcasts In 2007.</p>]]></description>
            <category>ad</category><category>advertising</category><category>b.j.</category><category>beer</category><category>bowl</category><category>cgc</category><category>cgv</category><category>contest</category><category>coors</category><category>direct</category><category>drtv</category><category>edition</category><category>generated</category><category>group</category><category>interactive</category><category>liederman</category><category>media</category><category>morning</category><category>podcasting</category><category>realpeoplerealstuff</category><category>response</category><category>showcase</category><category>skipping</category><category>springwise</category><category>super</category><category>tivo</category><category>ugv</category><category>user</category><category>video</category><category>wizzard</category>
            <link>http://revver.com/video/641121/01-15-2008-hawthorne-videoactive-report/</link>
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            <media:title>01-15-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Beer Focus Throws Up Barriers For User Generated Video Contest; Springwise Lauds RealPeopleRealStuff; TiVo To Help DRTV Advertisers; Wizzard Media Distributes One Billion Podcasts In 2007.</media:text>

            <media:description type="plain">Beer Focus Throws Up Barriers For User Generated Video Contest; Springwise Lauds RealPeopleRealStuff; TiVo To Help DRTV Advertisers; Wizzard Media Distributes One Billion Podcasts In 2007.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>01-16-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 27 Jan 2008 23:52:45 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-16-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/641136.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 27 Jan 2008 23:52:45 -0800<br />Duration: 136</p><p>Recut, Reframe, Recylce Report Gives Okay To Mashups Of Copyrighted Video; TiVo Open To Retreiving More Content; Striking Writers May Start Their Own Media Company; Global Video Sites Kick-Start Branded Viral Spread.</p>]]></description>
            <category>aaron</category><category>add</category><category>advertising</category><category>american</category><category>artists</category><category>choice</category><category>consumer</category><category>content</category><category>copyright</category><category>dove</category><category>fair</category><category>guild</category><category>mashup</category><category>mendelsohn</category><category>online</category><category>onslaught</category><category>paid</category><category>recut</category><category>recycle</category><category>reframe</category><category>rogers</category><category>tivo</category><category>tom</category><category>transform</category><category>university</category><category>use</category><category>value</category><category>viral</category><category>virtual</category><category>writer’s</category>
            <link>http://revver.com/video/641136/01-16-2008-hawthorne-videoactive-report/</link>
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            <media:title>01-16-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Recut, Reframe, Recylce Report Gives Okay To Mashups Of Copyrighted Video; TiVo Open To Retreiving More Content; Striking Writers May Start Their Own Media Company; Global Video Sites Kick-Start Branded Viral Spread.</media:text>

            <media:description type="plain">Recut, Reframe, Recylce Report Gives Okay To Mashups Of Copyrighted Video; TiVo Open To Retreiving More Content; Striking Writers May Start Their Own Media Company; Global Video Sites Kick-Start Branded Viral Spread.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>01-17-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 27 Jan 2008 23:52:45 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-17-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/641147.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 27 Jan 2008 23:52:45 -0800<br />Duration: 142</p><p>TV Writers Strike, Viewers Head Online; NBC And Microsoft To Broadcast Record Amount Of 2008 Summer Olympics Coverage; CBS Outdoors Lights Up London Subways; Cincinnati And Kentucky Post Newspapers Transform Into Online Publication.</p>]]></description>
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                <media:text type="plain">TV Writers Strike, Viewers Head Online; NBC And Microsoft To Broadcast Record Amount Of 2008 Summer Olympics Coverage; CBS Outdoors Lights Up London Subways; Cincinnati And Kentucky Post Newspapers Transform Into Online Publication.</media:text>

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            <title>01-18-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 27 Jan 2008 23:52:45 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-18-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/641153.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 27 Jan 2008 23:52:45 -0800<br />Duration: 139</p><p>Nexidia Indexes Online Video For Keywords Using Phonetics; Sweden To Be First Major Economy To Generate More Internet Ad Revenue Than TV; Totino’s Uses ESPN X-Games To Pitch Pizza Roll Snacks; Partida Tequila Courts Questionable Brand Associations.</p>]]></description>
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                <media:text type="plain">Nexidia Indexes Online Video For Keywords Using Phonetics; Sweden To Be First Major Economy To Generate More Internet Ad Revenue Than TV; Totino’s Uses ESPN X-Games To Pitch Pizza Roll Snacks; Partida Tequila Courts Questionable Brand Associations.</media:text>

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            <title>01-21-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 27 Jan 2008 23:52:45 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-21-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/641162.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 27 Jan 2008 23:52:45 -0800<br />Duration: 125</p><p>Microsoft Rolls Out Advertising On MediaCart Shopping Carts; Mobile Ads Reach One In Three Users; Mobile “Anti-Reach” Recommends Addicting Users To Useful Applications Before Monetizing; Big Brands Paying Bigger For American Idol Product Placement.</p>]]></description>
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                <media:text type="plain">Microsoft Rolls Out Advertising On MediaCart Shopping Carts; Mobile Ads Reach One In Three Users; Mobile “Anti-Reach” Recommends Addicting Users To Useful Applications Before Monetizing; Big Brands Paying Bigger For American Idol Product Placement.</media:text>

            <media:description type="plain">Microsoft Rolls Out Advertising On MediaCart Shopping Carts; Mobile Ads Reach One In Three Users; Mobile “Anti-Reach” Recommends Addicting Users To Useful Applications Before Monetizing; Big Brands Paying Bigger For American Idol Product Placement.</media:description>
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            <title>01-22-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 27 Jan 2008 23:52:45 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-22-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/641176.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 27 Jan 2008 23:52:45 -0800<br />Duration: 144</p><p>Super Bowls Feature Less Interactivity In 2008; Companies Use Social Networks As Low-Budget Focus Groups; Expo TV Provides Authentic Consumer Reports; AdRants Rants That Most Ad-Skipping Initiatives Backfire.</p>]]></description>
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                <media:text type="plain">Super Bowls Feature Less Interactivity In 2008; Companies Use Social Networks As Low-Budget Focus Groups; Expo TV Provides Authentic Consumer Reports; AdRants Rants That Most Ad-Skipping Initiatives Backfire.</media:text>

            <media:description type="plain">Super Bowls Feature Less Interactivity In 2008; Companies Use Social Networks As Low-Budget Focus Groups; Expo TV Provides Authentic Consumer Reports; AdRants Rants That Most Ad-Skipping Initiatives Backfire.</media:description>
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            <title>01-23-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 27 Jan 2008 23:52:45 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-23-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/641185.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 27 Jan 2008 23:52:45 -0800<br />Duration: 136</p><p>Time Warner Threatens To Test Broadband Download Limit; Meebo Widget Traffic Outdraws That Of Own Website; SMITH Magazine Pumps Upcoming Six-Word Story Book With Online Video Campaign; StarMashers Cuts And Pastes Conversations To Help Create Virals.</p>]]></description>
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                <media:text type="plain">Time Warner Threatens To Test Broadband Download Limit; Meebo Widget Traffic Outdraws That Of Own Website; SMITH Magazine Pumps Upcoming Six-Word Story Book With Online Video Campaign; StarMashers Cuts And Pastes Conversations To Help Create Virals.</media:text>

            <media:description type="plain">Time Warner Threatens To Test Broadband Download Limit; Meebo Widget Traffic Outdraws That Of Own Website; SMITH Magazine Pumps Upcoming Six-Word Story Book With Online Video Campaign; StarMashers Cuts And Pastes Conversations To Help Create Virals.</media:description>
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            <title>01-24-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 27 Jan 2008 23:52:45 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-24-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/641189.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 27 Jan 2008 23:52:45 -0800<br />Duration: 129</p><p>Olympic Committee Allows NBC To Split Screen Between Events And Advertising; Over Half Of DVR Viewers Watch Ads; Sunday Night Football Hires Jacked Inc. To Design Play Action Dual Screen Service; Someday All Advertising Will Be DRTV.</p>]]></description>
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                <media:text type="plain">Olympic Committee Allows NBC To Split Screen Between Events And Advertising; Over Half Of DVR Viewers Watch Ads; Sunday Night Football Hires Jacked Inc. To Design Play Action Dual Screen Service; Someday All Advertising Will Be DRTV.</media:text>

            <media:description type="plain">Olympic Committee Allows NBC To Split Screen Between Events And Advertising; Over Half Of DVR Viewers Watch Ads; Sunday Night Football Hires Jacked Inc. To Design Play Action Dual Screen Service; Someday All Advertising Will Be DRTV.</media:description>
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            <title>01-14-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 27 Jan 2008 23:22:41 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-14-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/641108.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 27 Jan 2008 23:22:41 -0800<br />Duration: 131</p><p>Deal Or No Deal Proves That TV Drives Web Traffic; Comcast Opens Up Set Top Box Technology With Tru2Way Platform; No More Delays For 2009 Digital TV Switch; Online Video Must Accumulate Big Audience Through Many Small Ones.</p>]]></description>
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                <media:text type="plain">Deal Or No Deal Proves That TV Drives Web Traffic; Comcast Opens Up Set Top Box Technology With Tru2Way Platform; No More Delays For 2009 Digital TV Switch; Online Video Must Accumulate Big Audience Through Many Small Ones.</media:text>

            <media:description type="plain">Deal Or No Deal Proves That TV Drives Web Traffic; Comcast Opens Up Set Top Box Technology With Tru2Way Platform; No More Delays For 2009 Digital TV Switch; Online Video Must Accumulate Big Audience Through Many Small Ones.</media:description>
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            <title>01-03-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 14 Jan 2008 10:48:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-03-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/615981.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 14 Jan 2008 10:48:18 -0800<br />Duration: 146</p><p>Army Recruiters Stage America’s Army Tourney In Arizona; TV Outperforms Web For Purchase Impact; Crosswords Caters To Syndicating Stations And Fans; LevelVision To Deploy Interactive Display Signage On Floors In College Bookstores.</p>]]></description>
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                <media:text type="plain">Army Recruiters Stage America’s Army Tourney In Arizona; TV Outperforms Web For Purchase Impact; Crosswords Caters To Syndicating Stations And Fans; LevelVision To Deploy Interactive Display Signage On Floors In College Bookstores.</media:text>

            <media:description type="plain">Army Recruiters Stage America’s Army Tourney In Arizona; TV Outperforms Web For Purchase Impact; Crosswords Caters To Syndicating Stations And Fans; LevelVision To Deploy Interactive Display Signage On Floors In College Bookstores.</media:description>
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            <title>01-04-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 14 Jan 2008 10:48:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-04-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/615994.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 14 Jan 2008 10:48:18 -0800<br />Duration: 154</p><p>Reatrix To Promote WAVEscape At CES; Clickable City Directory Aims Local; British Web Firm SciVisum Says Business To Abandon Web 2.0; Motorola Says HDTV Impacts Consumers.</p>]]></description>
            <category>advertising</category><category>analog</category><category>business</category><category>celebrities</category><category>ces</category><category>city</category><category>classified</category><category>clickable</category><category>consumer</category><category>def</category><category>digital</category><category>directory</category><category>electronics</category><category>hdtv</category><category>high</category><category>marketing</category><category>motorola</category><category>reatrix</category><category>samsung</category><category>scivisum</category><category>show</category><category>tv</category><category>wavescape</category>
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                <media:text type="plain">Reatrix To Promote WAVEscape At CES; Clickable City Directory Aims Local; British Web Firm SciVisum Says Business To Abandon Web 2.0; Motorola Says HDTV Impacts Consumers.</media:text>

            <media:description type="plain">Reatrix To Promote WAVEscape At CES; Clickable City Directory Aims Local; British Web Firm SciVisum Says Business To Abandon Web 2.0; Motorola Says HDTV Impacts Consumers.</media:description>
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            <title>01-07-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 14 Jan 2008 10:48:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-07-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/616014.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 14 Jan 2008 10:48:18 -0800<br />Duration: 155</p><p>Johnny Chung Lee’s 3D Wii Project Could Have Advertising Applications; Network Domain TV Hardware Enables T-Commerce By Linking TV To Web; eMarketer Says Social Networking Advertising Will Boom in 2008; Gwyneth Dwyer Defines Frenemies.</p>]]></description>
            <category>3-d</category><category>advertising</category><category>business</category><category>chung</category><category>click-to-buy</category><category>colleague</category><category>competitor</category><category>domain</category><category>dwyer</category><category>emarketer</category><category>frenemy</category><category>future</category><category>games</category><category>gwyneth</category><category>hardware</category><category>headtracking</category><category>iz</category><category>johnny</category><category>lee</category><category>marketing</category><category>network</category><category>profs</category><category>social</category><category>tech</category><category>tv-to-web</category><category>video</category><category>virtual</category><category>wii</category>
            <link>http://revver.com/video/616014/01-07-2008-hawthorne-videoactive-report/</link>
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            <media:title>01-07-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Johnny Chung Lee’s 3D Wii Project Could Have Advertising Applications; Network Domain TV Hardware Enables T-Commerce By Linking TV To Web; eMarketer Says Social Networking Advertising Will Boom in 2008; Gwyneth Dwyer Defines Frenemies.</media:text>

            <media:description type="plain">Johnny Chung Lee’s 3D Wii Project Could Have Advertising Applications; Network Domain TV Hardware Enables T-Commerce By Linking TV To Web; eMarketer Says Social Networking Advertising Will Boom in 2008; Gwyneth Dwyer Defines Frenemies.</media:description>
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            <title>01-08-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 14 Jan 2008 10:48:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-08-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/616016.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 14 Jan 2008 10:48:18 -0800<br />Duration: 145</p><p>Ooyala Joins Video Indexing Competition; Consumer Electronics Association Says IPTV To Grow With More Digital TV Sets; Veoh Video Portal Has Extended Its Reach; United Auto Workers Takes To The Web To Give Union A Positive Spin.</p>]]></description>
            <category>advertising</category><category>auto</category><category>car</category><category>cea</category><category>community</category><category>crunch</category><category>erick</category><category>indexing</category><category>interactive</category><category>iptv</category><category>manufacturers</category><category>marketing</category><category>ooyala</category><category>public</category><category>relations</category><category>schonfeld</category><category>shopping</category><category>stickiness</category><category>targeting</category><category>tech</category><category>uaw</category><category>united</category><category>veoh</category><category>video</category><category>workers</category>
            <link>http://revver.com/video/616016/01-08-2008-hawthorne-videoactive-report/</link>
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            <media:title>01-08-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Ooyala Joins Video Indexing Competition; Consumer Electronics Association Says IPTV To Grow With More Digital TV Sets; Veoh Video Portal Has Extended Its Reach; United Auto Workers Takes To The Web To Give Union A Positive Spin.</media:text>

            <media:description type="plain">Ooyala Joins Video Indexing Competition; Consumer Electronics Association Says IPTV To Grow With More Digital TV Sets; Veoh Video Portal Has Extended Its Reach; United Auto Workers Takes To The Web To Give Union A Positive Spin.</media:description>
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            <media:player url="http://revver.com/video/616016/01-08-2008-hawthorne-videoactive-report/"></media:player>
            
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            <title>01-09-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 14 Jan 2008 10:48:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-09-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/616029.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 14 Jan 2008 10:48:18 -0800<br />Duration: 135</p><p>ESPN Mobile Draws Major Traffic For Football; Wizzard Media Enables Podcasting Advertising Inserts; 80 Percent Renew Advertising Deals With Digital In-Store Networks; Business Crafts Video Press Releases For Direct Consumer Consumption.</p>]]></description>
            <category>ad-supported</category><category>advertising</category><category>allstate</category><category>decision</category><category>digital</category><category>ed</category><category>erhardt</category><category>espn</category><category>gm</category><category>in-store</category><category>keyword</category><category>media</category><category>mobile</category><category>network</category><category>nfl</category><category>podcast</category><category>press</category><category>purchase</category><category>release</category><category>sports</category><category>video</category><category>wizzard</category>
            <link>http://revver.com/video/616029/01-09-2008-hawthorne-videoactive-report/</link>
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            <media:title>01-09-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">ESPN Mobile Draws Major Traffic For Football; Wizzard Media Enables Podcasting Advertising Inserts; 80 Percent Renew Advertising Deals With Digital In-Store Networks; Business Crafts Video Press Releases For Direct Consumer Consumption.</media:text>

            <media:description type="plain">ESPN Mobile Draws Major Traffic For Football; Wizzard Media Enables Podcasting Advertising Inserts; 80 Percent Renew Advertising Deals With Digital In-Store Networks; Business Crafts Video Press Releases For Direct Consumer Consumption.</media:description>
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            <title>01-10-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 14 Jan 2008 10:48:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-10-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/616031.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 14 Jan 2008 10:48:18 -0800<br />Duration: 134</p><p>Sling To Send TV To Blackberrys; Jack9 Exa Exchange Platform Accommodates All Sizes Of Online Video Ad Units; Brandweek Counts 20 Product Placements In National Treasure; 1-800-Flowers Creates CGM Contest For Couples Who Film Marriage Proposals.</p>]]></description>
            <category>1800flowers</category><category>ad</category><category>ad-serving</category><category>blackberry</category><category>brandcameo</category><category>ces</category><category>cgm</category><category>consumer</category><category>contest</category><category>day</category><category>electronics</category><category>exa</category><category>exchange</category><category>jack9</category><category>marriage</category><category>mercedes</category><category>mobile</category><category>national</category><category>network</category><category>online</category><category>place-shift</category><category>placement</category><category>product</category><category>proposal</category><category>show</category><category>slingbox</category><category>treasure</category><category>user-generated</category><category>valentine’s</category><category>video</category>
            <link>http://revver.com/video/616031/01-10-2008-hawthorne-videoactive-report/</link>
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            <media:title>01-10-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Sling To Send TV To Blackberrys; Jack9 Exa Exchange Platform Accommodates All Sizes Of Online Video Ad Units; Brandweek Counts 20 Product Placements In National Treasure; 1-800-Flowers Creates CGM Contest For Couples Who Film Marriage Proposals.</media:text>

            <media:description type="plain">Sling To Send TV To Blackberrys; Jack9 Exa Exchange Platform Accommodates All Sizes Of Online Video Ad Units; Brandweek Counts 20 Product Placements In National Treasure; 1-800-Flowers Creates CGM Contest For Couples Who Film Marriage Proposals.</media:description>
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            <title>01-11-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 14 Jan 2008 10:48:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-11-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/616033.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 14 Jan 2008 10:48:18 -0800<br />Duration: 116</p><p>Lunch Time Is Prime Time For Online Video; Major League Baseball Disputes Nielsen’s Traffic Count For MLB.com; Tobacco Finds Advertising Venue On YouTube; Dove Cream Oil Body Wash Wraps Up Another Consumer-Generated Commercial Contest.</p>]]></description>
            <category>9</category><category>advertising</category><category>amy</category><category>body</category><category>brenneman</category><category>cgm</category><category>cigarette</category><category>contest</category><category>cream</category><category>dove</category><category>marlboro</category><category>metrics</category><category>mlb</category><category>networking</category><category>nielsen</category><category>oil</category><category>oscars</category><category>prime</category><category>smoking</category><category>social</category><category>the</category><category>time</category><category>trendhunter</category><category>wash</category>
            <link>http://revver.com/video/616033/01-11-2008-hawthorne-videoactive-report/</link>
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            <media:title>01-11-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Lunch Time Is Prime Time For Online Video; Major League Baseball Disputes Nielsen’s Traffic Count For MLB.com; Tobacco Finds Advertising Venue On YouTube; Dove Cream Oil Body Wash Wraps Up Another Consumer-Generated Commercial Contest.</media:text>

            <media:description type="plain">Lunch Time Is Prime Time For Online Video; Major League Baseball Disputes Nielsen’s Traffic Count For MLB.com; Tobacco Finds Advertising Venue On YouTube; Dove Cream Oil Body Wash Wraps Up Another Consumer-Generated Commercial Contest.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/616033/01-11-2008-hawthorne-videoactive-report/"></media:player>
            
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            <title>01-02-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Wed, 02 Jan 2008 10:30:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="01-02-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/595480.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Wed, 02 Jan 2008 10:30:21 -0800<br />Duration: 145</p><p>Simmons Says TV Viewers Engage More When Watching Online; Deloitte Study Confirms That Viewers Will Trade Ad Views For Free Content; Quarterlife Prepares To Move From Web To NBC Television; WindowGain Offers High Definition Window Display Video.</p>]]></description>
            <category>advertising</category><category>deloitte</category><category>digital</category><category>display</category><category>eyeballs</category><category>fortune</category><category>generation</category><category>hawthorne</category><category>millennials</category><category>online</category><category>out-of-home</category><category>quarterlife</category><category>retailing</category><category>signage</category><category>simmons</category><category>strike</category><category>tv</category><category>video</category><category>videoactive</category><category>windowgain</category><category>writer’s</category><category>x</category>
            <link>http://revver.com/video/595480/01-02-2008-hawthorne-videoactive-report/</link>
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            <media:title>01-02-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Simmons Says TV Viewers Engage More When Watching Online; Deloitte Study Confirms That Viewers Will Trade Ad Views For Free Content; Quarterlife Prepares To Move From Web To NBC Television; WindowGain Offers High Definition Window Display Video.</media:text>

            <media:description type="plain">Simmons Says TV Viewers Engage More When Watching Online; Deloitte Study Confirms That Viewers Will Trade Ad Views For Free Content; Quarterlife Prepares To Move From Web To NBC Television; WindowGain Offers High Definition Window Display Video.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>12-26-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Wed, 02 Jan 2008 10:06:22 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-26-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/595460.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Wed, 02 Jan 2008 10:06:22 -0800<br />Duration: 133</p><p>Verizon To Broadcast Bowl Games On V-Cast; L’Oreal Harry Situation Viral Campaign Goes Overboard To Sell Garnier Fructis; Nielsen Declares American Idol Top Show For Product Placement; Chevy Silverado Campaign Goes Awry During Cain.</p>]]></description>
            <category>advertising</category><category>american</category><category>bowl</category><category>cane</category><category>chevy</category><category>cotton</category><category>espn</category><category>fructis</category><category>garnier</category><category>gator</category><category>harry</category><category>hawthorne</category><category>hell’s</category><category>idol</category><category>kitchen</category><category>l’oreal</category><category>nielsen</category><category>placement</category><category>product</category><category>shampoo</category><category>silverado</category><category>situation</category><category>sugar</category><category>sun</category><category>v-cast</category><category>verizon</category><category>videoactive</category>
            <link>http://revver.com/video/595460/12-26-2007-hawthorne-videoactive-report/</link>
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            <media:title>12-26-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Verizon To Broadcast Bowl Games On V-Cast; L’Oreal Harry Situation Viral Campaign Goes Overboard To Sell Garnier Fructis; Nielsen Declares American Idol Top Show For Product Placement; Chevy Silverado Campaign Goes Awry During Cain.</media:text>

            <media:description type="plain">Verizon To Broadcast Bowl Games On V-Cast; L’Oreal Harry Situation Viral Campaign Goes Overboard To Sell Garnier Fructis; Nielsen Declares American Idol Top Show For Product Placement; Chevy Silverado Campaign Goes Awry During Cain.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/595460/12-26-2007-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=595460" duration="133" medium="video" type="application/x-shockwave-flash"></media:content>

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            <title>12-27-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Wed, 02 Jan 2008 10:06:22 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-27-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/595468.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Wed, 02 Jan 2008 10:06:22 -0800<br />Duration: 148</p><p>Elevator Music Bores, Elevator Video Sells; Harrods In-Store Ad Network Is Nice Revenue Source; Interactive Advertising Bureau Issues Rich Media Metrics Guidelines; Tailgate Launches Transactional Banner Ad Campaign For Kite Runner.</p>]]></description>
            <category>advertising</category><category>banner</category><category>digital</category><category>elevator</category><category>harrods</category><category>hawthorne</category><category>iab</category><category>interactive</category><category>kite</category><category>media</category><category>metrics</category><category>network</category><category>out-of-home</category><category>paramount</category><category>rich</category><category>runner</category><category>signage</category><category>store</category><category>tailgate</category><category>transactional</category><category>video</category><category>videoactive</category><category>webinar</category>
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                <media:text type="plain">Elevator Music Bores, Elevator Video Sells; Harrods In-Store Ad Network Is Nice Revenue Source; Interactive Advertising Bureau Issues Rich Media Metrics Guidelines; Tailgate Launches Transactional Banner Ad Campaign For Kite Runner.</media:text>

            <media:description type="plain">Elevator Music Bores, Elevator Video Sells; Harrods In-Store Ad Network Is Nice Revenue Source; Interactive Advertising Bureau Issues Rich Media Metrics Guidelines; Tailgate Launches Transactional Banner Ad Campaign For Kite Runner.</media:description>
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            <title>12-28-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Wed, 02 Jan 2008 10:06:22 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-28-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/595475.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Wed, 02 Jan 2008 10:06:22 -0800<br />Duration: 145</p><p>Backchannel To Test TV-To-Internet Interactive Platform; More Viewers Watching TV Online; Ritz Crackers Campaign Places Focus On Fun; Advertising Airships Marketing Group Puts 2100 Square Foot Video Screen On Blimp.</p>]]></description>
            <category>advertising</category><category>backchannel</category><category>benefits</category><category>blimp</category><category>bookmark</category><category>crackers</category><category>digital</category><category>drtv</category><category>euro</category><category>fun</category><category>hawthorne</category><category>interactive</category><category>online</category><category>out-of-home</category><category>platform</category><category>ritz</category><category>rscg</category><category>screen</category><category>signage</category><category>tv-to-internet</category><category>video</category><category>videoactive</category>
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            <media:title>12-28-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Backchannel To Test TV-To-Internet Interactive Platform; More Viewers Watching TV Online; Ritz Crackers Campaign Places Focus On Fun; Advertising Airships Marketing Group Puts 2100 Square Foot Video Screen On Blimp.</media:text>

            <media:description type="plain">Backchannel To Test TV-To-Internet Interactive Platform; More Viewers Watching TV Online; Ritz Crackers Campaign Places Focus On Fun; Advertising Airships Marketing Group Puts 2100 Square Foot Video Screen On Blimp.</media:description>
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            <media:player url="http://revver.com/video/595475/12-28-2007-hawthorne-videoactive-report/"></media:player>
            
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            <title>12-21-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Wed, 02 Jan 2008 10:06:22 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-21-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/595454.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Wed, 02 Jan 2008 10:06:22 -0800<br />Duration: 136</p><p>Asterpix Offers Free Video Hotspotting; Elf Yourself Site Gives Big Boost To Office Max; Daisy Whitney Uncovers Ad Charges For Top Websites; Emirates Airlines’ NonStop Fernando Site Features 14 Hour Video.</p>]]></description>
            <category>advertising</category><category>airlines</category><category>asterpix</category><category>branding</category><category>break</category><category>cpm</category><category>daisy</category><category>elf</category><category>emirates</category><category>fernando</category><category>hawthorne</category><category>hotspot</category><category>hyperlinks</category><category>journal</category><category>max</category><category>metacafe</category><category>nonstop</category><category>office</category><category>pre-roll</category><category>street</category><category>video</category><category>videoactive</category><category>wall</category><category>whitney</category><category>yourself</category>
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                <media:text type="plain">Asterpix Offers Free Video Hotspotting; Elf Yourself Site Gives Big Boost To Office Max; Daisy Whitney Uncovers Ad Charges For Top Websites; Emirates Airlines’ NonStop Fernando Site Features 14 Hour Video.</media:text>

            <media:description type="plain">Asterpix Offers Free Video Hotspotting; Elf Yourself Site Gives Big Boost To Office Max; Daisy Whitney Uncovers Ad Charges For Top Websites; Emirates Airlines’ NonStop Fernando Site Features 14 Hour Video.</media:description>
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            <title>12-19-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Wed, 02 Jan 2008 10:00:22 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-19-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/595434.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Wed, 02 Jan 2008 10:00:22 -0800<br />Duration: 130</p><p>CBS Radio Seeks Profit From Web Video; Small Video Sites Sell Vehicles Better; Heinz Ketchup To Relaunch Consumer Generated Media Advertising Contest; A&amp;E’s Paranormal State Campaign Directs Ad Message Directly Into Pedestrians’ Heads.</p>]]></description>
            <category>a&amp;e</category><category>advertising</category><category>beam</category><category>campaign</category><category>cbs</category><category>consumer</category><category>contest</category><category>gawker</category><category>generated</category><category>hawthorne</category><category>heinz</category><category>holosonic</category><category>ketchup</category><category>media</category><category>online</category><category>paranormal</category><category>radio</category><category>rooftop</category><category>sell</category><category>speaker</category><category>vehicles</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/595434/12-19-2007-hawthorne-videoactive-report/</link>
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                <media:text type="plain">CBS Radio Seeks Profit From Web Video; Small Video Sites Sell Vehicles Better; Heinz Ketchup To Relaunch Consumer Generated Media Advertising Contest; A&amp;E’s Paranormal State Campaign Directs Ad Message Directly Into Pedestrians’ Heads.</media:text>

            <media:description type="plain">CBS Radio Seeks Profit From Web Video; Small Video Sites Sell Vehicles Better; Heinz Ketchup To Relaunch Consumer Generated Media Advertising Contest; A&amp;E’s Paranormal State Campaign Directs Ad Message Directly Into Pedestrians’ Heads.</media:description>
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            <title>12-18-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Wed, 02 Jan 2008 10:00:22 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-18-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/595437.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Wed, 02 Jan 2008 10:00:22 -0800<br />Duration: 129</p><p>Cityscape Deploys 3D Signage For Window Displays; ExtendMedia Introduces Dynamic Ad Model For Downloads; Motionbox Turns 2.0 Video Into Old-Fashioned Flipbooks; A Host Of New Buzzwords For Web 2.0.</p>]]></description>
            <category>3d</category><category>advertising</category><category>argus</category><category>buzzwords</category><category>capshaw</category><category>cityscape</category><category>clickz</category><category>digital</category><category>display</category><category>download</category><category>extendmedia</category><category>flipbook</category><category>lcd</category><category>moptimization</category><category>motionbox</category><category>opencase</category><category>pete</category><category>shamsparency</category><category>sharing</category><category>signage</category><category>video</category><category>videoactive</category><category>window</category>
            <link>http://revver.com/video/595437/12-18-2007-hawthorne-videoactive-report/</link>
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            <media:title>12-18-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Cityscape Deploys 3D Signage For Window Displays; ExtendMedia Introduces Dynamic Ad Model For Downloads; Motionbox Turns 2.0 Video Into Old-Fashioned Flipbooks; A Host Of New Buzzwords For Web 2.0.</media:text>

            <media:description type="plain">Cityscape Deploys 3D Signage For Window Displays; ExtendMedia Introduces Dynamic Ad Model For Downloads; Motionbox Turns 2.0 Video Into Old-Fashioned Flipbooks; A Host Of New Buzzwords For Web 2.0.</media:description>
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            <media:player url="http://revver.com/video/595437/12-18-2007-hawthorne-videoactive-report/"></media:player>
            
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            <title>12-20-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Wed, 02 Jan 2008 10:00:22 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-20-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/595444.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Wed, 02 Jan 2008 10:00:22 -0800<br />Duration: 135</p><p>MediaFront Employs Drawing Tablets To Create Live Web Banners; Ecko Launches Out-Of-Home Network; ChoiceStream Says Online Viewers Prefer Professional Video; Product Demonstrations Remain Top Sales Tool.</p>]]></description>
            <category>advertising</category><category>banner</category><category>channel</category><category>choicestream</category><category>content</category><category>copywriter</category><category>demonstration</category><category>drtv</category><category>ecko</category><category>hawthorne</category><category>m</category><category>mediafront</category><category>online</category><category>phone</category><category>tablet</category><category>toughest</category><category>tv</category><category>user-generated</category><category>video</category><category>videoactive</category><category>web</category>
            <link>http://revver.com/video/595444/12-20-2007-hawthorne-videoactive-report/</link>
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            <media:title>12-20-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">MediaFront Employs Drawing Tablets To Create Live Web Banners; Ecko Launches Out-Of-Home Network; ChoiceStream Says Online Viewers Prefer Professional Video; Product Demonstrations Remain Top Sales Tool.</media:text>

            <media:description type="plain">MediaFront Employs Drawing Tablets To Create Live Web Banners; Ecko Launches Out-Of-Home Network; ChoiceStream Says Online Viewers Prefer Professional Video; Product Demonstrations Remain Top Sales Tool.</media:description>
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            <media:player url="http://revver.com/video/595444/12-20-2007-hawthorne-videoactive-report/"></media:player>
            
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            <title>12-12-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 16 Dec 2007 19:58:07 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-12-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/531533.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 16 Dec 2007 19:58:07 -0800<br />Duration: 139</p><p>Pharris Media Adds Audio To Its Outdoor Signage; SLI Systems Says Retail Sites Must Hook Consumers Quickly; Hiro Media Creates Unskippable Ads For BT Vision Movie Downloads; Dr. Pepper Hires Chocolate Rain Viral Creator To Pitch New Flavor.</p>]]></description>
            <category>advertise</category><category>advertising</category><category>bt</category><category>cherry</category><category>chocolate</category><category>d.c</category><category>demand</category><category>diet</category><category>download</category><category>dr</category><category>hiro</category><category>media</category><category>panels</category><category>pepper</category><category>pharris</category><category>rain</category><category>signage</category><category>sli</category><category>systems</category><category>tay</category><category>video</category><category>viral</category><category>vision</category><category>vod</category><category>washington</category><category>zonday</category>
            <link>http://revver.com/video/531533/12-12-2007-hawthorne-videoactive-report/</link>
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                <media:text type="plain">Pharris Media Adds Audio To Its Outdoor Signage; SLI Systems Says Retail Sites Must Hook Consumers Quickly; Hiro Media Creates Unskippable Ads For BT Vision Movie Downloads; Dr. Pepper Hires Chocolate Rain Viral Creator To Pitch New Flavor.</media:text>

            <media:description type="plain">Pharris Media Adds Audio To Its Outdoor Signage; SLI Systems Says Retail Sites Must Hook Consumers Quickly; Hiro Media Creates Unskippable Ads For BT Vision Movie Downloads; Dr. Pepper Hires Chocolate Rain Viral Creator To Pitch New Flavor.</media:description>
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            <title>12-13-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 16 Dec 2007 19:58:07 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-13-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/531545.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 16 Dec 2007 19:58:07 -0800<br />Duration: 142</p><p>Canada’s Fido Billboards Interact With Each Other; Coca-Cola Creates New Island At Virtual World There.com; Digital Kiosks Help Fundraising At Pearl Harbor Memorial Museum; QVC Enjoys Record Setting Sales Over Weekend.</p>]]></description>
            <category>advertising</category><category>avatar</category><category>billboard</category><category>bose</category><category>branding</category><category>canada</category><category>center</category><category>coca-cola</category><category>coke</category><category>dell</category><category>digital</category><category>donation</category><category>drtv</category><category>fido</category><category>fundraising</category><category>harbor</category><category>interactive</category><category>kiosk</category><category>michael</category><category>pearl</category><category>qvc</category><category>rewards</category><category>signage</category><category>there.com</category><category>virtual</category><category>visitor</category><category>world</category>
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            <media:title>12-13-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Canada’s Fido Billboards Interact With Each Other; Coca-Cola Creates New Island At Virtual World There.com; Digital Kiosks Help Fundraising At Pearl Harbor Memorial Museum; QVC Enjoys Record Setting Sales Over Weekend.</media:text>

            <media:description type="plain">Canada’s Fido Billboards Interact With Each Other; Coca-Cola Creates New Island At Virtual World There.com; Digital Kiosks Help Fundraising At Pearl Harbor Memorial Museum; QVC Enjoys Record Setting Sales Over Weekend.</media:description>
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            <title>12-14-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 16 Dec 2007 19:58:07 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-14-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/531551.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 16 Dec 2007 19:58:07 -0800<br />Duration: 132</p><p>Yankees And YES Network Interact On DirecTV; WebCollage Confirms That Descriptive Websites Sell More Merchandise; Google Sites Dominating Streaming Video In September; YouTube Expands Its Ad Partners Program.</p>]]></description>
            <category>adversiting</category><category>cable</category><category>directv</category><category>fox</category><category>google</category><category>interactive</category><category>itv</category><category>media</category><category>online</category><category>partners</category><category>program</category><category>streaming</category><category>video</category><category>webcollage</category><category>yahoo</category><category>yankees</category><category>yes</category><category>youtube</category>
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                <media:text type="plain">Yankees And YES Network Interact On DirecTV; WebCollage Confirms That Descriptive Websites Sell More Merchandise; Google Sites Dominating Streaming Video In September; YouTube Expands Its Ad Partners Program.</media:text>

            <media:description type="plain">Yankees And YES Network Interact On DirecTV; WebCollage Confirms That Descriptive Websites Sell More Merchandise; Google Sites Dominating Streaming Video In September; YouTube Expands Its Ad Partners Program.</media:description>
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            <title>12-17-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 16 Dec 2007 19:58:07 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-17-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/531566.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 16 Dec 2007 19:58:07 -0800<br />Duration: 138</p><p>Online Advertising Share Grows, But So Does TV’s; HD May Not Matter So Much For Online Video Viewing; Canada ISP Rogers Overwrites Websites With Messages; Nielsen Confirms That Product Placements Are More Effective In Enjoyable Programming.</p>]]></description>
            <category>ad</category><category>adobe</category><category>advertising</category><category>brand</category><category>canada</category><category>definition</category><category>flash</category><category>google</category><category>hd</category><category>hi-def</category><category>high</category><category>intent</category><category>isp</category><category>mashable</category><category>nielsen</category><category>placement</category><category>product</category><category>purchase</category><category>recognition</category><category>revenue</category><category>rogers</category><category>share</category><category>wired</category>
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            <media:title>12-17-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Online Advertising Share Grows, But So Does TV’s; HD May Not Matter So Much For Online Video Viewing; Canada ISP Rogers Overwrites Websites With Messages; Nielsen Confirms That Product Placements Are More Effective In Enjoyable Programming.</media:text>

            <media:description type="plain">Online Advertising Share Grows, But So Does TV’s; HD May Not Matter So Much For Online Video Viewing; Canada ISP Rogers Overwrites Websites With Messages; Nielsen Confirms That Product Placements Are More Effective In Enjoyable Programming.</media:description>
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            <title>12-10-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 16 Dec 2007 19:19:05 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-10-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/531510.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 16 Dec 2007 19:19:05 -0800<br />Duration: 151</p><p>Sony And Warner Brothers Will Stream Movies At Gaia; TrickleUp Runs Charitable Seed A Dream Campaign; U.K.’s BT Vision Will Offer Ad-Supported Video On Demand Movies; TurnItUpMedia Trades Free Music Downloads For Ad Views.</p>]]></description>
            <category>ad</category><category>ad-supported</category><category>advertising</category><category>brothers</category><category>bt</category><category>dream</category><category>entrepreneur</category><category>gaia</category><category>incentive</category><category>poverty</category><category>seed</category><category>skipping</category><category>sony</category><category>trickup</category><category>turnitup</category><category>virtual</category><category>vision</category><category>warner</category><category>world</category>
            <link>http://revver.com/video/531510/12-10-2007-hawthorne-videoactive-report/</link>
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            <media:title>12-10-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Sony And Warner Brothers Will Stream Movies At Gaia; TrickleUp Runs Charitable Seed A Dream Campaign; U.K.’s BT Vision Will Offer Ad-Supported Video On Demand Movies; TurnItUpMedia Trades Free Music Downloads For Ad Views.</media:text>

            <media:description type="plain">Sony And Warner Brothers Will Stream Movies At Gaia; TrickleUp Runs Charitable Seed A Dream Campaign; U.K.’s BT Vision Will Offer Ad-Supported Video On Demand Movies; TurnItUpMedia Trades Free Music Downloads For Ad Views.</media:description>
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            <media:player url="http://revver.com/video/531510/12-10-2007-hawthorne-videoactive-report/"></media:player>
            
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            <title>12-06 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 16 Dec 2007 18:58:06 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-06 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/531498.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 16 Dec 2007 18:58:06 -0800<br />Duration: 139</p><p>Playstation Network Game Pain Could Feature Sliding Rate Scale For Dynamic In-Game Advertising Placement; HSN Shop By Remote Platform Converts Viewers To Buyers; Studio Tiga Shows Off Wares With Free Santa’s Showdown Game; Domain Thieves Move Fast.</p>]]></description>
            <category>advertising</category><category>buying</category><category>click-to-buy</category><category>coal</category><category>direct</category><category>domain</category><category>dynamic</category><category>game</category><category>hawthorne</category><category>hsn</category><category>impulse</category><category>in-game</category><category>john</category><category>mcdevitt</category><category>media</category><category>network</category><category>nielsen</category><category>nominet</category><category>pain</category><category>placement</category><category>playstation</category><category>registration</category><category>research</category><category>response</category><category>santa’s</category><category>showdown</category><category>sony</category><category>studiotiga</category><category>tv</category><category>viodi</category>
            <link>http://revver.com/video/531498/12-06-hawthorne-videoactive-report/</link>
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            <media:title>12-06 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Playstation Network Game Pain Could Feature Sliding Rate Scale For Dynamic In-Game Advertising Placement; HSN Shop By Remote Platform Converts Viewers To Buyers; Studio Tiga Shows Off Wares With Free Santa’s Showdown Game; Domain Thieves Move Fast.</media:text>

            <media:description type="plain">Playstation Network Game Pain Could Feature Sliding Rate Scale For Dynamic In-Game Advertising Placement; HSN Shop By Remote Platform Converts Viewers To Buyers; Studio Tiga Shows Off Wares With Free Santa’s Showdown Game; Domain Thieves Move Fast.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=531498" duration="139" medium="video" type="application/x-shockwave-flash"></media:content>

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            <title>12-07-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Sun, 16 Dec 2007 18:58:06 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-07-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/531503.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Sun, 16 Dec 2007 18:58:06 -0800<br />Duration: 142</p><p>Bravo Partners With Four Cable Giants On Project Runway ITV Project; THQ Offers Big Prize For Frontlines Fuel Of War Game; Imagini Social Network Offers Christmas List Help; Popular Viral Sites Features Web Users As Content.</p>]]></description>
            <category>advertising</category><category>air</category><category>all</category><category>brandweek</category><category>bravo</category><category>cable</category><category>charter</category><category>combat</category><category>comcast</category><category>contest</category><category>cox</category><category>frontlines</category><category>fuel</category><category>hein</category><category>i</category><category>imagini</category><category>interactive</category><category>kenneth</category><category>navic</category><category>network</category><category>project</category><category>runway</category><category>social</category><category>thq</category><category>time</category><category>usa</category><category>want</category><category>war</category><category>warner</category>
            <link>http://revver.com/video/531503/12-07-2007-hawthorne-videoactive-report/</link>
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            <media:title>12-07-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Bravo Partners With Four Cable Giants On Project Runway ITV Project; THQ Offers Big Prize For Frontlines Fuel Of War Game; Imagini Social Network Offers Christmas List Help; Popular Viral Sites Features Web Users As Content.</media:text>

            <media:description type="plain">Bravo Partners With Four Cable Giants On Project Runway ITV Project; THQ Offers Big Prize For Frontlines Fuel Of War Game; Imagini Social Network Offers Christmas List Help; Popular Viral Sites Features Web Users As Content.</media:description>
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            <title>11-28-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 20:34:07 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-28-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511916.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 20:34:07 -0800<br />Duration: 150</p><p>Brand Advertisers Prefer Ads To Appear Beside Professionally Made Video; DirecTV Enhances Soap Opera Passions With Interactive Trivia; AT&amp;T Worldwide Network Campaign Launches T-Shirt Novelty; Forest Whitaker Leads Dewmocracy Project For Mountain Dew</p>]]></description>
            <category>advertising</category><category>at&amp;t</category><category>branding</category><category>content</category><category>dew</category><category>dewmocracy</category><category>directing</category><category>directv</category><category>forest</category><category>generated</category><category>interactive</category><category>mountain</category><category>networking</category><category>passions</category><category>social</category><category>t-shirt</category><category>trivia</category><category>tv</category><category>user</category><category>viral</category><category>whitaker</category>
            <link>http://revver.com/video/511916/11-28-2007-hawthorne-videoactive-report/</link>
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            <media:title>11-28-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Brand Advertisers Prefer Ads To Appear Beside Professionally Made Video; DirecTV Enhances Soap Opera Passions With Interactive Trivia; AT&amp;T Worldwide Network Campaign Launches T-Shirt Novelty; Forest Whitaker Leads Dewmocracy Project For Mountain Dew</media:text>

            <media:description type="plain">Brand Advertisers Prefer Ads To Appear Beside Professionally Made Video; DirecTV Enhances Soap Opera Passions With Interactive Trivia; AT&amp;T Worldwide Network Campaign Launches T-Shirt Novelty; Forest Whitaker Leads Dewmocracy Project For Mountain Dew</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/511916/11-28-2007-hawthorne-videoactive-report/"></media:player>
            
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            <title>12-05-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 17:55:07 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-05-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511630.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 17:55:07 -0800<br />Duration: 144</p><p>GC Media Charging Stations Play Video Ads; Spotzer Cranks Out Generic Customizable Low Cost Commercials; Nemertes Warns That Video May Slow Web To A Crawl; Starcom Says TV Networks Will Earn 120 Million In 2007 From Online Program Streams.</p>]]></description>
            <category>advertising</category><category>branding</category><category>charge</category><category>commercials</category><category>customize</category><category>direct</category><category>e-commerce</category><category>exclusivity</category><category>financial</category><category>gc</category><category>general</category><category>hawthorne</category><category>infrastructure</category><category>internet</category><category>kiosks</category><category>media</category><category>nemertes</category><category>online</category><category>out-of-home</category><category>recharging</category><category>regional</category><category>spotzer</category><category>starcom</category><category>strike</category><category>times</category><category>video</category><category>videoactive</category><category>writers</category>
            <link>http://revver.com/video/511630/12-05-2007-hawthorne-videoactive-report/</link>
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            <media:title>12-05-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">GC Media Charging Stations Play Video Ads; Spotzer Cranks Out Generic Customizable Low Cost Commercials; Nemertes Warns That Video May Slow Web To A Crawl; Starcom Says TV Networks Will Earn 120 Million In 2007 From Online Program Streams.</media:text>

            <media:description type="plain">GC Media Charging Stations Play Video Ads; Spotzer Cranks Out Generic Customizable Low Cost Commercials; Nemertes Warns That Video May Slow Web To A Crawl; Starcom Says TV Networks Will Earn 120 Million In 2007 From Online Program Streams.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>12-03-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 17:25:16 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-03-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511600.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 17:25:16 -0800<br />Duration: 139</p><p>Electronic Program Guides Are Effective Advertising Media; News Corp To Build Ad Network With Itself As First Client; Clear Channel Signage Goes Mobile With Bluetooth Messaging; CBS Radio Hires Truveo To Fill Websites With Searchable Video Content.</p>]]></description>
            <category>ad</category><category>advertising</category><category>bluetooth</category><category>cbs</category><category>channel</category><category>clear</category><category>corp</category><category>digital</category><category>direct</category><category>electronic</category><category>epg</category><category>guide</category><category>hawthorne</category><category>interactive</category><category>ipg</category><category>messaging</category><category>mobile</category><category>network</category><category>news</category><category>online</category><category>out-of-home</category><category>program</category><category>radio</category><category>search</category><category>signage</category><category>truveo</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/511600/12-03-2007-hawthorne-videoactive-report/</link>
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            <media:title>12-03-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Electronic Program Guides Are Effective Advertising Media; News Corp To Build Ad Network With Itself As First Client; Clear Channel Signage Goes Mobile With Bluetooth Messaging; CBS Radio Hires Truveo To Fill Websites With Searchable Video Content.</media:text>

            <media:description type="plain">Electronic Program Guides Are Effective Advertising Media; News Corp To Build Ad Network With Itself As First Client; Clear Channel Signage Goes Mobile With Bluetooth Messaging; CBS Radio Hires Truveo To Fill Websites With Searchable Video Content.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/511600/12-03-2007-hawthorne-videoactive-report/"></media:player>
            
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            <title>12-04-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 17:25:16 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="12-04-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511611.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 17:25:16 -0800<br />Duration: 134</p><p>Vzaar Study Finds That Ebay Shoppers Like Video In Auction Listings; Simmons Research Says TV Show Advertising Engages Better Online; Google’s My Location Service Could Boost Mobile Targeting; Animated Bee Movie Includes Twelve Product Placements.</p>]]></description>
            <category>ad</category><category>advertising</category><category>auction</category><category>bee</category><category>blossom</category><category>brandcameo</category><category>brandweek</category><category>bumble</category><category>cinnabon</category><category>ebay</category><category>engagement</category><category>golden</category><category>gps</category><category>honey</category><category>lab</category><category>local</category><category>location</category><category>mobile</category><category>movie</category><category>my</category><category>placement</category><category>polo</category><category>product</category><category>research</category><category>simmons</category><category>targeting</category><category>tivo</category><category>tuna</category><category>vzaar</category>
            <link>http://revver.com/video/511611/12-04-2007-hawthorne-videoactive-report/</link>
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            <media:title>12-04-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Vzaar Study Finds That Ebay Shoppers Like Video In Auction Listings; Simmons Research Says TV Show Advertising Engages Better Online; Google’s My Location Service Could Boost Mobile Targeting; Animated Bee Movie Includes Twelve Product Placements.</media:text>

            <media:description type="plain">Vzaar Study Finds That Ebay Shoppers Like Video In Auction Listings; Simmons Research Says TV Show Advertising Engages Better Online; Google’s My Location Service Could Boost Mobile Targeting; Animated Bee Movie Includes Twelve Product Placements.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/511611/12-04-2007-hawthorne-videoactive-report/"></media:player>
            
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        </item><item>
            <title>11-29-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 17:10:15 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-29-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511580.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 17:10:15 -0800<br />Duration: 134</p><p>Arcade Fire Creates Interactive Website To Draw Fans To Neon Bible CD; MyScreen Mobile To Create Mobile “Cash Machines”; AT&amp;T U-Verse Launches Interactive TV Apps In Detroit; Office Max Invites You To Scrooge Yourself.</p>]]></description>
            <category>advertising</category><category>arcade</category><category>arm</category><category>bible</category><category>brightspot</category><category>detroit</category><category>direct</category><category>elf</category><category>fire</category><category>hawthorne</category><category>interactive</category><category>max</category><category>mobile</category><category>myscreen</category><category>neon</category><category>office</category><category>pages</category><category>reindeer</category><category>scrooge</category><category>u-verse</category><category>videoactive</category><category>website</category><category>wrestling</category><category>yellow</category><category>yourself</category>
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                <media:text type="plain">Arcade Fire Creates Interactive Website To Draw Fans To Neon Bible CD; MyScreen Mobile To Create Mobile “Cash Machines”; AT&amp;T U-Verse Launches Interactive TV Apps In Detroit; Office Max Invites You To Scrooge Yourself.</media:text>

            <media:description type="plain">Arcade Fire Creates Interactive Website To Draw Fans To Neon Bible CD; MyScreen Mobile To Create Mobile “Cash Machines”; AT&amp;T U-Verse Launches Interactive TV Apps In Detroit; Office Max Invites You To Scrooge Yourself.</media:description>
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            <title>11-30-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 17:10:15 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-30-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511585.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 17:10:15 -0800<br />Duration: 138</p><p>Current TV Runs User-Generated Content Contest For Online Advertising; Navic Networks Helps RE/MAX Find Home Focused Viewers; Warner Branded Video On Demand On Its Way; AnchorFree Clients Can Offer Free Internet Hotspots For Viewers Who Watch Ads.</p>]]></description>
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                <media:text type="plain">Current TV Runs User-Generated Content Contest For Online Advertising; Navic Networks Helps RE/MAX Find Home Focused Viewers; Warner Branded Video On Demand On Its Way; AnchorFree Clients Can Offer Free Internet Hotspots For Viewers Who Watch Ads.</media:text>

            <media:description type="plain">Current TV Runs User-Generated Content Contest For Online Advertising; Navic Networks Helps RE/MAX Find Home Focused Viewers; Warner Branded Video On Demand On Its Way; AnchorFree Clients Can Offer Free Internet Hotspots For Viewers Who Watch Ads.</media:description>
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            <title>11-26-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 16:49:06 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-26-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511494.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 16:49:06 -0800<br />Duration: 137</p><p>Reverse Product Placement Launches Once Fictional Products; Digital Signage Buyers Should Plan Around Holiday Calendar; McDonalds Seeks Help From The Fantastic Two; No Country For Old Men Game Disappointingly Violent.</p>]]></description>
            <category>advertising</category><category>beans</category><category>beer</category><category>bertie</category><category>botts</category><category>club</category><category>country</category><category>digital</category><category>duff</category><category>dunder</category><category>every</category><category>exercise</category><category>fantastic</category><category>flavor</category><category>harry</category><category>health</category><category>mcdonalds</category><category>mifflin</category><category>no</category><category>perry</category><category>placement</category><category>potter</category><category>product</category><category>refrigerator</category><category>resolution</category><category>signage</category><category>two</category><category>webisode</category><category>william</category>
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            <media:title>11-26-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Reverse Product Placement Launches Once Fictional Products; Digital Signage Buyers Should Plan Around Holiday Calendar; McDonalds Seeks Help From The Fantastic Two; No Country For Old Men Game Disappointingly Violent.</media:text>

            <media:description type="plain">Reverse Product Placement Launches Once Fictional Products; Digital Signage Buyers Should Plan Around Holiday Calendar; McDonalds Seeks Help From The Fantastic Two; No Country For Old Men Game Disappointingly Violent.</media:description>
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            <title>11-27-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 16:49:06 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-27-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511500.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 16:49:06 -0800<br />Duration: 135</p><p>Dish Network Offers iTV Apps For Disney And ESPN; Blowtorch Entertainment Banks 50 Million Dollars For Youth Culture Content Launch; Viddler Offers Tag Based Advertising Platform, Google May Try To Port Android Strategy To Set Top Boxes As Well.</p>]]></description>
            <category>advertising</category><category>android</category><category>blowtorch</category><category>boxes</category><category>click-to-buy</category><category>control</category><category>direct</category><category>dish</category><category>disney</category><category>erick</category><category>espn</category><category>hawthorne</category><category>hotspot</category><category>index</category><category>interactive</category><category>keywords</category><category>overlay</category><category>remote</category><category>schonfeld</category><category>set-top</category><category>techcrunch</category><category>tv</category><category>viddler</category><category>video</category>
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            <media:title>11-27-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Dish Network Offers iTV Apps For Disney And ESPN; Blowtorch Entertainment Banks 50 Million Dollars For Youth Culture Content Launch; Viddler Offers Tag Based Advertising Platform, Google May Try To Port Android Strategy To Set Top Boxes As Well.</media:text>

            <media:description type="plain">Dish Network Offers iTV Apps For Disney And ESPN; Blowtorch Entertainment Banks 50 Million Dollars For Youth Culture Content Launch; Viddler Offers Tag Based Advertising Platform, Google May Try To Port Android Strategy To Set Top Boxes As Well.</media:description>
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            <title>11-21-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 15:50:11 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-21-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511474.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 15:50:11 -0800<br />Duration: 156</p><p>Moola Creates Massively Multiplayer Rewards Game; New York Times Finds That Free Content Pays Off With Big Spike In Visitors; State Of Washington Ticketing Digital Video Trucks; Adland Blog Provides List Of Films About Advertising.</p>]]></description>
            <category>ad</category><category>adland</category><category>advertising</category><category>content</category><category>film</category><category>free</category><category>game</category><category>massively</category><category>mmrg</category><category>moola</category><category>movies</category><category>multiplayer</category><category>new</category><category>rewards</category><category>ticket</category><category>times</category><category>truck</category><category>video</category><category>videoactive</category><category>visitors</category><category>washington</category><category>york</category>
            <link>http://revver.com/video/511474/11-21-2007-hawthorne-videoactive-report/</link>
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            <media:title>11-21-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Moola Creates Massively Multiplayer Rewards Game; New York Times Finds That Free Content Pays Off With Big Spike In Visitors; State Of Washington Ticketing Digital Video Trucks; Adland Blog Provides List Of Films About Advertising.</media:text>

            <media:description type="plain">Moola Creates Massively Multiplayer Rewards Game; New York Times Finds That Free Content Pays Off With Big Spike In Visitors; State Of Washington Ticketing Digital Video Trucks; Adland Blog Provides List Of Films About Advertising.</media:description>
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            <title>11-19-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 15:34:06 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-19-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511437.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 15:34:06 -0800<br />Duration: 145</p><p>Rupert Murdoch Hints Wall Street Journal Will Open Up Website For Free Viewership; Viral News Site Fark Becomes Jeopardy Category; Bebo Social Network Invites Businesses To Publish Videos; Norway Passenger Ferry Brings Digital Signage Onboard.</p>]]></description>
            <category>advertising</category><category>bebo</category><category>caroline</category><category>category</category><category>content</category><category>digital</category><category>ezembra</category><category>fark</category><category>ferry</category><category>free</category><category>interactive</category><category>jeopardy</category><category>journal</category><category>mccarthy</category><category>media</category><category>murdoch</category><category>network</category><category>open</category><category>out-of-home</category><category>passenger</category><category>signage</category><category>social</category><category>street</category><category>subscription</category><category>video</category><category>videoactive</category><category>viral</category><category>wall</category>
            <link>http://revver.com/video/511437/11-19-2007-hawthorne-videoactive-report/</link>
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                <media:text type="plain">Rupert Murdoch Hints Wall Street Journal Will Open Up Website For Free Viewership; Viral News Site Fark Becomes Jeopardy Category; Bebo Social Network Invites Businesses To Publish Videos; Norway Passenger Ferry Brings Digital Signage Onboard.</media:text>

            <media:description type="plain">Rupert Murdoch Hints Wall Street Journal Will Open Up Website For Free Viewership; Viral News Site Fark Becomes Jeopardy Category; Bebo Social Network Invites Businesses To Publish Videos; Norway Passenger Ferry Brings Digital Signage Onboard.</media:description>
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            <title>11-20-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 15:34:06 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-20-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511447.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 15:34:06 -0800<br />Duration: 136</p><p>CBS Creates Advertising Hotspots With WiFi Network In Times Square; Web Viewers Warming To Video Ads; Peerflex Creates Advertising Network For Film Fans; People Prefer Products With People Based Qualities. </p>]]></description>
            <category>ad</category><category>advertising</category><category>anthropomorphize</category><category>cbs</category><category>contextual</category><category>gecko</category><category>hotspot</category><category>marketing</category><category>media</category><category>network</category><category>peerflex</category><category>search</category><category>square</category><category>targeting</category><category>times</category><category>vertical</category><category>videoactive</category><category>wifi</category>
            <link>http://revver.com/video/511447/11-20-2007-hawthorne-videoactive-report/</link>
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            <media:title>11-20-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">CBS Creates Advertising Hotspots With WiFi Network In Times Square; Web Viewers Warming To Video Ads; Peerflex Creates Advertising Network For Film Fans; People Prefer Products With People Based Qualities. </media:text>

            <media:description type="plain">CBS Creates Advertising Hotspots With WiFi Network In Times Square; Web Viewers Warming To Video Ads; Peerflex Creates Advertising Network For Film Fans; People Prefer Products With People Based Qualities. </media:description>
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            <title>11-14-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 15:19:05 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-14-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511366.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 15:19:05 -0800<br />Duration: 147</p><p>Video Within Emails Increases Open And Conversion Rates; Flying J Truck Stops Rile TV Stations With Advertising Targeting Hardware; Nonprofit Organizations Love Direct Response Television; Vibrant Media Launches In-Text Advertising Platform.</p>]]></description>
            <category>500</category><category>advertising</category><category>conservancy</category><category>conversion</category><category>copyright</category><category>deloitte</category><category>direct</category><category>dm</category><category>drtv</category><category>email</category><category>fast</category><category>flying</category><category>group</category><category>hotel</category><category>in-text</category><category>intercontinental</category><category>j</category><category>media</category><category>nature</category><category>news</category><category>nonprofit</category><category>patry</category><category>response</category><category>targeting</category><category>technology</category><category>television</category><category>vibrant</category><category>video</category><category>wachovia</category><category>william</category>
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                <media:text type="plain">Video Within Emails Increases Open And Conversion Rates; Flying J Truck Stops Rile TV Stations With Advertising Targeting Hardware; Nonprofit Organizations Love Direct Response Television; Vibrant Media Launches In-Text Advertising Platform.</media:text>

            <media:description type="plain">Video Within Emails Increases Open And Conversion Rates; Flying J Truck Stops Rile TV Stations With Advertising Targeting Hardware; Nonprofit Organizations Love Direct Response Television; Vibrant Media Launches In-Text Advertising Platform.</media:description>
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            <title>11-15-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 15:19:05 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-15-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511396.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 15:19:05 -0800<br />Duration: 135</p><p>Northern California Ford Dealers Take In-Game Advertising To Regional Level; Borders Brings Digital Video To Bookstores; Europeans Swap New Media For Old Media; Zune Microsite Too Fancy For Its Own Good.</p>]]></description>
            <category>advertising</category><category>association</category><category>borders</category><category>engage</category><category>eu</category><category>european</category><category>flash</category><category>ford</category><category>fusion</category><category>in-game</category><category>interactive</category><category>media</category><category>microsoft</category><category>pre-roll</category><category>ripple</category><category>sync</category><category>videoactive</category><category>zune</category><category>zunejourney</category>
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            <media:title>11-15-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Northern California Ford Dealers Take In-Game Advertising To Regional Level; Borders Brings Digital Video To Bookstores; Europeans Swap New Media For Old Media; Zune Microsite Too Fancy For Its Own Good.</media:text>

            <media:description type="plain">Northern California Ford Dealers Take In-Game Advertising To Regional Level; Borders Brings Digital Video To Bookstores; Europeans Swap New Media For Old Media; Zune Microsite Too Fancy For Its Own Good.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/511396/11-15-2007-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=511396" duration="135" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
            <media:category>advertising association borders engage eu european flash ford fusion in-game interactive media microsoft pre-roll ripple sync videoactive zune zunejourney</media:category>
            <media:thumbnail url="http://frame.revver.com/frame/120x90/511396.jpg" width="120" height="90"></media:thumbnail>
            <media:rating>nonadult</media:rating>
            <creativeCommons:license>http://creativecommons.org/licenses/by-nc-nd/2.5/</creativeCommons:license> 
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            <title>11-16-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 15:19:05 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-16-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511410.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 15:19:05 -0800<br />Duration: 140</p><p>EyeLink Plug-in Enables Mouseover Video; Shoppers Rely Upon Consumer Reviews; Free Rice Game Promotes Social Good With Online Entertainment; Online Content Sites Still Running Pre-Rolls That Last Longer Than The Clips They Precede.</p>]]></description>
            <category>2.0</category><category>advertising</category><category>casual</category><category>content</category><category>direct</category><category>drtv</category><category>eyelink</category><category>food</category><category>free</category><category>game</category><category>gaming</category><category>giuliani</category><category>mouseover</category><category>networking</category><category>plug-in</category><category>pre-rolls</category><category>product</category><category>program</category><category>publisher</category><category>research</category><category>response</category><category>rice</category><category>rudy</category><category>salespeople</category><category>social</category><category>un</category><category>user-generated</category><category>video</category><category>web</category><category>world</category>
            <link>http://revver.com/video/511410/11-16-2007-hawthorne-videoactive-report/</link>
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            <media:title>11-16-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">EyeLink Plug-in Enables Mouseover Video; Shoppers Rely Upon Consumer Reviews; Free Rice Game Promotes Social Good With Online Entertainment; Online Content Sites Still Running Pre-Rolls That Last Longer Than The Clips They Precede.</media:text>

            <media:description type="plain">EyeLink Plug-in Enables Mouseover Video; Shoppers Rely Upon Consumer Reviews; Free Rice Game Promotes Social Good With Online Entertainment; Online Content Sites Still Running Pre-Rolls That Last Longer Than The Clips They Precede.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/511410/11-16-2007-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=511410" duration="140" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
            <media:category>2.0 advertising casual content direct drtv eyelink food free game gaming giuliani mouseover networking plug-in pre-rolls product program publisher research response rice rudy salespeople social un user-generated video web world</media:category>
            <media:thumbnail url="http://frame.revver.com/frame/120x90/511410.jpg" width="120" height="90"></media:thumbnail>
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            <creativeCommons:license>http://creativecommons.org/licenses/by-nc-nd/2.5/</creativeCommons:license> 
        </item><item>
            <title>11-12-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 14:55:13 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-12-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511342.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 14:55:13 -0800<br />Duration: 139</p><p>Progressive Insurance Launches Web 2.0 Site; GestureTek Uses Screen Xtreme To Put Viewers Into Out Of Home Signage; CNN Courts Avatar News Team Within Second Life Virtual World; Video Content Site Break Offers Outlet To Striking TV And Film Writers.</p>]]></description>
            <category>2.0</category><category>advertising</category><category>break</category><category>bureau</category><category>camera</category><category>cnn</category><category>gesturetek</category><category>interactive</category><category>journalism</category><category>life</category><category>movement</category><category>news</category><category>plug-in</category><category>progressive</category><category>screen</category><category>second</category><category>strike</category><category>videoactive</category><category>web</category><category>writer’s</category><category>xtreme</category>
            <link>http://revver.com/video/511342/11-12-2007-hawthorne-videoactive-report/</link>
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            <media:title>11-12-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Progressive Insurance Launches Web 2.0 Site; GestureTek Uses Screen Xtreme To Put Viewers Into Out Of Home Signage; CNN Courts Avatar News Team Within Second Life Virtual World; Video Content Site Break Offers Outlet To Striking TV And Film Writers.</media:text>

            <media:description type="plain">Progressive Insurance Launches Web 2.0 Site; GestureTek Uses Screen Xtreme To Put Viewers Into Out Of Home Signage; CNN Courts Avatar News Team Within Second Life Virtual World; Video Content Site Break Offers Outlet To Striking TV And Film Writers.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/511342/11-12-2007-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=511342" duration="139" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
            <media:category>2.0 advertising break bureau camera cnn gesturetek interactive journalism life movement news plug-in progressive screen second strike videoactive web writer’s xtreme</media:category>
            <media:thumbnail url="http://frame.revver.com/frame/120x90/511342.jpg" width="120" height="90"></media:thumbnail>
            <media:rating>nonadult</media:rating>
            <creativeCommons:license>http://creativecommons.org/licenses/by-nc-nd/2.5/</creativeCommons:license> 
        </item><item>
            <title>11-13-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 04 Dec 2007 14:55:13 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-13-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/511353.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 04 Dec 2007 14:55:13 -0800<br />Duration: 144</p><p>Stewart Starts Martha’s Circle Ad Network For Online Home And Living Sites; Online Ad Growth Predictions Are Becoming Predictable; Is Predictive Advertising The Face Of Web 3.0?; Arena Media Networks Will Play NBC Clips In National Sports Venues. </p>]]></description>
            <category>3.0</category><category>ad</category><category>advertising</category><category>arena</category><category>circle</category><category>clips</category><category>dawley</category><category>digital</category><category>emarketer</category><category>growth</category><category>heidi</category><category>home</category><category>interactive</category><category>life</category><category>martha</category><category>martha’s</category><category>media</category><category>nbc</category><category>network</category><category>networks</category><category>out</category><category>predictions</category><category>predictive</category><category>signage</category><category>signstorey</category><category>stewart</category><category>videoactive</category><category>web</category>
            <link>http://revver.com/video/511353/11-13-2007-hawthorne-videoactive-report/</link>
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            <media:title>11-13-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Stewart Starts Martha’s Circle Ad Network For Online Home And Living Sites; Online Ad Growth Predictions Are Becoming Predictable; Is Predictive Advertising The Face Of Web 3.0?; Arena Media Networks Will Play NBC Clips In National Sports Venues. </media:text>

            <media:description type="plain">Stewart Starts Martha’s Circle Ad Network For Online Home And Living Sites; Online Ad Growth Predictions Are Becoming Predictable; Is Predictive Advertising The Face Of Web 3.0?; Arena Media Networks Will Play NBC Clips In National Sports Venues. </media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/511353/11-13-2007-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=511353" duration="144" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
            <media:category>3.0 ad advertising arena circle clips dawley digital emarketer growth heidi home interactive life martha martha’s media nbc network networks out predictions predictive signage signstorey stewart videoactive web</media:category>
            <media:thumbnail url="http://frame.revver.com/frame/120x90/511353.jpg" width="120" height="90"></media:thumbnail>
            <media:rating>nonadult</media:rating>
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        </item><item>
            <title>11-02-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 03 Dec 2007 14:10:14 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-02-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/509343.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 03 Dec 2007 14:10:14 -0800<br />Duration: 143</p><p>AVT Adds Video To Vending Machines; DAVE Networks Partners With YuMe For Better Online Video Distribution And Advertising; New iPod Touch Ad Inspired By User-Generated Content; Private Dental Networks Brings In-Store Network To Dentists Nationwide.</p>]]></description>
            <category>advertising</category><category>apple</category><category>automated</category><category>content</category><category>dave</category><category>dental</category><category>digital</category><category>haley</category><category>in-store</category><category>ipod</category><category>machines</category><category>network</category><category>networks</category><category>nick</category><category>online</category><category>private</category><category>seesaw</category><category>signage</category><category>technologies</category><category>touch</category><category>user-generated</category><category>vending</category><category>video</category><category>videoactive</category><category>yume</category>
            <link>http://revver.com/video/509343/11-02-2007-hawthorne-videoactive-report/</link>
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            <media:title>11-02-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">AVT Adds Video To Vending Machines; DAVE Networks Partners With YuMe For Better Online Video Distribution And Advertising; New iPod Touch Ad Inspired By User-Generated Content; Private Dental Networks Brings In-Store Network To Dentists Nationwide.</media:text>

            <media:description type="plain">AVT Adds Video To Vending Machines; DAVE Networks Partners With YuMe For Better Online Video Distribution And Advertising; New iPod Touch Ad Inspired By User-Generated Content; Private Dental Networks Brings In-Store Network To Dentists Nationwide.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/509343/11-02-2007-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=509343" duration="143" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
            <media:category>advertising apple automated content dave dental digital haley in-store ipod machines network networks nick online private seesaw signage technologies touch user-generated vending video videoactive yume</media:category>
            <media:thumbnail url="http://frame.revver.com/frame/120x90/509343.jpg" width="120" height="90"></media:thumbnail>
            <media:rating>nonadult</media:rating>
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        </item><item>
            <title>11-08-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 03 Dec 2007 14:04:06 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-08-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/509319.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 03 Dec 2007 14:04:06 -0800<br />Duration: 320</p><p>Digitalsmiths’ Ad-IQ Offers Brand-Safe Contextual Online Video Ad Platform; MySpace Extends Targeted Ad Program; Google Finally Announces Its Mobile Plans; InSkin Media Surrounds Online Video With Ads Built Into Its Video Player.</p>]]></description>
            <category>ad</category><category>ad-iq</category><category>adsafe</category><category>advertising</category><category>brand</category><category>contextual</category><category>digitalsmiths</category><category>google</category><category>inskin</category><category>linux</category><category>marketing</category><category>media</category><category>mobile</category><category>myspace</category><category>online</category><category>phone</category><category>platform</category><category>player</category><category>safe</category><category>targeting</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/509319/11-08-2007-hawthorne-videoactive-report/</link>
            <guid isPermaLink="false">http://revver.com/watch/509319</guid>
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            <media:title>11-08-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Digitalsmiths’ Ad-IQ Offers Brand-Safe Contextual Online Video Ad Platform; MySpace Extends Targeted Ad Program; Google Finally Announces Its Mobile Plans; InSkin Media Surrounds Online Video With Ads Built Into Its Video Player.</media:text>

            <media:description type="plain">Digitalsmiths’ Ad-IQ Offers Brand-Safe Contextual Online Video Ad Platform; MySpace Extends Targeted Ad Program; Google Finally Announces Its Mobile Plans; InSkin Media Surrounds Online Video With Ads Built Into Its Video Player.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/509319/11-08-2007-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=509319" duration="320" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
            <media:category>ad ad-iq adsafe advertising brand contextual digitalsmiths google inskin linux marketing media mobile myspace online phone platform player safe targeting video videoactive</media:category>
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            <media:rating>nonadult</media:rating>
            <creativeCommons:license>http://creativecommons.org/licenses/by-nc-nd/2.5/</creativeCommons:license> 
        </item><item>
            <title>11-07-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 03 Dec 2007 13:43:08 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-07-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/509265.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 03 Dec 2007 13:43:08 -0800<br />Duration: 347</p><p>FTC Investigates Online Ad Targeting; Web Users Dislike Online Advertising Tactics, But Responds To The Ads That Employ Them; AdMob Seeks Niche With AdMob For Facebook Mobile; Canada’s Campaign For Real Beauty Viral Finds Beauty In Everyone.</p>]]></description>
            <category>2.0</category><category>admob</category><category>advertising</category><category>avenue</category><category>beauty</category><category>center</category><category>democracy</category><category>dove</category><category>facebook</category><category>ftc</category><category>google</category><category>media</category><category>mobile</category><category>new</category><category>niche</category><category>razorfish</category><category>real</category><category>targeting</category><category>technology</category><category>tracking</category><category>videoactive</category><category>web</category>
            <link>http://revver.com/video/509265/11-07-2007-hawthorne-videoactive-report/</link>
            <guid isPermaLink="false">http://revver.com/watch/509265</guid>
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            <media:title>11-07-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">FTC Investigates Online Ad Targeting; Web Users Dislike Online Advertising Tactics, But Responds To The Ads That Employ Them; AdMob Seeks Niche With AdMob For Facebook Mobile; Canada’s Campaign For Real Beauty Viral Finds Beauty In Everyone.</media:text>

            <media:description type="plain">FTC Investigates Online Ad Targeting; Web Users Dislike Online Advertising Tactics, But Responds To The Ads That Employ Them; AdMob Seeks Niche With AdMob For Facebook Mobile; Canada’s Campaign For Real Beauty Viral Finds Beauty In Everyone.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/509265/11-07-2007-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=509265" duration="347" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
            <media:category>2.0 admob advertising avenue beauty center democracy dove facebook ftc google media mobile new niche razorfish real targeting technology tracking videoactive web</media:category>
            <media:thumbnail url="http://frame.revver.com/frame/120x90/509265.jpg" width="120" height="90"></media:thumbnail>
            <media:rating>nonadult</media:rating>
            <creativeCommons:license>http://creativecommons.org/licenses/by-nc-nd/2.5/</creativeCommons:license> 
        </item><item>
            <title>11-06-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 03 Dec 2007 13:13:07 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-06-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/509250.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 03 Dec 2007 13:13:07 -0800<br />Duration: 139</p><p>Forrester Predicts That Half Of Online Ad Dollars Will Go To TV Networks; New Survey Suggests That We’re Watching Much Less Live TV; Mobile Phone Users Accept Ads If They Fund Free TV; Honda Directs Crave SUV Campaign To Many Unrelated Keywords.</p>]]></description>
            <category>acceptance</category><category>ad</category><category>advertising</category><category>blast</category><category>buying</category><category>campaign</category><category>contextual</category><category>crave</category><category>dvr</category><category>forrester</category><category>free</category><category>honda</category><category>jupiter</category><category>keyword</category><category>media</category><category>mobile</category><category>networks</category><category>online</category><category>programming</category><category>revenue</category><category>suv</category><category>tivo</category><category>tv</category><category>videoactive</category>
            <link>http://revver.com/video/509250/11-06-2007-hawthorne-videoactive-report/</link>
            <guid isPermaLink="false">http://revver.com/watch/509250</guid>
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            <media:title>11-06-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Forrester Predicts That Half Of Online Ad Dollars Will Go To TV Networks; New Survey Suggests That We’re Watching Much Less Live TV; Mobile Phone Users Accept Ads If They Fund Free TV; Honda Directs Crave SUV Campaign To Many Unrelated Keywords.</media:text>

            <media:description type="plain">Forrester Predicts That Half Of Online Ad Dollars Will Go To TV Networks; New Survey Suggests That We’re Watching Much Less Live TV; Mobile Phone Users Accept Ads If They Fund Free TV; Honda Directs Crave SUV Campaign To Many Unrelated Keywords.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/509250/11-06-2007-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=509250" duration="139" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
            <media:category>acceptance ad advertising blast buying campaign contextual crave dvr forrester free honda jupiter keyword media mobile networks online programming revenue suv tivo tv videoactive</media:category>
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            <media:rating>nonadult</media:rating>
            <creativeCommons:license>http://creativecommons.org/licenses/by-nc-nd/2.5/</creativeCommons:license> 
        </item><item>
            <title>11-05-2007 Hawthorne Videoactive Report</title>            
            <pubDate>Mon, 03 Dec 2007 13:04:08 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="11-05-2007 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/509239.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Mon, 03 Dec 2007 13:04:08 -0800<br />Duration: 147</p><p>AOL Offering Web Users A Do Not Track Option; Ad Blocking Could Change Online Ad Models; Online Video Enhances Real Estate Sales Sites; Random House Turns To Viral Video To Sell Douglas Copelan’s Gum Thief.</p>]]></description>
            <category>ad</category><category>advertising</category><category>aol</category><category>blocking</category><category>booksellers</category><category>click</category><category>contextual</category><category>copeland</category><category>do</category><category>douglas</category><category>embed</category><category>estate</category><category>gum</category><category>house</category><category>not</category><category>online</category><category>random</category><category>real</category><category>richardson</category><category>targeting</category><category>thief</category><category>tim</category><category>track</category><category>tracking</category><category>video</category><category>videoactive</category><category>viral</category><category>word-of-mouth</category>
            <link>http://revver.com/video/509239/11-05-2007-hawthorne-videoactive-report/</link>
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            <media:title>11-05-2007 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">AOL Offering Web Users A Do Not Track Option; Ad Blocking Could Change Online Ad Models; Online Video Enhances Real Estate Sales Sites; Random House Turns To Viral Video To Sell Douglas Copelan’s Gum Thief.</media:text>

            <media:description type="plain">AOL Offering Web Users A Do Not Track Option; Ad Blocking Could Change Online Ad Models; Online Video Enhances Real Estate Sales Sites; Random House Turns To Viral Video To Sell Douglas Copelan’s Gum Thief.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/509239/11-05-2007-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=509239" duration="147" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
            <media:category>ad advertising aol blocking booksellers click contextual copeland do douglas embed estate gum house not online random real richardson targeting thief tim track tracking video videoactive viral word-of-mouth</media:category>
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