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            <title>04-04-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 08 Apr 2008 11:19:29 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="04-04-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/799204.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 08 Apr 2008 11:19:29 -0800<br />Duration: 104</p><p>Night Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendy’s Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.</p>]]></description>
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                <media:text type="plain">Night Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendy’s Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.</media:text>

            <media:description type="plain">Night Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendy’s Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.</media:description>
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            <title>03-31-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 08 Apr 2008 10:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-31-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/799168.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 08 Apr 2008 10:46:18 -0800<br />Duration: 152</p><p>Wizzard Media Signs Content And Ad Agreement With YouTube; Automated Ad Networks Create Awkward Ad Placements; Online Evangelists Co-Opt DRTV Staples; SpotRunner’s Customized Political Ad Site Invites Cynicism.</p>]]></description>
            <category>ad</category><category>ads</category><category>advertising</category><category>automation</category><category>based</category><category>cbs</category><category>contextual</category><category>cynicism</category><category>direct.</category><category>drtv</category><category>hawthorne</category><category>imedia</category><category>media</category><category>network</category><category>nyquil</category><category>online</category><category>performance</category><category>political</category><category>spotrunner</category><category>video</category><category>videoactive</category><category>wizzard</category>
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                <media:text type="plain">Wizzard Media Signs Content And Ad Agreement With YouTube; Automated Ad Networks Create Awkward Ad Placements; Online Evangelists Co-Opt DRTV Staples; SpotRunner’s Customized Political Ad Site Invites Cynicism.</media:text>

            <media:description type="plain">Wizzard Media Signs Content And Ad Agreement With YouTube; Automated Ad Networks Create Awkward Ad Placements; Online Evangelists Co-Opt DRTV Staples; SpotRunner’s Customized Political Ad Site Invites Cynicism.</media:description>
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            <title>04-01-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 08 Apr 2008 10:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="04-01-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/799175.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 08 Apr 2008 10:46:18 -0800<br />Duration: 101</p><p>RFID Tags Could Trigger Targeted Signage; Viewers To Dictate Mountain Dew Branded Entertainment Program; Forbes Launches Online Advertising Network For Business; AudienceGames To Roll Out In Top 20 Movie Markets.</p>]]></description>
            <category>advertising</category><category>audiencegames</category><category>blog</category><category>branded</category><category>business</category><category>cinemedia</category><category>dew</category><category>direct.</category><category>entertainment</category><category>finance</category><category>forbes</category><category>hawthorne</category><category>in</category><category>mirror</category><category>mountain</category><category>national</category><category>network</category><category>online</category><category>point-of-sale</category><category>rfid</category><category>theater</category><category>videoactive</category><category>youtube</category><category>“rfid</category><category>”</category>
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                <media:text type="plain">RFID Tags Could Trigger Targeted Signage; Viewers To Dictate Mountain Dew Branded Entertainment Program; Forbes Launches Online Advertising Network For Business; AudienceGames To Roll Out In Top 20 Movie Markets.</media:text>

            <media:description type="plain">RFID Tags Could Trigger Targeted Signage; Viewers To Dictate Mountain Dew Branded Entertainment Program; Forbes Launches Online Advertising Network For Business; AudienceGames To Roll Out In Top 20 Movie Markets.</media:description>
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            <title>04-02-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 08 Apr 2008 10:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="04-02-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/799183.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 08 Apr 2008 10:46:18 -0800<br />Duration: 121</p><p>Tide Stain Stick Campaign Doing Well On And Offline; Movie Executives Against Net Neutrality; Web Video Becomes Standard For Car Dealers; Business Week Gets Into Gaming.</p>]]></description>
            <category>advertising</category><category>amazon</category><category>automotive</category><category>bandwidth</category><category>bowl</category><category>branded</category><category>business</category><category>car</category><category>dan</category><category>dealer</category><category>entertainment</category><category>glickman</category><category>group</category><category>kelsey</category><category>kevin</category><category>marketing</category><category>mpaa</category><category>net</category><category>networking</category><category>neutrality</category><category>online</category><category>sawyer</category><category>social</category><category>stain</category><category>stick</category><category>super</category><category>talking</category><category>tide</category><category>video</category><category>week</category>
            <link>http://revver.com/video/799183/04-02-2008-hawthorne-videoactive-report/</link>
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            <media:title>04-02-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Tide Stain Stick Campaign Doing Well On And Offline; Movie Executives Against Net Neutrality; Web Video Becomes Standard For Car Dealers; Business Week Gets Into Gaming.</media:text>

            <media:description type="plain">Tide Stain Stick Campaign Doing Well On And Offline; Movie Executives Against Net Neutrality; Web Video Becomes Standard For Car Dealers; Business Week Gets Into Gaming.</media:description>
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            <title>04-03-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Tue, 08 Apr 2008 10:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="04-03-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/799186.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Tue, 08 Apr 2008 10:46:18 -0800<br />Duration: 134</p><p>AOL Rolls Out Ultimate Mobile Game Mashup; Digitalsmiths Launches Noninterruptive Web Video Ad Model; Webisode Expenses Can Skyrocket Too; Omnisio Annotations Can Overwhelm Video Content.</p>]]></description>
            <category>ads</category><category>advertising</category><category>annotation</category><category>aol</category><category>association</category><category>cellufun</category><category>companion</category><category>contextual</category><category>digitalsmiths</category><category>direct.</category><category>eisner</category><category>expense</category><category>hawthorne</category><category>heat</category><category>interactive</category><category>marketing</category><category>media</category><category>michael</category><category>mobile</category><category>omnisio</category><category>overlay</category><category>production</category><category>prom</category><category>queen</category><category>screen</category><category>startup</category><category>summer</category><category>third</category><category>triangle</category><category>videoactive</category>
            <link>http://revver.com/video/799186/04-03-2008-hawthorne-videoactive-report/</link>
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            <media:title>04-03-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">AOL Rolls Out Ultimate Mobile Game Mashup; Digitalsmiths Launches Noninterruptive Web Video Ad Model; Webisode Expenses Can Skyrocket Too; Omnisio Annotations Can Overwhelm Video Content.</media:text>

            <media:description type="plain">AOL Rolls Out Ultimate Mobile Game Mashup; Digitalsmiths Launches Noninterruptive Web Video Ad Model; Webisode Expenses Can Skyrocket Too; Omnisio Annotations Can Overwhelm Video Content.</media:description>
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            <title>03-17-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-17-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775060.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 138</p><p>Too Many Ad Servers Spoil Web Page Impact; Akoo Signage To Converse With Cell Phones; Casual Gamers Trade Ad Views For Free Game Play; Businesses Frowning On Video Viewing Workforce.</p>]]></description>
            <category>ad</category><category>advertising</category><category>akoo</category><category>bar</category><category>casual</category><category>cell</category><category>direct</category><category>free</category><category>gaming</category><category>hawthorne</category><category>marketing</category><category>networks</category><category>optimization</category><category>phone</category><category>prime</category><category>real</category><category>server</category><category>signage</category><category>snacking</category><category>time</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/775060/03-17-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-17-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Too Many Ad Servers Spoil Web Page Impact; Akoo Signage To Converse With Cell Phones; Casual Gamers Trade Ad Views For Free Game Play; Businesses Frowning On Video Viewing Workforce.</media:text>

            <media:description type="plain">Too Many Ad Servers Spoil Web Page Impact; Akoo Signage To Converse With Cell Phones; Casual Gamers Trade Ad Views For Free Game Play; Businesses Frowning On Video Viewing Workforce.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>03-18-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-18-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775068.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 132</p><p>AOL Broadens Reach With Big Bebo Buy; YouTube Is Coming To TiVo; Email Open Rates Continue To Shine; ESPN Promotes Fantasy Baseball Across All Media Channels.</p>]]></description>
            <category>2.0</category><category>advertising</category><category>association</category><category>baseball</category><category>bebo</category><category>direct</category><category>drama</category><category>email</category><category>emarketing+commerce</category><category>endless</category><category>espn</category><category>eyeballs</category><category>fantasy</category><category>graph</category><category>hawthorne</category><category>jorge</category><category>marketing</category><category>online</category><category>posada</category><category>rotisserie</category><category>social</category><category>tivo</category><category>video</category><category>videoactive</category><category>web</category>
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                <media:text type="plain">AOL Broadens Reach With Big Bebo Buy; YouTube Is Coming To TiVo; Email Open Rates Continue To Shine; ESPN Promotes Fantasy Baseball Across All Media Channels.</media:text>

            <media:description type="plain">AOL Broadens Reach With Big Bebo Buy; YouTube Is Coming To TiVo; Email Open Rates Continue To Shine; ESPN Promotes Fantasy Baseball Across All Media Channels.</media:description>
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            <title>03-19-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-19-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775102.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 520</p><p>Tim Hawthorne Talks With Response Magazine’s John Yarrington About New AsSeenOnResponseTV Site.</p>]]></description>
            <category>advertising</category><category>click-to-buy</category><category>commercials</category><category>direct</category><category>drtv</category><category>gallery</category><category>hawthorne</category><category>infomercials</category><category>interactive</category><category>john</category><category>market</category><category>marketing</category><category>online</category><category>response</category><category>tim</category><category>vertical</category><category>video</category><category>videoactive</category><category>yarrington</category>
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                <media:text type="plain">Tim Hawthorne Talks With Response Magazine’s John Yarrington About New AsSeenOnResponseTV Site.</media:text>

            <media:description type="plain">Tim Hawthorne Talks With Response Magazine’s John Yarrington About New AsSeenOnResponseTV Site.</media:description>
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            <title>03-20-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-20-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775118.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 134</p><p>Can Photographs Be Videoactive?; Ad-Supported Hulu Launches To Public; Gas Station TV Will Identify Host Through User-Generated Video Contest; Women Now Rule The Blogosphere.</p>]]></description>
            <category>ad-skipping</category><category>advertising</category><category>blogs</category><category>cgv</category><category>contest</category><category>corp</category><category>daisy</category><category>daveandbusters</category><category>direct</category><category>gas</category><category>generated</category><category>gstv</category><category>hawthorne</category><category>hulu</category><category>marketing</category><category>montage</category><category>nbcu</category><category>news</category><category>online</category><category>pump</category><category>station</category><category>tv</category><category>ugv</category><category>user</category><category>video</category><category>videoactive</category><category>vlog</category><category>whitney</category>
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            <media:title>03-20-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Can Photographs Be Videoactive?; Ad-Supported Hulu Launches To Public; Gas Station TV Will Identify Host Through User-Generated Video Contest; Women Now Rule The Blogosphere.</media:text>

            <media:description type="plain">Can Photographs Be Videoactive?; Ad-Supported Hulu Launches To Public; Gas Station TV Will Identify Host Through User-Generated Video Contest; Women Now Rule The Blogosphere.</media:description>
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            <title>03-24-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-24-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775127.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 140</p><p>Absolut Vodka Site Offers Up Mesmerizing Video; Flickr Video Beta To Roll Out In April; CBS News Widget Extends Online Ad Opportunity; Advertising Age Asks Blogger Panel About Hottest Tech Trends.</p>]]></description>
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                <media:text type="plain">Absolut Vodka Site Offers Up Mesmerizing Video; Flickr Video Beta To Roll Out In April; CBS News Widget Extends Online Ad Opportunity; Advertising Age Asks Blogger Panel About Hottest Tech Trends.</media:text>

            <media:description type="plain">Absolut Vodka Site Offers Up Mesmerizing Video; Flickr Video Beta To Roll Out In April; CBS News Widget Extends Online Ad Opportunity; Advertising Age Asks Blogger Panel About Hottest Tech Trends.</media:description>
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            <title>03-25-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-25-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775139.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 108</p><p>Search Engine Marketing Takes Bite Out Of Other Ad Media; More Americans Headling Online For The News; FCC Commissioner Comments Upon Monetizing Video; Prime Time Rewind Wants To Be your Online Television Portal.</p>]]></description>
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                <media:text type="plain">Search Engine Marketing Takes Bite Out Of Other Ad Media; More Americans Headling Online For The News; FCC Commissioner Comments Upon Monetizing Video; Prime Time Rewind Wants To Be your Online Television Portal.</media:text>

            <media:description type="plain">Search Engine Marketing Takes Bite Out Of Other Ad Media; More Americans Headling Online For The News; FCC Commissioner Comments Upon Monetizing Video; Prime Time Rewind Wants To Be your Online Television Portal.</media:description>
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            <title>03-26-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-26-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775146.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 135</p><p>ESPN Cuts Ties With Online Ad Networks; Indiana Jones Incentivizes Crystal Skull Widget; Nickelodeon Gets Aggressive With Casual Gaming Initiatives; Toyota Tries To Elevate Scion Brand With Brand Creating Website.</p>]]></description>
            <category>ad</category><category>advertising</category><category>brand</category><category>casual</category><category>clearspring</category><category>contest</category><category>crystal</category><category>direct</category><category>espn</category><category>gaming</category><category>hawthorne</category><category>indiana</category><category>jones</category><category>marketing</category><category>mobile</category><category>network</category><category>nickelodeon</category><category>online</category><category>scion</category><category>scionspeak</category><category>skull</category><category>toyota</category><category>videoactive</category><category>viral</category><category>widget</category>
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                <media:text type="plain">ESPN Cuts Ties With Online Ad Networks; Indiana Jones Incentivizes Crystal Skull Widget; Nickelodeon Gets Aggressive With Casual Gaming Initiatives; Toyota Tries To Elevate Scion Brand With Brand Creating Website.</media:text>

            <media:description type="plain">ESPN Cuts Ties With Online Ad Networks; Indiana Jones Incentivizes Crystal Skull Widget; Nickelodeon Gets Aggressive With Casual Gaming Initiatives; Toyota Tries To Elevate Scion Brand With Brand Creating Website.</media:description>
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            <title>03-27-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-27-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775149.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 137</p><p>Kimberly Clark Promoting Huggies And Pullups Through Meetup.com Social Network;  General Motors To Move Half Its Ad Budget From Television; KCAL Offers Multi-Audience Widgets; Onstream Hopes To Hit It Big By Purchasing Patent.</p>]]></description>
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            <link>http://revver.com/video/775149/03-27-2008-hawthorne-videoactive-report/</link>
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                <media:text type="plain">Kimberly Clark Promoting Huggies And Pullups Through Meetup.com Social Network;  General Motors To Move Half Its Ad Budget From Television; KCAL Offers Multi-Audience Widgets; Onstream Hopes To Hit It Big By Purchasing Patent.</media:text>

            <media:description type="plain">Kimberly Clark Promoting Huggies And Pullups Through Meetup.com Social Network;  General Motors To Move Half Its Ad Budget From Television; KCAL Offers Multi-Audience Widgets; Onstream Hopes To Hit It Big By Purchasing Patent.</media:description>
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            <title>03-28-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:46:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-28-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775154.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:46:17 -0800<br />Duration: 123</p><p>Consumers Yawn At Watching Web Video On TV Sets; Unilever Brings Back Rookie Branded Entertainment Program; Phorm Wants To Mine ISP Data To Enable Behaviorally Targeted Advertising; TruMedia iCapture Mini Camera Measures Digital Signage Viewership.</p>]]></description>
            <category>advertainment</category><category>advertising</category><category>behavioral</category><category>branded</category><category>degree</category><category>degreerookie</category><category>digital</category><category>direct</category><category>entertainment</category><category>hawthorne</category><category>icapture</category><category>internet</category><category>isp</category><category>macrovision</category><category>marketing</category><category>online</category><category>phorm</category><category>privacy</category><category>provider</category><category>service</category><category>signage</category><category>targeting</category><category>trumedia</category><category>tv</category><category>videoactive</category><category>web</category><category>webisode</category>
            <link>http://revver.com/video/775154/03-28-2008-hawthorne-videoactive-report/</link>
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                <media:text type="plain">Consumers Yawn At Watching Web Video On TV Sets; Unilever Brings Back Rookie Branded Entertainment Program; Phorm Wants To Mine ISP Data To Enable Behaviorally Targeted Advertising; TruMedia iCapture Mini Camera Measures Digital Signage Viewership.</media:text>

            <media:description type="plain">Consumers Yawn At Watching Web Video On TV Sets; Unilever Brings Back Rookie Branded Entertainment Program; Phorm Wants To Mine ISP Data To Enable Behaviorally Targeted Advertising; TruMedia iCapture Mini Camera Measures Digital Signage Viewership.</media:description>
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            <title>03-13-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-13-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775050.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:16:19 -0800<br />Duration: 138</p><p>Alaska Airlines Test Drives On-The-Fly Web Offers; Toyota Sponsors YouTube Comedy Channel; The WB Is Back … And Smaller Than Ever; AsSeenOnTV Site Looks To Sell As Much As Review.</p>]]></description>
            <category>advertising</category><category>airlines</category><category>alaska</category><category>asseenontv</category><category>best</category><category>branded</category><category>corolla</category><category>customize</category><category>cw</category><category>direct</category><category>drtv</category><category>entertainment</category><category>everwood</category><category>gilmore</category><category>girls</category><category>hawthorne</category><category>in</category><category>jest</category><category>marketing</category><category>on-the-fly</category><category>product</category><category>reviews</category><category>toyota</category><category>videoactive</category><category>wb</category>
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            <media:title>03-13-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Alaska Airlines Test Drives On-The-Fly Web Offers; Toyota Sponsors YouTube Comedy Channel; The WB Is Back … And Smaller Than Ever; AsSeenOnTV Site Looks To Sell As Much As Review.</media:text>

            <media:description type="plain">Alaska Airlines Test Drives On-The-Fly Web Offers; Toyota Sponsors YouTube Comedy Channel; The WB Is Back … And Smaller Than Ever; AsSeenOnTV Site Looks To Sell As Much As Review.</media:description>
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            <title>03-14-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 16:16:19 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-14-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775053.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 16:16:19 -0800<br />Duration: 122</p><p>Google To Make You Pay For Slow Loading Landing Pages; Magazine Fans Prefer Ads Online; Law &amp; Order Sells Branded Mobile Game; Coke Zero Game Nicely Handles Load Time Issues.</p>]]></description>
            <category>&amp;</category><category>advergame</category><category>advertising</category><category>adwords</category><category>branded</category><category>casual</category><category>coke</category><category>digital</category><category>direct</category><category>entertainment</category><category>gaming</category><category>google</category><category>group</category><category>harrison</category><category>hawthorne</category><category>law</category><category>load</category><category>magazines</category><category>marketing</category><category>mobile</category><category>order</category><category>quality</category><category>score</category><category>time</category><category>videoactive</category><category>zero</category><category>zinio.</category>
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                <media:text type="plain">Google To Make You Pay For Slow Loading Landing Pages; Magazine Fans Prefer Ads Online; Law &amp; Order Sells Branded Mobile Game; Coke Zero Game Nicely Handles Load Time Issues.</media:text>

            <media:description type="plain">Google To Make You Pay For Slow Loading Landing Pages; Magazine Fans Prefer Ads Online; Law &amp; Order Sells Branded Mobile Game; Coke Zero Game Nicely Handles Load Time Issues.</media:description>
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            <title>03-04-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-04-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/774972.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 135</p><p>Blinkx Identifies Media “Double Dippers”; 90 Percent Of U.S. Internet Homes To Have Broadband; Adlink Video On Demand Campaign Discovers That TV Viewers Like Ads; MySpace To Offer Prank Show “Delivery.”</p>]]></description>
            <category>adlink</category><category>advertising</category><category>april</category><category>blinkx</category><category>broadband</category><category>cheetos</category><category>dealership</category><category>delivery</category><category>demand</category><category>dipper</category><category>direct</category><category>double</category><category>fools</category><category>harris</category><category>hawthorne</category><category>interactive</category><category>leichtman</category><category>multimedia</category><category>myspacetv</category><category>on</category><category>research</category><category>tivo</category><category>video</category><category>videoactive</category><category>vod</category>
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            <media:title>03-04-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Blinkx Identifies Media “Double Dippers”; 90 Percent Of U.S. Internet Homes To Have Broadband; Adlink Video On Demand Campaign Discovers That TV Viewers Like Ads; MySpace To Offer Prank Show “Delivery.”</media:text>

            <media:description type="plain">Blinkx Identifies Media “Double Dippers”; 90 Percent Of U.S. Internet Homes To Have Broadband; Adlink Video On Demand Campaign Discovers That TV Viewers Like Ads; MySpace To Offer Prank Show “Delivery.”</media:description>
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            <title>03-05-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-05-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/774978.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 130</p><p>Vans Mobile Ad Lets Your Fingers Do The Branding; Telco IPTV Should Reach Nine Million By 2011; Bandwidth Debate Tactics Make Enemies; Reactrix Interactive Displays To Offer Store Directions.</p>]]></description>
            <category>advertising</category><category>bandwidth</category><category>comcast</category><category>direct</category><category>directions</category><category>display</category><category>fcc</category><category>fingerboarding</category><category>hawthorne</category><category>interactive</category><category>iphone</category><category>iptv</category><category>john</category><category>kerry</category><category>net</category><category>neutrality</category><category>reactrix</category><category>research</category><category>signage</category><category>skateboard</category><category>store</category><category>telco</category><category>vans</category><category>videoactive</category><category>yankee</category>
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                <media:text type="plain">Vans Mobile Ad Lets Your Fingers Do The Branding; Telco IPTV Should Reach Nine Million By 2011; Bandwidth Debate Tactics Make Enemies; Reactrix Interactive Displays To Offer Store Directions.</media:text>

            <media:description type="plain">Vans Mobile Ad Lets Your Fingers Do The Branding; Telco IPTV Should Reach Nine Million By 2011; Bandwidth Debate Tactics Make Enemies; Reactrix Interactive Displays To Offer Store Directions.</media:description>
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            <title>03-06-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-06-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/774987.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 130</p><p>Michael Hirschorn Thinks TV Is More Interactive Than The Web; Mobile TV Subscribers Have High Dropout Rate; Missing Standards Are Holding Back Online Video Advertising; FCC Threatens To Enforce Net Neutrality.</p>]]></description>
            <category>advertising</category><category>atlantic</category><category>bandwidth</category><category>blue</category><category>direct</category><category>harvard</category><category>hawthorne</category><category>hearing</category><category>hirschorn</category><category>indecency</category><category>interactive</category><category>kevin</category><category>law</category><category>m:metrics</category><category>martin</category><category>michael</category><category>mobile</category><category>net</category><category>neutrality</category><category>nypd</category><category>robinson</category><category>school</category><category>steve</category><category>tv</category><category>videoactive</category>
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            <media:title>03-06-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Michael Hirschorn Thinks TV Is More Interactive Than The Web; Mobile TV Subscribers Have High Dropout Rate; Missing Standards Are Holding Back Online Video Advertising; FCC Threatens To Enforce Net Neutrality.</media:text>

            <media:description type="plain">Michael Hirschorn Thinks TV Is More Interactive Than The Web; Mobile TV Subscribers Have High Dropout Rate; Missing Standards Are Holding Back Online Video Advertising; FCC Threatens To Enforce Net Neutrality.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>03-07-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-07-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/774993.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 124</p><p>TV Manufacturers Planning Next Generation Of HDTV; Electronic Arts Frees Up Sims Virtual World; Swanni Says That TV Viewers Want Simple Solutions That Work; Do Google Searches Hinder YouTube Traffic?</p>]]></description>
            <category>access</category><category>advertising</category><category>arts</category><category>confusing</category><category>direct</category><category>ealand</category><category>electronic</category><category>free</category><category>google</category><category>hardware</category><category>hawthorne</category><category>hdtv</category><category>hitwise</category><category>online</category><category>phillip</category><category>search</category><category>sims</category><category>swann</category><category>swanni</category><category>tvpredictions</category><category>ultrahd</category><category>video</category><category>videoactive</category><category>youtube</category>
            <link>http://revver.com/video/774993/03-07-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-07-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">TV Manufacturers Planning Next Generation Of HDTV; Electronic Arts Frees Up Sims Virtual World; Swanni Says That TV Viewers Want Simple Solutions That Work; Do Google Searches Hinder YouTube Traffic?</media:text>

            <media:description type="plain">TV Manufacturers Planning Next Generation Of HDTV; Electronic Arts Frees Up Sims Virtual World; Swanni Says That TV Viewers Want Simple Solutions That Work; Do Google Searches Hinder YouTube Traffic?</media:description>
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            <title>03-10-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-10-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775003.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 141</p><p>PredictAd Drops Contextual Ads Within Search Box; Nielsen Delivers Good News To Mobile Marketers; Federal Product Placement Inquiry Forestalled; Brandvertiser Firebrand Looks To Be Flaming Out.</p>]]></description>
            <category>advertainment</category><category>advertising</category><category>branded</category><category>brandvertising</category><category>direct</category><category>fcc</category><category>firebrand</category><category>hawthorne</category><category>kevin</category><category>local</category><category>marketing</category><category>martin</category><category>mobile</category><category>nielsen</category><category>placement</category><category>predictad</category><category>product</category><category>response</category><category>search</category><category>videoactive</category>
            <link>http://revver.com/video/775003/03-10-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-10-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">PredictAd Drops Contextual Ads Within Search Box; Nielsen Delivers Good News To Mobile Marketers; Federal Product Placement Inquiry Forestalled; Brandvertiser Firebrand Looks To Be Flaming Out.</media:text>

            <media:description type="plain">PredictAd Drops Contextual Ads Within Search Box; Nielsen Delivers Good News To Mobile Marketers; Federal Product Placement Inquiry Forestalled; Brandvertiser Firebrand Looks To Be Flaming Out.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/775003/03-10-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=775003" duration="141" medium="video" type="application/x-shockwave-flash"></media:content>

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            <title>03-11-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-11-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775014.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 136</p><p>Asterpix Automates Online Advertising Hot Spots; Mobile Users Will Trade Ad Views For Discounts; Direct Marketing Association Says Email Still Top ROI Tactic; D-Box Home Theater Chair Will Move You With Blu-Ray.</p>]]></description>
            <category>6th</category><category>advertising</category><category>association</category><category>asterbot</category><category>asterpix</category><category>blu-ray</category><category>box</category><category>chair</category><category>d-box</category><category>day</category><category>direct</category><category>discount</category><category>dma</category><category>email</category><category>hawaii</category><category>hawthorne</category><category>home</category><category>hot</category><category>hyperlinks</category><category>incentivize</category><category>marketing</category><category>mobile</category><category>nielsen</category><category>roi</category><category>set</category><category>spots</category><category>theater</category><category>top</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/775014/03-11-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-11-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Asterpix Automates Online Advertising Hot Spots; Mobile Users Will Trade Ad Views For Discounts; Direct Marketing Association Says Email Still Top ROI Tactic; D-Box Home Theater Chair Will Move You With Blu-Ray.</media:text>

            <media:description type="plain">Asterpix Automates Online Advertising Hot Spots; Mobile Users Will Trade Ad Views For Discounts; Direct Marketing Association Says Email Still Top ROI Tactic; D-Box Home Theater Chair Will Move You With Blu-Ray.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/775014/03-11-2008-hawthorne-videoactive-report/"></media:player>
            
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            <media:credit>Videoactive</media:credit>
            <media:category>6th advertising association asterbot asterpix blu-ray box chair d-box day direct discount dma email hawaii hawthorne home hot hyperlinks incentivize marketing mobile nielsen roi set spots theater top video videoactive</media:category>
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            <title>03-12-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 15:46:21 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-12-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/775025.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 15:46:21 -0800<br />Duration: 127</p><p>Los Angeles Times Uses Billboards To Lure Subscribers; NBC Learns That Online Ads Are Stickier Than Television Counterparts; DoubleClick Opens Up Network To Hi-Def Ads; Online Ad Types Can Be More Annoying Than Instructive.</p>]]></description>
            <category>advertising</category><category>angeles</category><category>annoying</category><category>direct</category><category>doubleclick</category><category>hawthorne</category><category>hd</category><category>hi-def</category><category>los</category><category>marketing</category><category>mini-cooper</category><category>nbc</category><category>online</category><category>resolution</category><category>rewind</category><category>signage</category><category>stickiness</category><category>subscribers</category><category>times</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/775025/03-12-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-12-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Los Angeles Times Uses Billboards To Lure Subscribers; NBC Learns That Online Ads Are Stickier Than Television Counterparts; DoubleClick Opens Up Network To Hi-Def Ads; Online Ad Types Can Be More Annoying Than Instructive.</media:text>

            <media:description type="plain">Los Angeles Times Uses Billboards To Lure Subscribers; NBC Learns That Online Ads Are Stickier Than Television Counterparts; DoubleClick Opens Up Network To Hi-Def Ads; Online Ad Types Can Be More Annoying Than Instructive.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/775025/03-12-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=775025" duration="127" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
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            <title>03-03-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 28 Mar 2008 10:16:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="03-03-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/774196.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 28 Mar 2008 10:16:18 -0800<br />Duration: 140</p><p>GameStop Boosts Sales With Channel M Signage Network; MobiTV Says Mobile Campaigns Deliver Top Response; Saatchi Gmail Video Is Viral Done Right; YouTube Outage Reveals Offload Vulnerabilities.</p>]]></description>
            <category>advertising</category><category>backup</category><category>campaign</category><category>channelm</category><category>direct</category><category>gamestop</category><category>gmail</category><category>hawthorne</category><category>in-store</category><category>mobile</category><category>mobitv</category><category>network</category><category>online</category><category>pakistan</category><category>redundancy</category><category>response</category><category>saatchi</category><category>sales</category><category>signage</category><category>tv</category><category>video</category><category>videoactive</category><category>youtube</category>
            <link>http://revver.com/video/774196/03-03-2008-hawthorne-videoactive-report/</link>
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            <media:title>03-03-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">GameStop Boosts Sales With Channel M Signage Network; MobiTV Says Mobile Campaigns Deliver Top Response; Saatchi Gmail Video Is Viral Done Right; YouTube Outage Reveals Offload Vulnerabilities.</media:text>

            <media:description type="plain">GameStop Boosts Sales With Channel M Signage Network; MobiTV Says Mobile Campaigns Deliver Top Response; Saatchi Gmail Video Is Viral Done Right; YouTube Outage Reveals Offload Vulnerabilities.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/774196/03-03-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=774196" duration="140" medium="video" type="application/x-shockwave-flash"></media:content>

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            <title>02-29-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-29-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711686.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 119</p><p>TV Viewers Recall Ads They Skip With DVRs; Web Users Surf Internet Twice As Long As They Watch Television; NewsClipper Site Reveals Loopholes In Online Advertising Plans; Financial Times To Start Pricey New Social Network For Executives.</p>]]></description>
            <category>ad</category><category>advertising</category><category>appeal</category><category>direct</category><category>drlabs</category><category>dvr</category><category>embedded</category><category>financial</category><category>hawthorne</category><category>idg</category><category>media</category><category>multitasking</category><category>nbc</category><category>network</category><category>newsclipper</category><category>palmer</category><category>shelly</category><category>skipping</category><category>snob</category><category>social</category><category>times</category><category>videoactive</category><category>zapping</category>
            <link>http://revver.com/video/711686/02-29-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-29-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">TV Viewers Recall Ads They Skip With DVRs; Web Users Surf Internet Twice As Long As They Watch Television; NewsClipper Site Reveals Loopholes In Online Advertising Plans; Financial Times To Start Pricey New Social Network For Executives.</media:text>

            <media:description type="plain">TV Viewers Recall Ads They Skip With DVRs; Web Users Surf Internet Twice As Long As They Watch Television; NewsClipper Site Reveals Loopholes In Online Advertising Plans; Financial Times To Start Pricey New Social Network For Executives.</media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>02-15-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-15-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711558.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 128</p><p>The Same Six Percent Click Half The Ads; Chitika Launches Viral Branding Units; Brands Embrace Entertainment As Ad Vehicle; Featuring YouTube Videos In Own Content Boosts Sales. </p>]]></description>
            <category>a</category><category>advertising</category><category>banner</category><category>berries</category><category>branded</category><category>branding</category><category>chitika</category><category>click-through</category><category>comscore</category><category>entertainment</category><category>etail</category><category>home</category><category>in</category><category>interactive</category><category>kiss</category><category>media</category><category>metric</category><category>page</category><category>placement</category><category>pq</category><category>prince</category><category>product</category><category>response</category><category>sales</category><category>shari’s</category><category>this</category><category>unit</category><category>viral</category><category>week</category><category>youtube</category>
            <link>http://revver.com/video/711558/02-15-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-15-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">The Same Six Percent Click Half The Ads; Chitika Launches Viral Branding Units; Brands Embrace Entertainment As Ad Vehicle; Featuring YouTube Videos In Own Content Boosts Sales. </media:text>

            <media:description type="plain">The Same Six Percent Click Half The Ads; Chitika Launches Viral Branding Units; Brands Embrace Entertainment As Ad Vehicle; Featuring YouTube Videos In Own Content Boosts Sales. </media:description>
            <media:credit>Videoactive</media:credit>            
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            <title>02-18-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-18-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711567.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 133</p><p>Consumers Are Clamoring For Mobile TV; CNN Launches Citizen Journalism Site iReport; BLIP.tv’s Dina Kaplan Says Marketers Need Online Video Ad Standards; TurboTax Runs Humorous CGV Contest On YouTube.</p>]]></description>
            <category>advertising</category><category>beet.tv</category><category>blip.tv</category><category>cnn</category><category>contest</category><category>dina</category><category>direct.</category><category>ericsson</category><category>funny</category><category>hawthorne</category><category>ireport</category><category>kaplan</category><category>mobile</category><category>online</category><category>taxes</category><category>turbottax</category><category>tv</category><category>video</category><category>videoactive</category><category>youtube</category>
            <link>http://revver.com/video/711567/02-18-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-18-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Consumers Are Clamoring For Mobile TV; CNN Launches Citizen Journalism Site iReport; BLIP.tv’s Dina Kaplan Says Marketers Need Online Video Ad Standards; TurboTax Runs Humorous CGV Contest On YouTube.</media:text>

            <media:description type="plain">Consumers Are Clamoring For Mobile TV; CNN Launches Citizen Journalism Site iReport; BLIP.tv’s Dina Kaplan Says Marketers Need Online Video Ad Standards; TurboTax Runs Humorous CGV Contest On YouTube.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711567/02-18-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711567" duration="133" medium="video" type="application/x-shockwave-flash"></media:content>

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            <title>02-19-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-19-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711578.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 116</p><p>Reactrix Floorvertising Gets A Great Deal Of Consumer Attention; Congress Introduces Net Neutrality Bill; OverlayTV Launches With Big Brand Buy-In; Widgets Are Example Of Coming Branded Utility Trend.</p>]]></description>
            <category>advertising</category><category>amazon</category><category>bandwidth</category><category>branded</category><category>click-through</category><category>click-to-buy</category><category>direct</category><category>floor</category><category>hawthorne</category><category>hotspot</category><category>interaction</category><category>itunes</category><category>mall</category><category>net</category><category>neutrality</category><category>overlaytv</category><category>projection</category><category>reactrix</category><category>shopping</category><category>utilities</category><category>videoactive</category><category>walmart</category><category>widget</category>
            <link>http://revver.com/video/711578/02-19-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-19-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Reactrix Floorvertising Gets A Great Deal Of Consumer Attention; Congress Introduces Net Neutrality Bill; OverlayTV Launches With Big Brand Buy-In; Widgets Are Example Of Coming Branded Utility Trend.</media:text>

            <media:description type="plain">Reactrix Floorvertising Gets A Great Deal Of Consumer Attention; Congress Introduces Net Neutrality Bill; OverlayTV Launches With Big Brand Buy-In; Widgets Are Example Of Coming Branded Utility Trend.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711578/02-19-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711578" duration="116" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
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        </item><item>
            <title>02-20-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-20-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711590.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 124</p><p>Television Channels Hope News Crawls Keeps Viewers Glued To Their Sets; BlueTie Trades Free Office Software For Ad Views; Australia’s FOXTEL TO Sell Electronic Program Guide Ads; GestureTek Debuts Mobile Motion Control.</p>]]></description>
            <category>360</category><category>advertising</category><category>bluetie</category><category>box</category><category>camera</category><category>cnn</category><category>commercial</category><category>control</category><category>crawl</category><category>direct.</category><category>epg</category><category>espn</category><category>eyemobile</category><category>eyetoy</category><category>featuretisement</category><category>fox</category><category>foxtel</category><category>funcam</category><category>gesturetek</category><category>hawthorne</category><category>interactive</category><category>itv</category><category>live</category><category>mobile</category><category>msnbc</category><category>news</category><category>remote</category><category>set-top</category><category>videoactive</category><category>xbox</category>
            <link>http://revver.com/video/711590/02-20-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-20-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Television Channels Hope News Crawls Keeps Viewers Glued To Their Sets; BlueTie Trades Free Office Software For Ad Views; Australia’s FOXTEL TO Sell Electronic Program Guide Ads; GestureTek Debuts Mobile Motion Control.</media:text>

            <media:description type="plain">Television Channels Hope News Crawls Keeps Viewers Glued To Their Sets; BlueTie Trades Free Office Software For Ad Views; Australia’s FOXTEL TO Sell Electronic Program Guide Ads; GestureTek Debuts Mobile Motion Control.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711590/02-20-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711590" duration="124" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
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            <title>02-21-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-21-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711603.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 140</p><p>iPhone Searches Show How Devices Can Dictate Behavior; Nielsen Finds DVRs Not Yet A Big Ad Threat; Accenture Says That When Stores Disappoint, We Head Straight To The Web; Juice Salon Escalator Ad Ties Ad Form To Message.</p>]]></description>
            <category>accenture</category><category>ad</category><category>advertising</category><category>android</category><category>brick</category><category>direct.</category><category>dvr</category><category>escalator</category><category>hairstyle</category><category>hawthorne</category><category>iphone</category><category>juice</category><category>mobile</category><category>mortar</category><category>nielsen</category><category>online</category><category>out-of-home</category><category>salon</category><category>search</category><category>shopping</category><category>skipping</category><category>videoactive</category>
            <link>http://revver.com/video/711603/02-21-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-21-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">iPhone Searches Show How Devices Can Dictate Behavior; Nielsen Finds DVRs Not Yet A Big Ad Threat; Accenture Says That When Stores Disappoint, We Head Straight To The Web; Juice Salon Escalator Ad Ties Ad Form To Message.</media:text>

            <media:description type="plain">iPhone Searches Show How Devices Can Dictate Behavior; Nielsen Finds DVRs Not Yet A Big Ad Threat; Accenture Says That When Stores Disappoint, We Head Straight To The Web; Juice Salon Escalator Ad Ties Ad Form To Message.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711603/02-21-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711603" duration="140" medium="video" type="application/x-shockwave-flash"></media:content>

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        </item><item>
            <title>02-22-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-22-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711618.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 114</p><p>KnickerPickers Reveals Hot Model For Online Shopping; Samsung Set Top Boxes Link To The Web With See’N’Search; CNet TV Adds Video Advertising Overlays; TRA Creates Consumer Profiles With Set Top Box Data And Grocery Store Loyalty Cards.</p>]]></description>
            <category>accountability</category><category>advertising</category><category>box</category><category>card</category><category>closed-captioning</category><category>contextual</category><category>direct.</category><category>grocery</category><category>hawthorne</category><category>interactive</category><category>knickerpickers</category><category>lingerie</category><category>loyalty</category><category>overlay</category><category>roi</category><category>seensearch</category><category>set-top</category><category>shopping</category><category>store</category><category>targeting</category><category>true</category><category>video</category><category>videoactive</category>
            <link>http://revver.com/video/711618/02-22-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-22-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">KnickerPickers Reveals Hot Model For Online Shopping; Samsung Set Top Boxes Link To The Web With See’N’Search; CNet TV Adds Video Advertising Overlays; TRA Creates Consumer Profiles With Set Top Box Data And Grocery Store Loyalty Cards.</media:text>

            <media:description type="plain">KnickerPickers Reveals Hot Model For Online Shopping; Samsung Set Top Boxes Link To The Web With See’N’Search; CNet TV Adds Video Advertising Overlays; TRA Creates Consumer Profiles With Set Top Box Data And Grocery Store Loyalty Cards.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711618/02-22-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711618" duration="114" medium="video" type="application/x-shockwave-flash"></media:content>

            <media:credit>Videoactive</media:credit>
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            <title>02-25-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-25-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711635.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 148</p><p>VideoEgg Sells Engagement Not Eyeballs With AdFrames; Forrester Research Says Marketers Ambivalent Toward TV Advertising; Cox Cable Tests TV Banner Ads With RE/MAX; LocaModa And Clear Channel Team Up For Big Times Square Interactive Signage.</p>]]></description>
            <category>adframes</category><category>advertising</category><category>banner</category><category>demand</category><category>digital</category><category>direct.</category><category>dynamic</category><category>embed</category><category>gaming</category><category>hawthorne</category><category>interactive</category><category>interactivity</category><category>jumble</category><category>locamoda</category><category>mobile</category><category>mouseover</category><category>navic</category><category>on</category><category>out-of-home</category><category>per-per-action</category><category>pickpocket</category><category>re/max</category><category>realty</category><category>screen</category><category>signage</category><category>television</category><category>video</category><category>videoactive</category><category>videoegg</category><category>vod</category>
            <link>http://revver.com/video/711635/02-25-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-25-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">VideoEgg Sells Engagement Not Eyeballs With AdFrames; Forrester Research Says Marketers Ambivalent Toward TV Advertising; Cox Cable Tests TV Banner Ads With RE/MAX; LocaModa And Clear Channel Team Up For Big Times Square Interactive Signage.</media:text>

            <media:description type="plain">VideoEgg Sells Engagement Not Eyeballs With AdFrames; Forrester Research Says Marketers Ambivalent Toward TV Advertising; Cox Cable Tests TV Banner Ads With RE/MAX; LocaModa And Clear Channel Team Up For Big Times Square Interactive Signage.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711635/02-25-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711635" duration="148" medium="video" type="application/x-shockwave-flash"></media:content>

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            <title>02-26-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-26-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711659.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 125</p><p>Relevantis Puts Advertising On The Map; Ad Space Mall Network Attracts Big Brands; Advertisers Leery Of Online Metrics; Budweiser Tries Advergaming On DISH Network.</p>]]></description>
            <category>accountability</category><category>adspace</category><category>advertising</category><category>applications</category><category>beerleaders</category><category>budweiser</category><category>cnet</category><category>coca-cola</category><category>commercial</category><category>comscore</category><category>digital</category><category>dish</category><category>ford</category><category>interactive</category><category>mall</category><category>map</category><category>measurement</category><category>metrics</category><category>mobile</category><category>navy</category><category>network</category><category>nielsen</category><category>online</category><category>recall</category><category>relevantis</category><category>secret</category><category>signage</category><category>soccer</category><category>u.s.</category><category>victoria’s</category>
            <link>http://revver.com/video/711659/02-26-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-26-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Relevantis Puts Advertising On The Map; Ad Space Mall Network Attracts Big Brands; Advertisers Leery Of Online Metrics; Budweiser Tries Advergaming On DISH Network.</media:text>

            <media:description type="plain">Relevantis Puts Advertising On The Map; Ad Space Mall Network Attracts Big Brands; Advertisers Leery Of Online Metrics; Budweiser Tries Advergaming On DISH Network.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711659/02-26-2008-hawthorne-videoactive-report/"></media:player>
            
            <media:content url="http://flash.revver.com/player/1.0/player.swf?mediaId=711659" duration="125" medium="video" type="application/x-shockwave-flash"></media:content>

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            <media:rating>nonadult</media:rating>
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        </item><item>
            <title>02-27-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-27-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711677.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:46:18 -0800<br />Duration: 137</p><p>Emotiv Systems Neuro Headsets May Someday Lead To Think-To-Buy Platforms; Immersive 360 Degree Surfing Videos Energize Red Bull Website; Old TV Shows Provide New Homes For Advertising Online; DRTV Short Form Billings Set A New Record.</p>]]></description>
            <category>advertising</category><category>bull</category><category>direct</category><category>direct.</category><category>drtv</category><category>emergency</category><category>emotiv</category><category>gallery</category><category>hawthorne</category><category>headset</category><category>intelligence</category><category>kojak</category><category>macgyver</category><category>marketing.</category><category>media</category><category>neuro</category><category>night</category><category>online</category><category>red</category><category>response</category><category>star</category><category>strike</category><category>surfing</category><category>think-to-buy</category><category>tns</category><category>trek</category><category>twilight</category><category>videoactive</category><category>writers</category><category>zone</category>
            <link>http://revver.com/video/711677/02-27-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-27-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Emotiv Systems Neuro Headsets May Someday Lead To Think-To-Buy Platforms; Immersive 360 Degree Surfing Videos Energize Red Bull Website; Old TV Shows Provide New Homes For Advertising Online; DRTV Short Form Billings Set A New Record.</media:text>

            <media:description type="plain">Emotiv Systems Neuro Headsets May Someday Lead To Think-To-Buy Platforms; Immersive 360 Degree Surfing Videos Energize Red Bull Website; Old TV Shows Provide New Homes For Advertising Online; DRTV Short Form Billings Set A New Record.</media:description>
            <media:credit>Videoactive</media:credit>            
            <media:player url="http://revver.com/video/711677/02-27-2008-hawthorne-videoactive-report/"></media:player>
            
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            <title>02-13-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:16:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-13-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711522.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:16:17 -0800<br />Duration: 139</p><p>Britain’s Free Phone Provider Blyk Rings Up Big Response; Real Networks Reveals Casual Gamers Trade Ad Views For Free Game Play; 25 Percent Of Prime-Time TV Is Time-Shifted; Six Flags Digital Signage Curbs Line Fatigue.</p>]]></description>
            <category>advertising</category><category>bluetooth</category><category>blyk</category><category>casual</category><category>digital</category><category>direct.</category><category>dvr</category><category>flags</category><category>games</category><category>gaming</category><category>group</category><category>hawthorne</category><category>in-game</category><category>interactive</category><category>line</category><category>mobile</category><category>online</category><category>pvr</category><category>research</category><category>shifting</category><category>signage</category><category>six</category><category>solutions</category><category>time</category><category>tv</category><category>video</category><category>videoactive</category><category>waiting</category>
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                <media:text type="plain">Britain’s Free Phone Provider Blyk Rings Up Big Response; Real Networks Reveals Casual Gamers Trade Ad Views For Free Game Play; 25 Percent Of Prime-Time TV Is Time-Shifted; Six Flags Digital Signage Curbs Line Fatigue.</media:text>

            <media:description type="plain">Britain’s Free Phone Provider Blyk Rings Up Big Response; Real Networks Reveals Casual Gamers Trade Ad Views For Free Game Play; 25 Percent Of Prime-Time TV Is Time-Shifted; Six Flags Digital Signage Curbs Line Fatigue.</media:description>
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            <title>02-14-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 12:16:17 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-14-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711531.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 12:16:17 -0800<br />Duration: 131</p><p>Ad Opportunities Abound With Comcast Purchase of Vehix; gDiapers Doubles Revenue In Part Thanks To Modestly-Priced Online Video; Email Newsletters Help Busy Executives Manage Information Overload; Ad Agencies Should Limit Mixed Messages.</p>]]></description>
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                <media:text type="plain">Ad Opportunities Abound With Comcast Purchase of Vehix; gDiapers Doubles Revenue In Part Thanks To Modestly-Priced Online Video; Email Newsletters Help Busy Executives Manage Information Overload; Ad Agencies Should Limit Mixed Messages.</media:text>

            <media:description type="plain">Ad Opportunities Abound With Comcast Purchase of Vehix; gDiapers Doubles Revenue In Part Thanks To Modestly-Priced Online Video; Email Newsletters Help Busy Executives Manage Information Overload; Ad Agencies Should Limit Mixed Messages.</media:description>
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            <title>02-11-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 11:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-11-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711513.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 11:46:18 -0800<br />Duration: 139</p><p>Kraft Asks Adam And Tyler To Sell Cream Cheese; Liquidus Wants To Create 150,000 Customized Video Ads Weekly; Barflies To Launch Webisodes With Aftermarketing In Mind; Bar Trivia The Star In Online Reality Show Buzzed.</p>]]></description>
            <category>adamandtyler</category><category>advertising</category><category>barflies</category><category>buzzed</category><category>cheese</category><category>classifieds</category><category>cream</category><category>customize</category><category>direct</category><category>distribution</category><category>foreign</category><category>hawthorne</category><category>kraft</category><category>liquidus</category><category>metacafe</category><category>online</category><category>placement</category><category>product</category><category>video</category><category>videoactive</category><category>webisode</category>
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                <media:text type="plain">Kraft Asks Adam And Tyler To Sell Cream Cheese; Liquidus Wants To Create 150,000 Customized Video Ads Weekly; Barflies To Launch Webisodes With Aftermarketing In Mind; Bar Trivia The Star In Online Reality Show Buzzed.</media:text>

            <media:description type="plain">Kraft Asks Adam And Tyler To Sell Cream Cheese; Liquidus Wants To Create 150,000 Customized Video Ads Weekly; Barflies To Launch Webisodes With Aftermarketing In Mind; Bar Trivia The Star In Online Reality Show Buzzed.</media:description>
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            <title>02-12-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Fri, 29 Feb 2008 11:46:18 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-12-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/711517.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Fri, 29 Feb 2008 11:46:18 -0800<br />Duration: 126</p><p>Murdoch Decides To Leave Up Wall Street Journal Subscription Content Firewall; The Atlantic Opens Up Magazine’s Website Content For All; Online Video Veterans Create New How-To Website; Princess Cruise Lines Search For Greatest Romantic.</p>]]></description>
            <category>ad</category><category>advertising</category><category>andrew</category><category>are</category><category>atlantic</category><category>bennet</category><category>content</category><category>cruise</category><category>fallows</category><category>firewall</category><category>gavin</category><category>goldman</category><category>howcast</category><category>james</category><category>journal</category><category>lines</category><category>mcleod</category><category>murdoch</category><category>princess</category><category>rupert</category><category>ruth</category><category>sachs</category><category>street</category><category>subscriber</category><category>sullivan</category><category>supported</category><category>wall</category><category>westheimer</category><category>wsj</category><category>you</category>
            <link>http://revver.com/video/711517/02-12-2008-hawthorne-videoactive-report/</link>
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                <media:text type="plain">Murdoch Decides To Leave Up Wall Street Journal Subscription Content Firewall; The Atlantic Opens Up Magazine’s Website Content For All; Online Video Veterans Create New How-To Website; Princess Cruise Lines Search For Greatest Romantic.</media:text>

            <media:description type="plain">Murdoch Decides To Leave Up Wall Street Journal Subscription Content Firewall; The Atlantic Opens Up Magazine’s Website Content For All; Online Video Veterans Create New How-To Website; Princess Cruise Lines Search For Greatest Romantic.</media:description>
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            <title>02-28-2008 Hawthorne Videoactive Report</title>            
            <pubDate>Wed, 27 Feb 2008 17:16:16 -0800</pubDate>            
            <description><![CDATA[<img width="120" alt="02-28-2008 Hawthorne Videoactive Report" height="90" src="http://frame.revver.com/frame/120x90/707844.jpg" /><p>Author: <a href="http://revver.com/u/Videoactive/">Videoactive</a><br />Added: Wed, 27 Feb 2008 17:16:16 -0800<br />Duration: 130</p><p>Engagement Mapping To Give Microsoft Ad Answers; HSN Embraces Interactive Ads Via Satellite; Study Shows Consumers Hate Media Trickery; Dunkin Donuts Runs UGV Channel, But Why?</p>]]></description>
            <category>advertising</category><category>america</category><category>cards</category><category>citi</category><category>click</category><category>coffee</category><category>decision</category><category>direct</category><category>dish</category><category>donuts</category><category>dunkin</category><category>engagement</category><category>hawthorne</category><category>home</category><category>hsn</category><category>interactive</category><category>mapping</category><category>microsoft</category><category>monster</category><category>on</category><category>online</category><category>purchase</category><category>roi</category><category>runs</category><category>shopping</category><category>spring</category><category>tracking</category><category>video</category><category>videoactive</category><category>youtube</category>
            <link>http://revver.com/video/707844/02-28-2008-hawthorne-videoactive-report/</link>
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            <media:title>02-28-2008 Hawthorne Videoactive Report</media:title>            
            
                <media:text type="plain">Engagement Mapping To Give Microsoft Ad Answers; HSN Embraces Interactive Ads Via Satellite; Study Shows Consumers Hate Media Trickery; Dunkin Donuts Runs UGV Channel, But Why?</media:text>

            <media:description type="plain">Engagement Mapping To Give Microsoft Ad Answers; HSN Embraces Interactive Ads Via Satellite; Study Shows Consumers Hate Media Trickery; Dunkin Donuts Runs UGV Channel, But Why?</media:description>
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