Author: adcouncil
Added: Fri, 02 Oct 2009 14:33:00 -0800
Duration: 0

In an effort to raise awareness of the risks of uncontrolled diabetes and help patients take the first step toward staying healthy, the Ad Council has partnered with the American Diabetes Association (ADA), the American Association of Diabetes Educators (AADE), and the National Council of La Raza (NCLR) to make diabetes patients more aware of their true risk for certain diabetes-related complications. The campaign encourages adult patients with Type 1 and Type 2 diabetes to speak with their healthcare providers about how to successfully managing their health and reduce the risk of heart attack and stroke. The English language PSAs direct patients to visit DiabetesActNow.org and the Spanish language PSAs encourage patients to visit DiabetesActuaYa.org or call 1800-533-9623 to get simple answers and learn easy actions to help avoid complications such as heart attack and stroke. Websites: GM: www.DiabetesActNow.org Hispanic: www.DiabetesActuaYa.org

Author: adcouncil
Added: Fri, 02 Oct 2009 14:33:00 -0800
Duration: 0

In an effort to raise awareness of the risks of uncontrolled diabetes and help patients take the first step toward staying healthy, the Ad Council has partnered with the American Diabetes Association (ADA), the American Association of Diabetes Educators (AADE), and the National Council of La Raza (NCLR) to make diabetes patients more aware of their true risk for certain diabetes-related complications. The campaign encourages adult patients with Type 1 and Type 2 diabetes to speak with their healthcare providers about how to successfully managing their health and reduce the risk of heart attack and stroke. The English language PSAs direct patients to visit DiabetesActNow.org and the Spanish language PSAs encourage patients to visit DiabetesActuaYa.org or call 1800-533-9623 to get simple answers and learn easy actions to help avoid complications such as heart attack and stroke. Websites: GM: www.DiabetesActNow.org Hispanic: www.DiabetesActuaYa.org

Author: adcouncil
Added: Thu, 01 Oct 2009 07:49:46 -0800
Duration: 0

In an effort to raise awareness of the risks of uncontrolled diabetes and help patients take the first step toward staying healthy, the Ad Council has partnered with the American Diabetes Association (ADA), the American Association of Diabetes Educators (AADE), and the National Council of La Raza (NCLR) to make diabetes patients more aware of their true risk for certain diabetes-related complications. The campaign encourages adult patients with Type 1 and Type 2 diabetes to speak with their healthcare providers about how to successfully managing their health and reduce the risk of heart attack and stroke. The English language PSAs direct patients to visit DiabetesActNow.org and the Spanish language PSAs encourage patients to visit DiabetesActuaYa.org or call 1800-533-9623 to get simple answers and learn easy actions to help avoid complications such as heart attack and stroke. Websites: GM: www.DiabetesActNow.org Hispanic: www.DiabetesActuaYa.org

Author: adcouncil
Added: Thu, 01 Oct 2009 07:49:46 -0800
Duration: 0

In an effort to raise awareness of the risks of uncontrolled diabetes and help patients take the first step toward staying healthy, the Ad Council has partnered with the American Diabetes Association (ADA), the American Association of Diabetes Educators (AADE), and the National Council of La Raza (NCLR) to make diabetes patients more aware of their true risk for certain diabetes-related complications. The campaign encourages adult patients with Type 1 and Type 2 diabetes to speak with their healthcare providers about how to successfully managing their health and reduce the risk of heart attack and stroke. The English language PSAs direct patients to visit DiabetesActNow.org and the Spanish language PSAs encourage patients to visit DiabetesActuaYa.org or call 1800-533-9623 to get simple answers and learn easy actions to help avoid complications such as heart attack and stroke. Websites: GM: www.DiabetesActNow.org Hispanic: www.DiabetesActuaYa.org

Author: adcouncil
Added: Wed, 30 Sep 2009 18:49:38 -0800
Duration: 0

Presently, most people do not obtain their pets from shelters, but rather from pet stores, the Internet, friends, breeders or other sources. In an effort to change this trend, The Shelter Pet Project is designed to encourage pet lovers throughout the country to make shelters and rescue groups the first place they turn to when acquiring companion animals. Campaign ads use humor to give shelter pets a voice and break down negative stereotypes; contrary to popular beliefs, animals most frequently find themselves in shelters due to owner-related issues. At the www.theshelterpetproject.org users will find information about how to adopt from a shelter, as well as a fun matching tool designed to help potential pet owners identify traits to look for in an animal. Based on results, it will even supply a list of suitable pets avilable in local shelters. Other fun and interactive tools are also available, all in an effort to significantly increase the rate of pet adoption.

Author: adcouncil
Added: Wed, 30 Sep 2009 18:49:38 -0800
Duration: 0

Presently, most people do not obtain their pets from shelters, but rather from pet stores, the Internet, friends, breeders or other sources. In an effort to change this trend, The Shelter Pet Project is designed to encourage pet lovers throughout the country to make shelters and rescue groups the first place they turn to when acquiring companion animals. Campaign ads use humor to give shelter pets a voice and break down negative stereotypes; contrary to popular beliefs, animals most frequently find themselves in shelters due to owner-related issues. At the www.theshelterpetproject.org users will find information about how to adopt from a shelter, as well as a fun matching tool designed to help potential pet owners identify traits to look for in an animal. Based on results, it will even supply a list of suitable pets avilable in local shelters. Other fun and interactive tools are also available, all in an effort to significantly increase the rate of pet adoption.

Author: adcouncil
Added: Tue, 23 Jun 2009 06:52:40 -0800
Duration: 0

More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.

Author: adcouncil
Added: Tue, 23 Jun 2009 06:52:40 -0800
Duration: 0

More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.

Author: adcouncil
Added: Tue, 23 Jun 2009 06:52:40 -0800
Duration: 0

More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.

Author: adcouncil
Added: Mon, 22 Jun 2009 03:57:27 -0800
Duration: 0

The average kid is provided insufficient time to learn and experience the arts. This PSA campaign was created to increase involvement in championing arts education both in and out of school. The newest PSAs use the popular Disney Little Einsteins™ characters to inspire children to play music, dance, and draw with their friends and family. The Arts: Allow kids to express themselves creatively and bolster their self-confidence. Teach kids to be more tolerant and open. Improve kids’ overall academic performance. Show that kids actively engaged in arts education are likely to have higher SAT scores than those with little to no arts involvement. Develop skills needed by the 21st century workforce: critical thinking, creative problem solving, effective communication, team work and more. Keep students engaged in school and less likely to drop out. Parents are encouraged to visit www.AmericansForTheArts.org for 10 simple ways to get more art in their kids’ lives.

Author: adcouncil
Added: Mon, 22 Jun 2009 03:57:27 -0800
Duration: 0

The average kid is provided insufficient time to learn and experience the arts. This PSA campaign was created to increase involvement in championing arts education both in and out of school. The newest PSAs use the popular Disney Little Einsteins™ characters to inspire children to play music, dance, and draw with their friends and family. The Arts: Allow kids to express themselves creatively and bolster their self-confidence. Teach kids to be more tolerant and open. Improve kids’ overall academic performance. Show that kids actively engaged in arts education are likely to have higher SAT scores than those with little to no arts involvement. Develop skills needed by the 21st century workforce: critical thinking, creative problem solving, effective communication, team work and more. Keep students engaged in school and less likely to drop out. Parents are encouraged to visit www.AmericansForTheArts.org for 10 simple ways to get more art in their kids’ lives.

Author: adcouncil
Added: Sun, 21 Jun 2009 04:32:46 -0800
Duration: 0

The average kid is provided insufficient time to learn and experience the arts. This PSA campaign was created to increase involvement in championing arts education both in and out of school. The newest PSAs use the popular Disney Little Einsteins™ characters to inspire children to play music, dance, and draw with their friends and family. The Arts: Allow kids to express themselves creatively and bolster their self-confidence. Teach kids to be more tolerant and open. Improve kids’ overall academic performance. Show that kids actively engaged in arts education are likely to have higher SAT scores than those with little to no arts involvement. Develop skills needed by the 21st century workforce: critical thinking, creative problem solving, effective communication, team work and more. Keep students engaged in school and less likely to drop out. Parents are encouraged to visit www.AmericansForTheArts.org for 10 simple ways to get more art in their kids’ lives.

Author: adcouncil
Added: Sun, 21 Jun 2009 04:32:46 -0800
Duration: 0

The average kid is provided insufficient time to learn and experience the arts. This PSA campaign was created to increase involvement in championing arts education both in and out of school. The newest PSAs use the popular Disney Little Einsteins™ characters to inspire children to play music, dance, and draw with their friends and family. The Arts: Allow kids to express themselves creatively and bolster their self-confidence. Teach kids to be more tolerant and open. Improve kids’ overall academic performance. Show that kids actively engaged in arts education are likely to have higher SAT scores than those with little to no arts involvement. Develop skills needed by the 21st century workforce: critical thinking, creative problem solving, effective communication, team work and more. Keep students engaged in school and less likely to drop out. Parents are encouraged to visit www.AmericansForTheArts.org for 10 simple ways to get more art in their kids’ lives.

Author: adcouncil
Added: Sun, 14 Jun 2009 09:52:53 -0800
Duration: 0

Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. These new, heartwarming PSAs illustrate that parents do not need to be “perfect” to become a parent to a teen from foster care. The PSAs take a look at some of the ordinary situations that parents experience everyday with their children, thus reinforcing the notion that it is these moments that really count. The public service ads end with the tagline, "You don't have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you.” The PSAs direct audiences to visit www.adoptuskids.org or call 1-888-200-4005 for important, accurate information about the foster care system and the adoption process.

Author: adcouncil
Added: Sun, 14 Jun 2009 09:52:53 -0800
Duration: 0

Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. These new, heartwarming PSAs illustrate that parents do not need to be “perfect” to become a parent to a teen from foster care. The PSAs take a look at some of the ordinary situations that parents experience everyday with their children, thus reinforcing the notion that it is these moments that really count. The public service ads end with the tagline, "You don't have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you.” The PSAs direct audiences to visit www.adoptuskids.org or call 1-888-200-4005 for important, accurate information about the foster care system and the adoption process.

Author: adcouncil
Added: Sun, 14 Jun 2009 09:52:53 -0800
Duration: 0

Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. These new, heartwarming PSAs illustrate that parents do not need to be “perfect” to become a parent to a teen from foster care. The PSAs take a look at some of the ordinary situations that parents experience everyday with their children, thus reinforcing the notion that it is these moments that really count. The public service ads end with the tagline, "You don't have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you.” The PSAs direct audiences to visit www.adoptuskids.org or call 1-888-200-4005 for important, accurate information about the foster care system and the adoption process.

Author: adcouncil
Added: Sun, 14 Jun 2009 09:52:53 -0800
Duration: 0

Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. These new, heartwarming PSAs illustrate that parents do not need to be “perfect” to become a parent to a teen from foster care. The PSAs take a look at some of the ordinary situations that parents experience everyday with their children, thus reinforcing the notion that it is these moments that really count. The public service ads end with the tagline, "You don't have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you.” The PSAs direct audiences to visit www.adoptuskids.org or call 1-888-200-4005 for important, accurate information about the foster care system and the adoption process.

Author: adcouncil
Added: Sun, 14 Jun 2009 09:52:53 -0800
Duration: 0

Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. These new, heartwarming PSAs illustrate that parents do not need to be “perfect” to become a parent to a teen from foster care. The PSAs take a look at some of the ordinary situations that parents experience everyday with their children, thus reinforcing the notion that it is these moments that really count. The public service ads end with the tagline, "You don't have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you.” The PSAs direct audiences to visit www.adoptuskids.org or call 1-888-200-4005 for important, accurate information about the foster care system and the adoption process.

Author: adcouncil
Added: Sun, 14 Jun 2009 09:52:53 -0800
Duration: 0

Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. The Adoption Spanish-language campaign first launched in April 2005 and also aims to raise awareness of the number of children waiting to be adopted. Among waiting children, 20% are Hispanic. New PSAs have been developed for the campaign that highlight special, yet everyday moments that families share together. The PSAs also showcase the benefits and fulfillment that adoption through foster care can bring. The PSAs poignantly end with the tagline “Complete a life, complete your own.” The PSAs direct audiences to visit www.adopte1.org or 1-877-ADOPTE1 for important, accurate information about the foster care system and the adoption process.

Author: adcouncil
Added: Sun, 14 Jun 2009 09:52:53 -0800
Duration: 0

Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. The Adoption Spanish-language campaign first launched in April 2005 and also aims to raise awareness of the number of children waiting to be adopted. Among waiting children, 20% are Hispanic. New PSAs have been developed for the campaign that highlight special, yet everyday moments that families share together. The PSAs also showcase the benefits and fulfillment that adoption through foster care can bring. The PSAs poignantly end with the tagline “Complete a life, complete your own.” The PSAs direct audiences to visit www.adopte1.org or 1-877-ADOPTE1 for important, accurate information about the foster care system and the adoption process.

Author: adcouncil
Added: Sun, 14 Jun 2009 09:52:53 -0800
Duration: 0

Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. The Adoption Spanish-language campaign first launched in April 2005 and also aims to raise awareness of the number of children waiting to be adopted. Among waiting children, 20% are Hispanic. New PSAs have been developed for the campaign that highlight special, yet everyday moments that families share together. The PSAs also showcase the benefits and fulfillment that adoption through foster care can bring. The PSAs poignantly end with the tagline “Complete a life, complete your own.” The PSAs direct audiences to visit www.adopte1.org or 1-877-ADOPTE1 for important, accurate information about the foster care system and the adoption process.

Author: adcouncil
Added: Sun, 14 Jun 2009 09:52:53 -0800
Duration: 0

Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. The Adoption Spanish-language campaign first launched in April 2005 and also aims to raise awareness of the number of children waiting to be adopted. Among waiting children, 20% are Hispanic. New PSAs have been developed for the campaign that highlight special, yet everyday moments that families share together. The PSAs also showcase the benefits and fulfillment that adoption through foster care can bring. The PSAs poignantly end with the tagline “Complete a life, complete your own.” The PSAs direct audiences to visit www.adopte1.org or 1-877-ADOPTE1 for important, accurate information about the foster care system and the adoption process.

Author: adcouncil
Added: Thu, 28 May 2009 20:33:21 -0800
Duration: 0

Novel influenza A (H1N1) is a new flu virus of swine origin that was first detected in April, 2009. As this virus spreads from person-to-person, it is sparking outbreaks of influenza-like illness in the United States and internationally. It’s thought that novel influenza A (H1N1) flu spreads the same way that regular seasonal influenza viruses spread, that is, mainly through the coughs and sneezes of infected people. Simple healthy habits can help prevent the spread of these flu viruses as well as other infectious diseases. Such habits are the focus of these timely public service advertisements targeting children and their parents. The campaign features Sesame Street’s Elmo and Gordon and instructs children on easy ways to stay healthy, focusing on how they should properly wash their hands, avoid touching their mouth, eyes and nose, and sneeze into the bend of their arm. Parents and children can find more information on how to stay healthy and avoid the flu at www.cdc.gov.

Author: adcouncil
Added: Thu, 28 May 2009 20:33:21 -0800
Duration: 0

Novel influenza A (H1N1) is a new flu virus of swine origin that was first detected in April, 2009. As this virus spreads from person-to-person, it is sparking outbreaks of influenza-like illness in the United States and internationally. It’s thought that novel influenza A (H1N1) flu spreads the same way that regular seasonal influenza viruses spread, that is, mainly through the coughs and sneezes of infected people. Simple healthy habits can help prevent the spread of these flu viruses as well as other infectious diseases. Such habits are the focus of these timely public service advertisements targeting children and their parents. The campaign features Sesame Street’s Elmo and Gordon and instructs children on easy ways to stay healthy, focusing on how they should properly wash their hands, avoid touching their mouth, eyes and nose, and sneeze into the bend of their arm. Parents and children can find more information on how to stay healthy and avoid the flu at www.cdc.gov.

Author: adcouncil
Added: Thu, 28 May 2009 20:33:21 -0800
Duration: 0

Novel influenza A (H1N1) is a new flu virus of swine origin that was first detected in April, 2009. As this virus spreads from person-to-person, it is sparking outbreaks of influenza-like illness in the United States and internationally. It’s thought that novel influenza A (H1N1) flu spreads the same way that regular seasonal influenza viruses spread, that is, mainly through the coughs and sneezes of infected people. Simple healthy habits can help prevent the spread of these flu viruses as well as other infectious diseases. Such habits are the focus of these timely public service advertisements targeting children and their parents. The campaign features Sesame Street’s Elmo and Gordon and instructs children on easy ways to stay healthy, focusing on how they should properly wash their hands, avoid touching their mouth, eyes and nose, and sneeze into the bend of their arm. Parents and children can find more information on how to stay healthy and avoid the flu at www.cdc.gov.

Author: adcouncil
Added: Thu, 28 May 2009 20:33:21 -0800
Duration: 0

Novel influenza A (H1N1) is a new flu virus of swine origin that was first detected in April, 2009. As this virus spreads from person-to-person, it is sparking outbreaks of influenza-like illness in the United States and internationally. It’s thought that novel influenza A (H1N1) flu spreads the same way that regular seasonal influenza viruses spread, that is, mainly through the coughs and sneezes of infected people. Simple healthy habits can help prevent the spread of these flu viruses as well as other infectious diseases. Such habits are the focus of these timely public service advertisements targeting children and their parents. The campaign features Sesame Street’s Elmo and Gordon and instructs children on easy ways to stay healthy, focusing on how they should properly wash their hands, avoid touching their mouth, eyes and nose, and sneeze into the bend of their arm. Parents and children can find more information on how to stay healthy and avoid the flu at www.cdc.gov.

Author: adcouncil
Added: Tue, 12 May 2009 13:52:33 -0800
Duration: 0

Of the 1.7 million veterans who have served in Iraq or Afghanistan, nearly one third are suffering from Post Traumatic Stress Disorder, depression or Traumatic Brain Injury. Research shows that many veterans avoid seeking help because of the stigma associated with treatment or fear of being diagnosed with a mental illness. Untreated mental health conditions can lead to other debilitating problems in the veterans’ community including high rates of unemployment, suicide, homelessness, substance abuse, divorce, and child abuse. Those who do seek help often cite their family as the catalyst for support. Yet, many families today do not know how to broach the subject constructively and struggle with ways to approach a friend or family member who has recently returned home.

Author: adcouncil
Added: Tue, 12 May 2009 13:52:33 -0800
Duration: 0

Of the 1.7 million veterans who have served in Iraq or Afghanistan, nearly one third are suffering from Post Traumatic Stress Disorder, depression or Traumatic Brain Injury. Research shows that many veterans avoid seeking help because of the stigma associated with treatment or fear of being diagnosed with a mental illness. Untreated mental health conditions can lead to other debilitating problems in the veterans’ community including high rates of unemployment, suicide, homelessness, substance abuse, divorce, and child abuse. Those who do seek help often cite their family as the catalyst for support. Yet, many families today do not know how to broach the subject constructively and struggle with ways to approach a friend or family member who has recently returned home.

Author: adcouncil
Added: Tue, 12 May 2009 13:52:33 -0800
Duration: 0

Of the 1.7 million veterans who have served in Iraq or Afghanistan, nearly one third are suffering from Post Traumatic Stress Disorder, depression or Traumatic Brain Injury. Research shows that many veterans avoid seeking help because of the stigma associated with treatment or fear of being diagnosed with a mental illness. Untreated mental health conditions can lead to other debilitating problems in the veterans’ community including high rates of unemployment, suicide, homelessness, substance abuse, divorce, and child abuse. Those who do seek help often cite their family as the catalyst for support. Yet, many families today do not know how to broach the subject constructively and struggle with ways to approach a friend or family member who has recently returned home.

Author: adcouncil
Added: Thu, 23 Apr 2009 10:56:36 -0800
Duration: 0

Author: adcouncil
Added: Mon, 06 Apr 2009 15:49:57 -0800
Duration: 25

Lupus is a chronic autoimmune disease that can last for many years. It can be life-threatening and damage any part of the body, including skin, joints or organs. Individuals with the disease can experience a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems. The cause of lupus is unknown. The disease triggers the body’s immune system to mistakenly attack and destroy healthy cells and tissue as if they were viruses, bacteria and other germs. Ninety percent of individuals who have been diagnosed with lupus are women of childbearing age (18-44). It is three times more common among minority women than in Caucasian women. There is no cure for lupus however; it can be managed if detected early. In particular, minority women must be educated about the disease and its symptoms. If they suspect they have lupus, they should then ask their doctors for a medical evaluation.

Author: adcouncil
Added: Mon, 12 Jan 2009 19:52:38 -0800
Duration: 34

In 1994, Congress transformed the Martin Luther King, Jr. holiday into a national day of community service to further commemorate a man who lived his life in service to others. As a tribute to that legacy and the very real needs of our nation, the President-elect Obama and Vice President-elect Biden will launch a national organizing effort on the eve of their Inauguration to engage Americans in service. This national day of service will fall on Martin Luther King, Jr. Day, January 19, 2009 and, unlike past calls to service, President-elect Obama will ask Americans to do more than just offer a single day of service to their cities, towns and neighborhoods. He will ask all of us to make an ongoing commitment to our communities. Never has it been more important to come together in shared purpose to tackle the common challenges we face. As part of the Presidential Inaugural Committee, we are launching a new website – www.USAService.org – to help promote service events.

Author: adcouncil
Added: Mon, 12 Jan 2009 19:52:38 -0800
Duration: 34

In 1994, Congress transformed the Martin Luther King, Jr. holiday into a national day of community service to further commemorate a man who lived his life in service to others. As a tribute to that legacy and the very real needs of our nation, the President-elect Obama and Vice President-elect Biden will launch a national organizing effort on the eve of their Inauguration to engage Americans in service. This national day of service will fall on Martin Luther King, Jr. Day, January 19, 2009 and, unlike past calls to service, President-elect Obama will ask Americans to do more than just offer a single day of service to their cities, towns and neighborhoods. He will ask all of us to make an ongoing commitment to our communities. Never has it been more important to come together in shared purpose to tackle the common challenges we face. As part of the Presidential Inaugural Committee, we are launching a new website – www.USAService.org – to help promote service events.

Author: adcouncil
Added: Thu, 08 Jan 2009 15:52:39 -0800
Duration: 28

Autism is the fastest-growing developmental disability in the United States.* Fourteen years ago, only 1 in 10,000 children was diagnosed with autism. Today, that rate has soared to 1 in 150. Despite this prevalence, research shows that many parents of young children are generally unaware of autism. This campaign seeks to educate parents about the growing rate of autism in this country and to ultimately increase the level of early detection. There is currently no cure for autism and no effective means to prevent it, early detection is the crucial first step in helping children with autism. With appropriate early-intervention services, from ages 3-5, between 20% and 50% of children diagnosed with autism will be able to attend mainstream kindergarten. All of the PSAs communicate the startling statistic that 1 in 150 children are diagnosed with some form of autism. The PSAs also encourage parents of young children to visit www.AutismSpeaks.org to learn the signs of the disorder.

Author: adcouncil
Added: Thu, 08 Jan 2009 14:31:40 -0800
Duration: 17

It seems that many people were doing their part to put a stop to this completely preventable epidemic. Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives. However, since the late 90's, alcohol-related driving deaths have been steadily increasing. It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers. Many thought the messages to be targeted at overtly drunk drivers, and not them. When decision time came, they would consider themselves merely "buzzed" and get behind the wheel. The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.

Author: adcouncil
Added: Thu, 08 Jan 2009 14:31:40 -0800
Duration: 58

Autism is the fastest-growing developmental disability in the United States.* Fourteen years ago, only 1 in 10,000 children was diagnosed with autism. Today, that rate has soared to 1 in 150. Despite this prevalence, research shows that many parents of young children are generally unaware of autism. This campaign seeks to educate parents about the growing rate of autism in this country and to ultimately increase the level of early detection. There is currently no cure for autism and no effective means to prevent it, early detection is the crucial first step in helping children with autism. With appropriate early-intervention services, from ages 3-5, between 20% and 50% of children diagnosed with autism will be able to attend mainstream kindergarten. All of the PSAs communicate the startling statistic that 1 in 150 children are diagnosed with some form of autism. The PSAs also encourage parents of young children to visit www.AutismSpeaks.org to learn the signs of the disorder.

Author: adcouncil
Added: Thu, 08 Jan 2009 01:52:44 -0800
Duration: 32

It seems that many people were doing their part to put a stop to this completely preventable epidemic. Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives. Since the late 90's, alcohol-related driving deaths have been steadily increasing. It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers. Many thought the messages to be targeted at overtly drunk drivers, and not them. When decision time came, they would consider themselves merely "buzzed" and get behind the wheel. The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.

Author: adcouncil
Added: Thu, 08 Jan 2009 01:52:44 -0800
Duration: 33

It seems that many people were doing their part to put a stop to this completely preventable epidemic. Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives. However, since the late 90's, alcohol-related driving deaths have been steadily increasing. It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers. Many thought the messages to be targeted at overtly drunk drivers, and not them. When decision time came, they would consider themselves merely "buzzed" and get behind the wheel. The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.

Author: adcouncil
Added: Thu, 08 Jan 2009 01:52:44 -0800
Duration: 32

It seems that many people were doing their part to put a stop to this completely preventable epidemic. Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives. However, since the late 90's, alcohol-related driving deaths have been steadily increasing. It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers. Many thought the messages to be targeted at overtly drunk drivers, and not them. When decision time came, they would consider themselves merely "buzzed" and get behind the wheel. The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.

Author: adcouncil
Added: Thu, 08 Jan 2009 01:52:44 -0800
Duration: 17

It seems that many people were doing their part to put a stop to this completely preventable epidemic. Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives. However, since the late 90's, alcohol-related driving deaths have been steadily increasing. It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers. Many thought the messages to be targeted at overtly drunk drivers, and not them. When decision time came, they would consider themselves merely "buzzed" and get behind the wheel. The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.

Author: adcouncil
Added: Thu, 08 Jan 2009 01:52:44 -0800
Duration: 17

It seems that many people were doing their part to put a stop to this completely preventable epidemic. Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives. However, since the late 90's, alcohol-related driving deaths have been steadily increasing. It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers. Many thought the messages to be targeted at overtly drunk drivers, and not them. When decision time came, they would consider themselves merely "buzzed" and get behind the wheel. The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.

Author: adcouncil
Added: Fri, 21 Nov 2008 00:33:18 -0800
Duration: 65

With more than 700 million travelers passing through airport security checkpoints yearly, TSA recently began introducing changes to passenger screening at the checkpoints to improve security and enhance passenger experience and enrich the work experience for Transportation Security Officers. These changes include: calming the checkpoint environment to improve security, deployment of enhanced technology and improved checkpoint signage at airports to help passengers learn the “why” behind what the TSA does and self-selected lanes for passengers. Because of these changes it is has become increasingly important to get the public to focus on what they need to do to get through the security checkpoints before they travel. This national public awareness and education effort was created to build awareness about checkpoint security procedures so that passengers will be better prepared for airport travel.

Author: adcouncil
Added: Fri, 21 Nov 2008 00:33:18 -0800
Duration: 64

With more than 700 million travelers passing through airport security checkpoints yearly, TSA recently began introducing changes to passenger screening at the checkpoints to improve security and enhance passenger experience and enrich the work experience for Transportation Security Officers. These changes include: calming the checkpoint environment to improve security, deployment of enhanced technology and improved checkpoint signage at airports to help passengers learn the “why” behind what the TSA does and self-selected lanes for passengers. Because of these changes it is has become increasingly important to get the public to focus on what they need to do to get through the security checkpoints before they travel. This national public awareness and education effort was created to build awareness about checkpoint security procedures so that passengers will be better prepared for airport travel.

Author: adcouncil
Added: Fri, 21 Nov 2008 00:33:18 -0800
Duration: 64

With more than 700 million travelers passing through airport security checkpoints yearly, TSA recently began introducing changes to passenger screening at the checkpoints to improve security and enhance passenger experience and enrich the work experience for Transportation Security Officers. These changes include: calming the checkpoint environment to improve security, deployment of enhanced technology and improved checkpoint signage at airports to help passengers learn the “why” behind what the TSA does and self-selected lanes for passengers. Because of these changes it is has become increasingly important to get the public to focus on what they need to do to get through the security checkpoints before they travel. This national public awareness and education effort was created to build awareness about checkpoint security procedures so that passengers will be better prepared for airport travel.

Author: adcouncil
Added: Fri, 21 Nov 2008 00:33:18 -0800
Duration: 18

Over the past several decades, Americans 25–34 years old experienced significant declines in net worth while increasing their debt. For every dollar worth of assets owned, this group carries 70 cents worth of debt. The Feed the Pig campaign aims to reverse this trend by empowering younger Americans to take charge of their personal finances by living within their means and saving for long-term financial security. Statistics demonstrate that this group’s financial behaviors, while less established, tend toward debt accumulation, and this is happening during a period of milestone events such as getting married, having children and caring for aging parents. But there is hope: more working time before retirement means that their current financial decisions have a greater impact (positive or negative) on their long-term financial security. With this campaign, AICPA and Ad Council hope to get younger Americans to establish better spending and saving habits.

Author: adcouncil
Added: Fri, 21 Nov 2008 00:33:18 -0800
Duration: 58

New York City has the largest public school system in the nation with 79,000 teachers, 1,400 schools, and one million students and the New York City Department of Education projects that approximately 4,000 new high quality teachers will be needed in 2009. Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools. The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas.

Author: adcouncil
Added: Fri, 21 Nov 2008 00:33:18 -0800
Duration: 13

New York City has the largest public school system in the nation with 79,000 teachers, 1,400 schools, and one million students and the New York City Department of Education projects that approximately 4,000 new high quality teachers will be needed in 2009. Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools. The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas.

Author: adcouncil
Added: Fri, 21 Nov 2008 00:33:18 -0800
Duration: 28

New York City has the largest public school system in the nation with 79,000 teachers, 1,400 schools, and one million students and the New York City Department of Education projects that approximately 4,000 new high quality teachers will be needed in 2009. Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools. The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas.

Author: adcouncil
Added: Fri, 21 Nov 2008 00:33:18 -0800
Duration: 13

New York City has the largest public school system in the nation with 79,000 teachers, 1,400 schools, and one million students and the New York City Department of Education projects that approximately 4,000 new high quality teachers will be needed in 2009. Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools. The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas.

Author: adcouncil
Added: Fri, 21 Nov 2008 00:33:18 -0800
Duration: 32

New York City has the largest public school system in the nation with 79,000 teachers, 1,400 schools, and one million students and the New York City Department of Education projects that approximately 4,000 new high quality teachers will be needed in 2009. Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools. The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas.

Author: adcouncil
Added: Mon, 17 Nov 2008 16:33:21 -0800
Duration: 27

Hunger is a reality for 1 in 8 Americans, including millions of children, seniors and working poor. Yet the problem of hunger in the U.S. has remained invisible to most Americans. Many people have the misperception that it is only associated with pockets of society. In actuality, we all know and are in contact with people who are affected by hunger. The “1 in 8” campaign shows everyday people living their lives. It opens the viewer’s eyes to the fact that hungry Americans are different from the stereotype. It is among us. The campaign urges viewers to discover that many people they interact with on a daily basis are not certain from where their next meal is coming. It also begins to seed the idea that access to food is an essential human need that gives everyone a chance for a better tomorrow. This realization will prompt more people to take action against hunger. For more information about this campaign visit www.feedingamerica.org.

Author: adcouncil
Added: Mon, 17 Nov 2008 16:33:21 -0800
Duration: 27

Hunger is a reality for 1 in 8 Americans, including millions of children, seniors and working poor. Yet the problem of hunger in the U.S. has remained invisible to most Americans. Many people have the misperception that it is only associated with pockets of society. In actuality, we all know and are in contact with people who are affected by hunger. The “1 in 8” campaign shows everyday people living their lives. It opens the viewer’s eyes to the fact that hungry Americans are different from the stereotype. It is among us. The campaign urges viewers to discover that many people they interact with on a daily basis are not certain from where their next meal is coming. It also begins to seed the idea that access to food is an essential human need that gives everyone a chance for a better tomorrow. This realization will prompt more people to take action against hunger. For more information about this campaign visit www.feedingamerica.org.

Author: adcouncil
Added: Tue, 11 Nov 2008 14:34:06 -0800
Duration: 31

The mental health consequences of combat threaten to overwhelm a new generation of veterans. There are 1.7 million men and women who have served, or are currently serving, in Iraq and Afghanistan. About 1 in 5 Iraq and Afghanistan veterans are suffering from a mental health injury, ranging from depression to Post Traumatic Stress Disorder (PTSD), as a result of their service. Less than 1% of the U.S. population has served or is serving in the current conflicts and when they return home, their sense of isolation is often magnified. This campaign’s long-term objective is to decrease the depression and PTSD-related outcomes among returning Vets by taking a two-pronged approach – encouraging Veterans to join other Veterans at the first ever online community exclusive to OIF/OEF Vets, and separately, to empower their Friends and Family by helping them learn how to start constructive conversations.

Author: adcouncil
Added: Tue, 11 Nov 2008 14:34:06 -0800
Duration: 56

The mental health consequences of combat threaten to overwhelm a new generation of veterans. There are 1.7 million men and women who have served, or are currently serving, in Iraq and Afghanistan. About 1 in 5 Iraq and Afghanistan veterans are suffering from a mental health injury, ranging from depression to Post Traumatic Stress Disorder (PTSD), as a result of their service. Less than 1% of the U.S. population has served or is serving in the current conflicts and when they return home, their sense of isolation is often magnified. This campaign’s long-term objective is to decrease the depression and PTSD-related outcomes among returning Vets by taking a two-pronged approach – encouraging Veterans to join other Veterans at the first ever online community exclusive to OIF/OEF Vets, and separately, to empower their Friends and Family by helping them learn how to start constructive conversations.

Author: adcouncil
Added: Thu, 09 Oct 2008 12:34:09 -0800
Duration: 33

Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment. This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts

Author: adcouncil
Added: Thu, 09 Oct 2008 12:34:09 -0800
Duration: 31

Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment. This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts

Author: adcouncil
Added: Thu, 09 Oct 2008 12:34:09 -0800
Duration: 33

Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment. This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts

Author: adcouncil
Added: Thu, 18 Sep 2008 15:55:46 -0800
Duration: 29

Stroke is the third leading cause of death in America. Someone suffers a stroke every 45 seconds and there are 700,000 new or recurrent strokes annually. Stroke is also a leading cause of severe, long-term disability as it can cause paralysis, vision problems, memory loss and speech/language problems. Tragically, the groups with the highest risk and incidence of stroke (elderly, African-Americans and men) are also the least knowledgeable about warning signs and risk factors. Though strokes are commonly thought to only happen to older people, the truth is that a stroke can strike people of all ages. The campaign, which began in April 2003, aims to arm the public with the knowledge that a fast reaction to stroke symptoms is critical in potentially lessening the devastating results of a stroke.

Author: adcouncil
Added: Thu, 18 Sep 2008 15:55:46 -0800
Duration: 28

Stroke is the third leading cause of death in America. Someone suffers a stroke every 45 seconds and there are 700,000 new or recurrent strokes annually. Stroke is also a leading cause of severe, long-term disability as it can cause paralysis, vision problems, memory loss and speech/language problems. Tragically, the groups with the highest risk and incidence of stroke (elderly, African-Americans and men) are also the least knowledgeable about warning signs and risk factors. Though strokes are commonly thought to only happen to older people, the truth is that a stroke can strike people of all ages. The campaign, which began in April 2003, aims to arm the public with the knowledge that a fast reaction to stroke symptoms is critical in potentially lessening the devastating results of a stroke.

Author: adcouncil
Added: Thu, 18 Sep 2008 15:55:46 -0800
Duration: 26

Stroke is the third leading cause of death in America. Someone suffers a stroke every 45 seconds and there are 700,000 new or recurrent strokes annually. Stroke is also a leading cause of severe, long-term disability as it can cause paralysis, vision problems, memory loss and speech/language problems. Tragically, the groups with the highest risk and incidence of stroke (elderly, African-Americans and men) are also the least knowledgeable about warning signs and risk factors. Though strokes are commonly thought to only happen to older people, the truth is that a stroke can strike people of all ages. The campaign, which began in April 2003, aims to arm the public with the knowledge that a fast reaction to stroke symptoms is critical in potentially lessening the devastating results of a stroke.

Author: adcouncil
Added: Tue, 16 Sep 2008 16:36:21 -0800
Duration: 28

The US Department of Treasury along with the Ad Council, have developed a campaign to combat the issue of debt and financial illiteracy. The campaign targets young adults, ages 18-24, who are just starting to be financially independent and are experiencing debt and other forms of financial distress for the first time. Overall, they do not have the knowledge about basic credit facts and have not been taught the importance of good credit and the negative impact of bad credit. The campaign encourages young adults to think twice about spending in the moment and to seek more knowledge about how their spending behavior can affect their credit history and immediate future. It teaches how overspending may “cost” them more than they think. It can cost them a job, a car loan or an apartment. It can also cause public embarrassment. The campaign's PSAs direct young adults to www.controlyourcredit.gov.

Author: adcouncil
Added: Tue, 16 Sep 2008 16:36:21 -0800
Duration: 28

The US Department of Treasury along with the Ad Council, have developed a campaign to combat the issue of debt and financial illiteracy. The campaign targets young adults, ages 18-24, who are just starting to be financially independent and are experiencing debt and other forms of financial distress for the first time. Overall, they do not have the knowledge about basic credit facts and have not been taught the importance of good credit and the negative impact of bad credit. The campaign encourages young adults to think twice about spending in the moment and to seek more knowledge about how their spending behavior can affect their credit history and immediate future. It teaches how overspending may “cost” them more than they think. It can cost them a job, a car loan or an apartment. It can also cause public embarrassment. The campaign's PSAs direct young adults to www.controlyourcredit.gov.

Author: adcouncil
Added: Fri, 01 Aug 2008 12:33:47 -0800
Duration: 26

About 9 million children over the age of 6 are considered overweight in this country. The American obesity epidemic has been passed to our youngest generation. Overweight children are at far greater risk of developing some chronic diseases, including Type 2 diabetes and cardiovascular disease. In addition to putting their health at risk, overweight children are often subjected to exclusion by their peers, which can affect their emotional well-being. Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country. Children and their families are encouraged to visit www.HealthierUS.gov or www.SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating and physical activity.

Author: adcouncil
Added: Fri, 01 Aug 2008 12:33:47 -0800
Duration: 29

There are nearly 21 million Americans with diabetes and the population is growing very rapidly. More than 600 people die from diabetes and its complications every day. Diabetes can cause serious complications such as heart attack, stroke, blindness, nerve damage, and kidney failure. The American Diabetes Association recommends that most patients with diabetes strive for an A1C level of less than 7%, yet almost half of adults with diabetes have an A1C of 7% or higher. Studies have shown that many patients don't know what the A1C is, don't have an A1C test done on a regular basis, and don't know their A1C level even if they have the test performed.

Author: adcouncil
Added: Fri, 01 Aug 2008 12:33:47 -0800
Duration: 28

Throughout its history, America has been recognized as among the most innovative countries in the world, producing some of the greatest technological and scientific advances the world has ever seen. While the United States represents only 5 percent of the world’s population, it accounts for nearly one-third of the world’s science and engineering researchers and 40 percent of all research and development, according to the Council on Competitiveness However, with increased economic competition from countries around the world, experts recommend that steps be taken to ensure that the U.S. maintains its longstanding leadership in the global marketplace. An important first step is sharing our culture of innovation with the next generation of inventors.

Author: adcouncil
Added: Fri, 01 Aug 2008 12:33:47 -0800
Duration: 28

When young people become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. While parental involvement is critical, it ultimately comes down to inspiring the individual not only to read books, but to also find their own passion about reading in all forms. This campaign was created with the Library of Congress in an effort to inspire young readers to become lifelong learners. The objective is to inspire fun and promote literacy in all types of learning. From books to magazines to comics and all other forms, reading really gives kids the opportunity to explore their imaginations. The PSAs invite kids to "Explore New Worlds. Read." Viewers are also encouraged to visit www.Literacy.gov, and explore the Library of Congress site including The Storybook Adventure activity created for this campaign.

Author: adcouncil
Added: Fri, 01 Aug 2008 12:33:47 -0800
Duration: 28

Nearly two-thirds of American adults are overweight or obese due to sedentary lifestyles and unhealthy eating habits. Obesity rates have increased by more than 60% among adults over the last 10 years. As a result, the health of the nation is getting progressively worse with consequences including increased risk for heart disease, hypertension and diabetes. When it comes to losing weight and fighting these diseases, many don’t realize that seemingly difficult behaviors such as eating healthy and exercising regularly can be made easier and attainable through small changes to their everyday lives. There are hundreds of small steps that Americans can incorporate within their busy lifestyles to begin moving themselves and their families toward health.

Author: adcouncil
Added: Fri, 01 Aug 2008 12:33:47 -0800
Duration: 28

Nearly two-thirds of American adults are overweight or obese due to sedentary lifestyles and unhealthy eating habits. Obesity rates have increased by more than 60% among adults over the last 10 years. As a result, the health of the nation is getting progressively worse with consequences including increased risk for heart disease, hypertension and diabetes. When it comes to losing weight and fighting these diseases, many don’t realize that seemingly difficult behaviors such as eating healthy and exercising regularly can be made easier and attainable through small changes to their everyday lives. There are hundreds of small steps that Americans can incorporate within their busy lifestyles to begin moving themselves and their families toward health.

Author: adcouncil
Added: Fri, 01 Aug 2008 12:33:47 -0800
Duration: 28

Nearly two-thirds of American adults are overweight or obese due to sedentary lifestyles and unhealthy eating habits. Obesity rates have increased by more than 60% among adults over the last 10 years. As a result, the health of the nation is getting progressively worse with consequences including increased risk for heart disease, hypertension and diabetes. When it comes to losing weight and fighting these diseases, many don’t realize that seemingly difficult behaviors such as eating healthy and exercising regularly can be made easier and attainable through small changes to their everyday lives. There are hundreds of small steps that Americans can incorporate within their busy lifestyles to begin moving themselves and their families toward health.

Author: adcouncil
Added: Thu, 31 Jul 2008 08:33:43 -0800
Duration: 106

Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future. However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches).

Author: adcouncil
Added: Thu, 31 Jul 2008 06:52:58 -0800
Duration: 26

About 9 million children over the age of 6 are considered overweight in this country. The American obesity epidemic has been passed to our youngest generation. Overweight children are at far greater risk of developing some chronic diseases, including Type 2 diabetes and cardiovascular disease. In addition to putting their health at risk, overweight children are often subjected to exclusion by their peers, which can affect their emotional well-being. Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country. Children and their families are encouraged to visit www.HealthierUS.gov or www.SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating and physical activity.

Author: adcouncil
Added: Thu, 31 Jul 2008 06:52:58 -0800
Duration: 95

Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future. However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches).

Author: adcouncil
Added: Thu, 31 Jul 2008 06:52:58 -0800
Duration: 74

Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future. However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches).

Author: adcouncil
Added: Thu, 31 Jul 2008 06:52:58 -0800
Duration: 28

Nearly two-thirds of American adults are overweight or obese due to sedentary lifestyles and unhealthy eating habits. Obesity rates have increased by more than 60% among adults over the last 10 years. As a result, the health of the nation is getting progressively worse with consequences including increased risk for heart disease, hypertension and diabetes. When it comes to losing weight and fighting these diseases, many don’t realize that seemingly difficult behaviors such as eating healthy and exercising regularly can be made easier and attainable through small changes to their everyday lives. There are hundreds of small steps that Americans can incorporate within their busy lifestyles to begin moving themselves and their families toward health.

Author: adcouncil
Added: Thu, 31 Jul 2008 06:52:58 -0800
Duration: 28

Despite progress in the fight against gun crime in America, gun crime rates continue to be among the highest in the industrialized world. In 2005, for example, guns were used in more than two-thirds of the 16,700 homicides and in an estimated 420,000 nonfatal violent crimes in our country. Furthermore, 31% of all homicide victims were 13 to 24 years old, and these teenage and young adult victims were four times more likely to be murdered with a gun than with all other weapons combined. In reaction to this trend of violence, a campaign was launched in 2003 with Project Safe Neighborhoods, a nationwide commitment to reduce gun violence in America. The campaign is continually funded through a grant from the U.S. Department of Justice.

Author: adcouncil
Added: Wed, 30 Jul 2008 21:52:54 -0800
Duration: 26

About 9 million children over the age of 6 are considered overweight in this country. The American obesity epidemic has been passed to our youngest generation. Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country. The campaign focuses on the importance of eating healthy and being physically active through several complementary efforts. The “Be a Player” PSAs feature players from the National Football League (NFL), the Ladies Professional Golf Association (LPGA) and characters from DreamWorks' Shrek. These PSAs encourage children ages 6 to 13 years old to get up and play for at least one hour every day and demonstrate the fun that they can have doing it. Children and their families are encouraged to visit www.HealthierUS.gov or www.SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating and physical activity.

Author: adcouncil
Added: Wed, 30 Jul 2008 21:52:54 -0800
Duration: 26

About 9 million children over the age of 6 are considered overweight in this country. The American obesity epidemic has been passed to our youngest generation. Overweight children are at far greater risk of developing some chronic diseases, including Type 2 diabetes and cardiovascular disease. In addition to putting their health at risk, overweight children are often subjected to exclusion by their peers, which can affect their emotional well-being. Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country. Children and their families are encouraged to visit www.HealthierUS.gov or www.SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating and physical activity.

Author: adcouncil
Added: Wed, 30 Jul 2008 21:52:54 -0800
Duration: 29

There are nearly 21 million Americans with diabetes and the population is growing very rapidly. More than 600 people die from diabetes and its complications every day. Diabetes can cause serious complications such as heart attack, stroke, blindness, nerve damage, and kidney failure. The American Diabetes Association recommends that most patients with diabetes strive for an A1C level of less than 7%, yet almost half of adults with diabetes have an A1C of 7% or higher. Studies have shown that many patients don't know what the A1C is, don't have an A1C test done on a regular basis, and don't know their A1C level even if they have the test performed.

Author: adcouncil
Added: Wed, 30 Jul 2008 21:52:54 -0800
Duration: 29

There are nearly 21 million Americans with diabetes and the population is growing very rapidly. More than 600 people die from diabetes and its complications every day. Diabetes can cause serious complications such as heart attack, stroke, blindness, nerve damage, and kidney failure. The American Diabetes Association recommends that most patients with diabetes strive for an A1C level of less than 7%, yet almost half of adults with diabetes have an A1C of 7% or higher. Studies have shown that many patients don't know what the A1C is, don't have an A1C test done on a regular basis, and don't know their A1C level even if they have the test performed.

Author: adcouncil
Added: Wed, 30 Jul 2008 21:52:54 -0800
Duration: 28

There are nearly 21 million Americans with diabetes and the population is growing very rapidly. More than 600 people die from diabetes and its complications every day. Diabetes can cause serious complications such as heart attack, stroke, blindness, nerve damage, and kidney failure. The American Diabetes Association recommends that most patients with diabetes strive for an A1C level of less than 7%, yet almost half of adults with diabetes have an A1C of 7% or higher. Studies have shown that many patients don't know what the A1C is, don't have an A1C test done on a regular basis, and don't know their A1C level even if they have the test performed.

Author: adcouncil
Added: Wed, 30 Jul 2008 21:52:54 -0800
Duration: 28

When young people become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. While parental involvement is critical, it ultimately comes down to inspiring the individual not only to read books, but to also find their own passion about reading in all forms. This campaign was created with the Library of Congress in an effort to inspire young readers to become lifelong learners. The objective is to inspire fun and promote literacy in all types of learning. From books to magazines to comics and all other forms, reading really gives kids the opportunity to explore their imaginations. The PSAs invite kids to "Explore New Worlds. Read." Viewers are also encouraged to visit www.Literacy.gov, and explore the Library of Congress site including The Storybook Adventure activity created for this campaign.

Author: adcouncil
Added: Wed, 30 Jul 2008 21:52:54 -0800
Duration: 28

When young people become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. While parental involvement is critical, it ultimately comes down to inspiring the individual not only to read books, but to also find their own passion about reading in all forms. This campaign was created with the Library of Congress in an effort to inspire young readers to become lifelong learners. The objective is to inspire fun and promote literacy in all types of learning. From books to magazines to comics and all other forms, reading really gives kids the opportunity to explore their imaginations. The PSAs invite kids to "Explore New Worlds. Read." Viewers are also encouraged to visit www.Literacy.gov, and explore the Library of Congress site including The Storybook Adventure activity created for this campaign.

Author: adcouncil
Added: Wed, 30 Jul 2008 21:52:54 -0800
Duration: 28

Despite progress in the fight against gun crime in America, gun crime rates continue to be among the highest in the industrialized world. In 2005, for example, guns were used in more than two-thirds of the 16,700 homicides and in an estimated 420,000 nonfatal violent crimes in our country. Furthermore, 31% of all homicide victims were 13 to 24 years old, and these teenage and young adult victims were four times more likely to be murdered with a gun than with all other weapons combined. In reaction to this trend of violence, a campaign was launched in 2003 with Project Safe Neighborhoods, a nationwide commitment to reduce gun violence in America. The campaign is continually funded through a grant from the U.S. Department of Justice.

Author: adcouncil
Added: Wed, 30 Jul 2008 21:52:54 -0800
Duration: 28

Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. More than 60 years later, his famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nation’s history. To renew the important message of wildfire prevention to Americans, particularly adults 18-35, the newest PSAs in the campaign feature a modern version of Smokey Bear with the call-to-action to “Get Your Smokey On” and speak up if you see someone in danger of starting a wildfire. Additionally, Smokey has recently enlisted the help of Sleeping Beauty to spread the message of wildfire prevention to kids and their families. The latest spots featuring Sleeping Beauty ask us all to "Protect our forest friends from wildfires." All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.

Author: adcouncil
Added: Mon, 16 Jun 2008 16:42:14 -0800
Duration: 28

Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future. However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches). To learn more about the actual steps they need to take to be prepared for, and ultimately apply to, college, audiences are directed to the campaign website www.KnowHow2GO.org or to call 800-433-3243 for a free brochure.

Author: adcouncil
Added: Mon, 16 Jun 2008 16:42:14 -0800
Duration: 28

Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. More than 60 years later, his famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nation’s history. To renew the important message of wildfire prevention to Americans, particularly adults 18-35, the newest PSAs in the campaign feature a modern version of Smokey Bear with the call-to-action to “Get Your Smokey On” and speak up if you see someone in danger of starting a wildfire. Additionally, Smokey has recently enlisted the help of Sleeping Beauty to spread the message of wildfire prevention to kids and their families. The latest spots featuring Sleeping Beauty ask us all to "Protect our forest friends from wildfires."

Author: adcouncil
Added: Mon, 16 Jun 2008 16:42:14 -0800
Duration: 28

Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. More than 60 years later, his famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nation’s history. To renew the important message of wildfire prevention to Americans, particularly adults 18-35, the newest PSAs in the campaign feature a modern version of Smokey Bear with the call-to-action to “Get Your Smokey On” and speak up if you see someone in danger of starting a wildfire. Additionally, Smokey has recently enlisted the help of Sleeping Beauty to spread the message of wildfire prevention to kids and their families. The latest spots featuring Sleeping Beauty ask us all to "Protect our forest friends from wildfires."

Author: adcouncil
Added: Mon, 16 Jun 2008 16:42:14 -0800
Duration: 33

More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.

Author: adcouncil
Added: Mon, 16 Jun 2008 16:42:14 -0800
Duration: 29

More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.

Author: adcouncil
Added: Mon, 16 Jun 2008 16:42:14 -0800
Duration: 27

Visit www.adcouncil.org

Author: adcouncil
Added: Mon, 16 Jun 2008 16:42:14 -0800
Duration: 30

Visit www.adcouncil.org

Author: adcouncil
Added: Mon, 16 Jun 2008 16:42:14 -0800
Duration: 30

Visit www.adcouncil.org

Author: adcouncil
Added: Mon, 16 Jun 2008 16:42:14 -0800
Duration: 30

Visit www.adcouncil.org

Author: adcouncil
Added: Mon, 16 Jun 2008 16:42:14 -0800
Duration: 24

Visit www.adcouncil.org

Author: adcouncil
Added: Mon, 16 Jun 2008 16:42:14 -0800
Duration: 28

Visit www.adcouncil.org

Author: adcouncil
Added: Mon, 16 Jun 2008 12:25:10 -0800
Duration: 28

Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future. However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches). To learn more about the actual steps they need to take to be prepared for, and ultimately apply to, college, audiences are directed to the campaign website www.KnowHow2GO.org or to call 800-433-3243 for a free brochure.

Author: adcouncil
Added: Thu, 22 May 2008 15:52:31 -0800
Duration: 26

Despite progress in the fight against gun crime in America, gun crime rates continue to be among the highest in the industrialized world. In 2005, for example, guns were used in more than two-thirds of the 16,700 homicides and in an estimated 420,000 nonfatal violent crimes in our country. Furthermore, 31% of all homicide victims were 13 to 24 years old, and these teenage and young adult victims were four times more likely to be murdered with a gun than with all other weapons combined. In reaction to this trend of violence, a campaign was launched in 2003 with Project Safe Neighborhoods, a nationwide commitment to reduce gun violence in America. The campaign is continually funded through a grant from the U.S. Department of Justice.

Author: adcouncil
Added: Thu, 22 May 2008 15:52:31 -0800
Duration: 17

Underage alcohol use is more likely to kill young people than all other illegal drugs combined.* Kids are also beginning to abuse alcohol ealier than you might think: Nearly 20% of eighth graders have reported being drunk, according to a survey conducted by the National Institute on Drug Abuse. These young people are not only putting themselves in danger now, they are also affecting their futures. Research shows that children who first use alcohol before age 15 are five times more likely to have alcohol problems than those who start drinking after 21. Despite the prevalence of underage drinking, and the potential consequences, research shows that parents generally underestimate the extent to which their teen children use alcohol and even consider it inevitable.

Author: adcouncil
Added: Thu, 22 May 2008 15:52:31 -0800
Duration: 26

Since 1944, Smokey Bear has been the symbol of the protection of America's forests. More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update. It's now: "Only You Can Prevent Wildfires." And for good reason- the destruction of land by fire has expanded beyond just the forest. "Wildfire" refers to any uncontrolled, outdoor fire. The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

Author: adcouncil
Added: Thu, 22 May 2008 15:52:31 -0800
Duration: 26

Since 1944, Smokey Bear has been the symbol of the protection of America's forests. More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update. It's now: "Only You Can Prevent Wildfires." And for good reason- the destruction of land by fire has expanded beyond just the forest. "Wildfire" refers to any uncontrolled, outdoor fire. The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.